good is chocolate

Interesting Facts

Stephanie Pickard OUGD505 Good is... Chocolate

People spend more than 7 billion dollarsa year on chocolate.

Twice as many women crave and eat chocolateto men.

Chocolate melts at 34 degrees,just bellow body temperature. his is why chocolate melts on your mouth.

People who feel depressedeat about 55% more chocolatethan their non-depressed peers.

When eating chocolate a neurotransmittercalled Hydroxytryptamine (sterotonine)is released which is known to cause happiness!

male female

22% of all chocolateconsumption takes placebetween 8pm and midnight.

You have to eat more then a dozen chocolate bars to get the same amount of caffeine from a cup of coffee

Processes


florescent ink, spot varnish, debossing, chocolate moulds

Looking into different processes specifically used for chocolate packaging has been very interesting. These are some of the processes that I want to explore further and would make the concept a lot stronger.

Inspiration


Throughout the research I have identified some innovative methods of packaging and production of chocolate. I have found that interactive packaging and engaging the audience through the medium of chocolate will be interesting and allow for a stronger concept.

Looking into different processes specifically used for chocolate packaging has been very interesting. These are some of the processes that I want to explore further and would make the concept a lot stronger.

Initial Concept


Produce/Create a new brand of chocolate specifically for sport enthusiast. The chocolate will be info-graphic allowing the audience to know exactly how much chocolate they need for healthy consumption for their exercise/activity.

Throughout the research I have identified some innovative methods of packaging and production of chocolate. I have found that interactive packaging and engaging the audience through the medium of chocolate will be interesting and allow for a stronger concept.

Produce/Create a new brand of chocolate specifically for sport enthusiast. The chocolate will be info-graphic allowing the audience to know exactly how much chocolate they need for healthy consumption for their exercise/activity.

History of


The ancient Maya people first invented chocolate and it was seen as a luxury item.

600 AD :

The cocoa bean is considered the ultimate status symbol in the Mayan and Aztec cultures. They use the beans as currency and those wealthy enough to have an excess of beans use them to make a chocolate drink that gives them "wisdom and power".

1000AD:

The Aztecs believed that drinking chocolate. which was the undiluted, unsweetened liquor from fermented cacao beans, would bring great wisdom, understanding and energy.

1502:

Columbus is the first European to discover cocoa beans and chocolate. But it is the Conquistadors that realize the value of "money that grows on trees".

1657:

"none but the rich and noble could afford " to frequent such establishments. Prices eventually drop and chocolate houses begin to appear throughout the country, challenging the primacy of coffee tea rooms and even pubs.

Primary Research


formats, processes, packaging, luxury chocolate, ocassional chocolate

Looking into different formats and becoming familiar with luxury packaging and processes has been useful for the topic. Brand and Identity of a product/package has different meanings which is interesting to acknowledge and apply this to my own concepts.

Looking into different formats and becoming familiar with luxury packaging and processes has been useful for the topic. Brand and Identity of a product/package has different meanings which is interesting to acknowledge and apply this to my own concepts.

Collection of


choclate shapes, moulds, packaging, occasional chocolates, chocolates around the world

A collection of different packaging and products relating to the topic of chocolate has allowed me to fully explore the topic of chocolate and understand more about the subject.

Documents

good is chocolate