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The Bookseller

Marketing & Publicity Conference

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To Help Readers Find and ShareBooks They Love

Our Mission

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19 Million Members

http://jcn.me/http://jcn.me/

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Deep Reading Data

600 million books shelved

148 millionand counting

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11 million books discovered a month (marked to to-read)

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11 million books discovered a month (marked to to-read)

250 books marked to-read

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Goodreads Members Are Avid Reviewers

24 Million Reviews

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What was the mostreviewed book on

Goodreads last year?

(Published in 2012)

Goodreads Members Are Avid Reviewers

24 Million Reviews

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Goodreads Members Are Avid Reviewers

24 Million Reviews

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Confidential

78,000 Authors

James Patterson

EL James

Paulo Coelho

Diana Gabaldon Margaret Atwood

Neil Gaiman

Jennifer WeinerNicholas Sparks Deborah Harkness

John Green

Philippa Gregory

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Goodreads is for all readers,no matter how you read.

WhatIsntChanging

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DiscussionDiscovery Author Program

New Features and Improvements

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Its like a dating website to link readers with their dream book only its even better than thatbecause theres no danger of an e-mail from something sleazy asking for a one night stand(unless you choose that genre), just pages and pages of profiles recommending books you mightlike. Erica Jones, Goodreads and the dream dating website Kent News, 6/21/13

Interest Building in the UK

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Social Amplification

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Algorithmic Recommendations

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What Happens on Goodreads ...Doesnt Stay on Goodreads

Goodreads Reviews Shared on

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In May 2013, Goodreads

members shared...

Social is Gaining Momentum

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1.3 Million Progress Updates

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You have family, Bob said. You have a wife

who hates you. Kids who are furious withyou. A brother and sister who make youinsane. And a nephew who used to be kind ofa drip but apparently is not so much of a dripnow. Thats called family.

1 Million Quotes

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What if we had a chance to do it againand again, until we finally did get itright? Wouldnt that be wonderful?

1 Million Quotes

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859,000 Reviews

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Giveaways Help Kick Start Book Discovery

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Authors Connect with Readers

B ildi A i i i & A

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Building Anticipation & Awareness

12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13

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BooksAd

ded

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829 adds on first day

Building Anticipation & Awareness

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829 adds on first day

Building Anticipation & Awareness

Cover Reveal

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Featured Author Group

829 adds on first day

Building Anticipation & Awareness

Cover Reveal

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Featured Author Group

829 adds on first day

Building Anticipation & Awareness

Cover Reveal

12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13

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BooksAd

ded pre-publication

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Featured Author Group

829 adds on first day

Building Anticipation & Awareness

Cover Reveal

12/16/12 1/5/13 1/25/13 2/14/13 3/6/13 3/26/13 4/15/13 5/5/13

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5,500+ people have added the book

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1/21/13 2/10/13 3/2/13 3/22/13 4/11/13 5/1/13 5/21/13 6/10/13

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first giveaway

second giveaway

UK newsletter sponsorship

ads on goodreads.com

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5 Habits of Highly Successful Publishers(on Goodreads)

1. Start Early.

2. Involve your authors.

3. Pay attention to your stats.

4. Use content to build anticipation.

5. Keep the momentum up.

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Useful Links

http://www.goodreads.com/author/how_toUseful information on how to do anything and everything

in the Goodreads Author Program, including links togiveaways, featured author groups, and more.

http://www.slideshare.net/GoodreadsPresentations

Previous presentations weve given,as well as several slideshow tutorials.

http://www.goodreads.com/author/programInformation about the Author Program,including who is eligible and how to join.

http://www.goodreads.com/author/programhttp://www.goodreads.com/author/programhttp://www.slideshare.net/GoodreadsPresentationshttp://www.slideshare.net/GoodreadsPresentationshttp://www.goodreads.com/author/how-tohttp://www.goodreads.com/author/how-tohttp://www.goodreads.com/author/how_tohttp://www.goodreads.com/author/how_to

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Patrick BrownDirector, Author Marketing

pbrown@goodreads.comtwitter.com/patrickrbrown

mailto:pbrown@goodreads.commailto:pbrown@goodreads.com