GoodwillCareerCenterNovember14,2015

Self-Promotion:DevelopingYourAuthenticPersonalBrand

Overview

• What is a personal brand?

• 3 Steps to Personal Branding

• Crafting Your Personal Branding Statement

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Poll:Whatcareermovedoyouplanonmakinginthenearfuture?

q Advance inmycompanyq Makealateralmoveinmycompanyq Changecompanywithinindustryq Changeindustryq None

InstructionsTextgoodwillto37607Textonewordresponseto37607

Pair&Share:Howwouldyoucurrently

describeyour…

?

YourPersonl Brand• Whatitis

─ YOURreputation─ YOURuniquevalue

─ Authentic─ Visible

─ Consistent─ Memorable

• Whatit isNOT─ Aroleyouplayorhatyouwear

─ Definedbyyourorganization─ Amoldyoutrytofitinto

TED Talk: Emilie Wapnick

• Multipotentialite Superpowers:

- Idea Synthesis

- Rapid Learning

- Adaptability 6

3StepstoPersonalBranding

Step1 Whatareyouknownfor?

Step2 WhatdoyouWANT tobeknownfor?

Step3 DemonstrateyourVALUE

Step1:Whatareyouknownfor?

Ifyouaskedyourclosestcolleagues,friends,andfamilytodescribeyou,whatwords/phraseswouldtheyuse?

Poll:Howdoyoucurrentlyreceivefeedbackfromothers?

(Selectallthatapply)qPerformancereviewsqSurveysandassessmentsqMeetingsqAskopen-endedquestionsqObservation ofothers’behaviorsandreactionsaroundme

Poll:Howdoyoucurrentlyreceivefeedbackfromothers?

InstructionsTextgoodwillto37607Textyourfullresponsesto37607

Step1:Whatareyouknownfor?

• Performancereviews• Customerreviews/referrals• Lettersofrecommendation• Thankyounotes

LinkedIn Skill Endorsements

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LinkedIn Recommendations

13

Step1:Whatareyouknownfor?

Conducta360assessment

Googleyourself

Step2:WhatdoyouWANTtobeknownfor?

• What’sdrivingmeaninginyourlife?• Whatdoyouwanttoinvestyourenergyin?

“Successfulrebrandingdoesn’tinvolveinventinganewpersona—it’sashiftin

emphasis thatshouldpromptotherstosay,‘Icanseeyoudoingthat.’”

Dorie Clark

Step2:WhatdoyouWANTtobeknownfor?

• Leverageyouruniquevalueproposition

• Developacompellingnarrativetoexplainhowyourpastfitsintoyourpresent

• WhatelsedoIneedtoknow?HowcanIlearnit?

“Guiltlessself-promotion comesfromatrueunderstandingofwhoyouareandwhatuniquevalueyoubring.”

BonnieMarcus

Step3:DemonstrateYourValue

• BuildyourREPUTATION

• IncreaseyourVISIBILITY

• EnhanceyourCREDIBILITY

Step3:DemonstrateYourValue

Step3:DemonstrateYourValue

• Communityinvolvement• Volunteerwork• Classesandtraining• Contributetothediscourse• Shareyourcontent• Professionalassociations• Non-profitboards• Searchengineoptimization(SEO)marketing

Summary

Personal Branding Statementaka Elevator Pitch

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Hi, my name is Judy and I am pursuing my Masterof Education in Student Affairs at UGA. I am acareer counselor for business and pre-healthstudents. Using my previous experiences inrecruiting and teaching, I prepare and empowerstudents through individual appointments andprograms for their future careers. I’m looking foropportunities to continue in career services inhigher education starting in May 2016. Can youtell me about your role at your institution?

Crafting Your Personal Branding Statement

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§ Name

§ Education, Certification(s), Training(s), or Professional Development experiences

§ Career objective/interests

§ Highlight 1-2 relevant experiences and transferable skills

References• Articles

• Mastering the Art of Authentic Confident Self-Promotion by Bonnie Marcus

• Reinventing Your Personal Brand by Dorie Clark • Books

• Reinventing You: Define Your Brand, Imagine Your Future by Dorie Clark

Questions?