Jan 2018

Part 1: How to Create Online Survey using

Google Forms

Google Forms Tutorial

About Google Forms

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• Google Forms, another product from Google, is an app to create web based forms and collect answers online.

• As a platform, Google Forms can be used for practically any data gathering purpose. It is popular to use Google Forms to develop online questionnaire and to conduct surveys. Google Forms is useful for students doing school projects as well as professionals for company projects.

• Google Forms has quiz feature that enable question scoring. This feature can transform questionnaire into learning/educational tool that can be very useful for teachers or trainers for example to administer quiz/test to their students or course participants through their devices (smartphone, tablet or laptop).

• Google Forms is Free.

• This tutorial is for Google Forms to create online survey. Google Forms for quiz is in part 2 of this tutorial.

Example of Google Forms Questionnaire

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Interest to Buy a New Smartphone

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• This tutorial contains an example of Google Forms questionnaire, where the objective is to understand consumer interest to buy a new smartphone

• In the questionnaire, we want to show picture of the phone and its specification

• As background to the finding, we want to understand brand awareness, brand image and ownership.

• Final questionnaire will be shown first along with description for each question, then followed by how to make the questionnaire.

Questionnaire (1)

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Title Description

Title

Question

Question Description

Question Type : Short Answer

Question Type : Paragraph

Question Type : CheckboxRespondent can select more than 1 answers

Description can be as long as necessary

Questionnaire (2)

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Question Type : Checkbox gridRespondent can select more than 1 answers for each row

Question Type : CheckboxRespondent can select more than 1 answers

In “Other” respondent to type in other answer not listed in options

Google Forms will take care of display

Questionnaire (3)

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Question Type : Multiple ChoiceRespondent can only select 1 answer

Question Type : Short answer

Question Type : ParagraphRespondent can type in their answer as long as necessary

Question Type : Short AnswerShort answer can accept numeric in addition to textCan apply validation so only numbers meeting criteria accepted

Questionnaire (4)

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Question Type : Multiple Choice GridRespondent can only select 1 answer for each row

Credit : GSM Arena

Add Image

Questionnaire (5)

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Question Type : Linear ScaleRespondent to select a number

In this question we created question jump (not seen in the questionnaire). Those answering Interested/Very will go to certain section while Not Interested/At all go to another section

Will not able to move to next section if any required answer question (with * asterisk) is empty

Credit : GSM Arena

Add Table saved as Image

Questionnaire (6)

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This is the section for respondents answering interested/very interested

This is the section for respondents answering not interested/not at all

Will go to next assigned section, in this case “About You”

Will go to next assigned section, here the same “About You”

Question Type : Paragraph Question Type : Paragraph

Question Type : Multiple ChoiceMeaning that respondent can only select 1 answer

Question Type : Multiple ChoiceMeaning that respondent can only select 1 answer

Questionnaire (7)

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To submit dataWill not able to submit data if required answer question (with * asterisk) is empty.

This is the last section “About You”

Google Forms Questionnaire Development

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Open New Form

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• Sign up or Sign in to your Google account • Go to docs.google.com/forms or to your Gdrive click New> More > Google Forms• In the top left, click the plus button +. • A new form will automatically open

Menu List in Form

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• This is after you click the + button

Type in Question here

Select Question type on dropdown menu here. The default is Multiple choice.

Whether answer is required for the question

+ button to add new question

Type Form Description here

Set questionnaire color palette here. Can have background image

Add on

Preview the Questionnaire

To add title and description

To add image

To add video

To add section

To delete question

To duplicate question

Other relevant menu such as inserting question description, shuffling order or data validation

Setting

Questions tab where you develop questionnaire

Select Responses tab if want to view summary result of entered responses

Type Form Title here

Type in first option answer here

Type in second option answer here

Additional option answer automatically shows up

below

To send the formMore menu (less often used)

Developing Questionnaire (1)

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Form Title Added

Background changed to image

Title Added

Title Description Added

Question Added

Select what type of question the question is in dropdown menu. In this case “Short Answer”

Title Added

How to add space for Question Description

Click here to Add Title and Description

Slide to the right to make answer for the question required

You can add Form Description here

Developing Questionnaire (2)

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Question Description Added

Select type of question “Paragraph”

• Paragraph : For answers in long sentence or series of words• Short answer : For short text or number

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Developing Questionnaire (3)

Option answers added, no limit on how many but may need to keep it simple

Type here to add option answer

Click here so that space for “Other” answer is provided, so that respondent can write their own answer

• Checkboxes : Respondents are allowed to give one or more than one answers

The question is required meaning that respondent has to answer the question, can not be empty, otherwise data can not be submitted (or move to next section)

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Developing Questionnaire (4)

If the question is designed as “Checkbox Grid”, you’ll have rows and columns to fill

• Checkbox grid : Respondents are allowed to give more than one answers for each row.•In our case we want to know what images are associated with each brand.

Check this to shuffle the row order, so different respondent will see different row order in their questionnaire

Questionnaire preview

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Developing Questionnaire (5)

• In addition to text, option answers can use texts + images.

• “Checkboxes” : Respondents are allowed to give one or more than one answers

“Other” answer is provided, so that respondent can write their own answer

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Developing Questionnaire (6)

• “Multiple choice” means respondents can only select one answer.

• In addition to text, options can use texts + images.

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Developing Questionnaire (7)

Validation input applied, only accept number input between 100 and 1000. Input outside criteria will not be accepted.

• “Short Answer” question type accepts text and/or numeric data input.

Validation type for Number input

On this menu you can find menu to shuffle the row order, so different respondent will see different row order in their questionnaire

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Developing Questionnaire (8)• “Multiple Choice Grid” means in each row respondents can only select one answer.• Often used for rating using ordinal scaling (for example liking scale from dislike strongly to like strongly)• In our case we want to the evaluation of product attributes.

These dots are holder so you can move the question anywhere in the questionnaire

You can add image after the question

We want every row has response, no missing data

If the question is designed as “Multiple Choice Grid”, you’ll have rows and columns to fill

Questionnaire preview

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Developing Questionnaire (9)

This time we want to show image only, separate from question. Useful to give illustration.

To position the image

Click to add image

The table is saved as image

Menu to position the image

Add Image Title

Add Hover Text

Add Image TitleAdd Hover

Text

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Developing Questionnaire (10)

In “Linear Scale” respondent is to choose a number. Usually it is a question on evaluation about something represented by a number. Select range of values (lowest 1 and highest is 10) with corresponding labels for lowest and highest number.

Questionnaire preview

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Developing Questionnaire (11)

When you start developing questionnaire, a section is automatically created.Section is important in two ways :1. The display in device screen is by page, one page

for a section. A section can contain all questions in the questionnaire or just one question or one title. Some project owners prefer to show questionnaire in one page that to go to next question you do that by scrolling, others prefer one question at a time, have it answered and proceed to next. In this case section needs to be created for each question.

2. Skip jump / Question jump in Google Forms is based on section, that from a question you go to certain section and not question. Since when you create question from where the branch emanates, the section where it go to does not yet available, first we need to develop all questions, create sections, then go back to the branching question to create skip jump.

Interested to buy?

Yes No

Reasons yes ?

Reasons no ?

Demography

Click to add section

Added section

At the moment skip jump can not be used because we haven’t created go to sections

An example diagram showing skip jump

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Developing Questionnaire (12)

Section Added

Section Title

Section Added, the previous become section 2 of 3

Section Title

Question Added

Question Added

Question Added

Question Added

To add section To add section

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Developing Questionnaire (13)

Now that we have completed creating all questions and their sections we can go back to branching question to define skip jump.

Section Added

Section Title

Question Added

Question Added

Question and Description Added

Question Added

Title Added

Question Added

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Developing Questionnaire (14)

Now all created sections are shown, each answer can be assigned which section to go to

Total 4 sections in the questionnaire

After this section is completed go to section

4 (“About you”)

After this section is completed go to section

4 (“About you”)

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Send Out Questionnaire

Settings (1)Before Sending Out Questionnaire

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If this box is checked, Google Forms will automatically add a question in the questionnaire asking for respondent’s email

This window pops up after clicking the setting button

When checked, respondent will receive a copy of their responses

When checked it limits to 1 response but requires sign in to respondent’s Google account.

Links after submission to edit previous answers and to see summary chart and text responses

Settings (2)Before Sending Out Questionnaire

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Showing current page of total page

Shuffle question order

Show link to submit another response. Useful for team of interviewers carrying interview device to interview respondents

Confirmation message after data submission

Settings (3)Before Sending Out Questionnaire

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Respondent can view score in the submitted form

Respondent can have the score in their email after review by reviewer, which can then follow up by viewing score in the submitted form

Options that respondent can view in the submitted form

Slide right to make questionnaire a quiz

Send Form (1)

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If this box is checked, Google Forms will add a question asking their email in questionnaire distributed to respondents

This window pops up after clicking the setting button

Email address respondent

Form in email body

Send Form (2)

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Link for the form

To copy the link

Send Form (3)

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HTML code

To copy the code

Share in social media

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Summary Data

Summary Data (1)

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Your form record number of respondents in real timeSwitch to Responses tab to get

summary and individual data.

“Short Answer” result, each line in answer for each respondent

Download responses in spreadsheet (Google Sheet)

Click for more menu (eg. to print responses, delete

responses)

Summary Responses from all respondents

Switch to this tab for Individual respondent data

Example : Data from 3 Respondents

To Questions tab

“Responses” can mean number of respondents if a respondent sends one response only.

In our case 3 responses = 3 respondents because each respondent sends one response only

Summary Data (2)

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Number of respondents

In parentheses is percent number of respondents with

that answer compared to total respondents

“Paragraph” result, each line for each respondent

“Checkbox Grid” result

Number of respondents

Scroll for more complete charts

“Checkbox” result

“Checkbox” result

Summary Data (3)

“Multiple Choice” result

“Short Answer” result, each line in answer for each respondent

“Short Answer” numeric result

“Paragraph” result, each line for each respondent

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Summary Data (4)

“Multiple Choice Grid” result

“Paragraph result”, each line for each respondent

“Short Answer” result, all 3 respondents answered “none”

Linear scale result 1-9

“Multiple Choice result”

Scroll for more complete charts

Summary Data (5)

Paragraph result, each line for each respondent

Number of respondents Number of respondents

Paragraph result from 1 respondent

“Multiple Choice” result“Multiple Choice” result

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Summary Data (6)

“Short Answer” results, each line in answer for each respondent

“Multiple Choice” result

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Individual Data

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In Individual tab, we can see the answer for each question from each individual

We are now looking at data from respondent 1

out of 3

Respondent 1 answer for question A1a

Selection made by respondent 1 for

question A2

Selection made by respondent 1 for the

question A3

Respondent 1 answer for question A1b

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Survey Data in Spreadsheet

Survey Spreadsheet (1)

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Click this link to view responses in

spreadsheet

Survey Spreadsheet (2)

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Survey Data downloaded in spreadsheet (Google Sheet)

Thank You

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MaxiResearchPT. Mulia Karya InovasiOffice 8, Level 18-AJl. Jend Sudirman Kav. 52-53 SCBDJakarta Selatan 12910 Indonesiawww.maxiresearch.comask@maxiresearch.com