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The Nexus One
• Announced January 5th 2010
• Manufactured by HTC, with Google’s design and ‘strict oversight’
• Currently Available online through Google’s new online store– $530.00 price tag
New Online Store
• Google chose to sell it without a service provider first
• An interesting shift in the wireless market
I don’t want to spend $530…
• Soon to be available through T-Mobile– Only $180.00 with a 2 year contract.
• Available through Verizon in the spring
Strengths
• New product by Google
• Introduces the new Google store
• Unlocked phone without contract
• Online availability
Opportunities
• Available online rather than through a carrier
• Lead customers into online Google store
• Having an unlocked phone without a contract
• Option for a traditional phone contract
How Does Nexus One Stack Up against Market Leaders?
Nexus One
Google/HTC
iPhone 3G/3GS
Apple
Blackberry Curve 8900
RIM Technologies
Introductory Retail Price ($USD)
$529.00 as of
Jan. 05, 2010
$599.00as of
June 29, 2007
$599.99as of
Feb. 11, 2009
Carrier and Network Requirements
None or T-Mobile* AT&T Exclusively T-Mobile, AT&T, Verizon and other mainstream mobile
carriers.
Differentiation Components and Features
Focuses on wireless
accessibility and user choice.
Crossover between enterprise tool and social media/web enabled device.
Sold as an enterprise
technology device.