Google Strategic Plan-ppt

8/11/2019 Google Strategic Plan-ppt

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STRATEGIES 2007+


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Googles Mission and Strategic Intent

Mission:To organize the world's information,making it universally accessible anduseful.

Intent:Having the strongest advertising

network, and all the worldsinformation.


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General Problem Statement

How to maximize the potential to the useroffered byGoogle's current position as a leading conduit for

connecting the userwith relevant content and relevant

advertisers; in tandem with cultivating the unique culture

which lies at the heart of Google's success. Google's

love of creating, and their concern for the userunderlies

their innovative advantage, and has propelled their

sweeping market ascent.


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$1,775.8

$130,000.0$56,034.0

$292,243.0

$6,138.6 $5,257.5 $39,788.0

$1,465.4

$12,254.0

GOOGLE YAHOO! MICROSOFT

Total Revenues Total Net Income Total Market Ca .

Search Market Leaders

$US billionHoovers


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All search is not created equal

STRATEGIES OBJECTIVES

GOOGLE User-centric Respect and empower users

YAHOO! Social-networked, adcentric Connect users for ad revenues

MSN Brandname intimidation Control and lock-in users


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What users really wanted

"What users really wanted was, Speed .Marissa Mayer, VP, Search Products & User Experience, Web 2.0 Summit "What Google secretly discovered along the way." NOV 9, 2006.

"What Googlemanaged to do is

remember thatthereasonwe searchis tofind things, potentially things thataren't in an antiseptic portal likeYahoo or Excite or Lycos, andGoogle . It turns out Google hadthe right approach. And we can seethe results today.

JOHN BATTELLE, Newshour with Jim Lehrer, "Th

Power of Google", NOV 30, 2005


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GOOGLE HOME


"What Google managed to do isremember that the reason we search

is to find things, potentiallythings that aren't in an antisepticportal like Yahoo or Excite or Lycos,and Google . It turns out Googlehad the right approach. And we cansee the results today."

JOHN BATTELLE, Newshour with Jim Lehrer, "ThPower of Google", NOV 30, 2005


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YAHOO HOME


"What Google managed to do isremember that the reason we search

is to find things, potentiallythings that aren't inan antiseptic portallike Yahoo or Exciteor Lycos,and Google . Itturns out Google had the rightapproach. And we can see theresults today."

JOHN BATTELLE, Newshour with Jim Lehrer, "ThPower of Google", NOV 30, 2005


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MSN HOME


"What Google managed to do isremember that the reason we searchis to find things, potentially things

that aren't in an antiseptic portal like

Yahoo or Excite or Lycos, andGoogle .It turnsout Google had theright approach. Andwe can see the

results today."JOHN BATTELLE, Newshour with Jim Lehrer, "ThPower of Google", NOV 30, 2005


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GOOGLE CORE COMPETENCIES = SCA RARE VALUABLE COSTLY TO IMITATE NON-SUBSTITUTABLE

Constant Innovation of search algorithms

Impartial algorithms used to rank data weight

Open transparent organizational culture

Policies: Implement, then monetize; People >Profit

Corporate Reputation Brand Trust

Back net-neutrality interoperability + open source

SustainableCompetitiveAdvantage


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SWOT internal factors

FACTORS STRENGTHS WEAKNESSES

MANAGEMENT

Leadership vision: user-centric, backnet neutrality & interoperability;Implement before Monetize

Backlash from Industry alliances; Rivalleaders spread fear & uncertainty

PRODUCTS

Superior search; relevant & objectivealgorithms; user-centric service;AdWords & AdSense

Competitor strategic actions;unexpected rival breakthroughs; socialnetworks

EMPLOYEES

Key talent / human capital; highlymotivated, ownership mindset, culturevalues relationships

Rivals appropriating key talent; highcosts of highly skilled capital;recruitment

FINANCE

Financial stability, no debt, large cashreserves; Exponential growth inrevenues & net income

Face possible slowing of high revenuegrowth; market reaction to unexpectedgains

TECHNOLOGY

Transformational systems for dataprocessing; Superior advertisingalgorithms & methodologies

Intense global competition; broadband& ISP opposition to net neutrality


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SWOT external factors

FACTORS OPPORTUNITIES THREATS

SUPPLIERS

Forward and/or backward verticalintegration; Strategic alliances & jointventures

Broadband, ISP, and competitoralliances; Global market dynamics

COMPETITORS

Increasing M & A; alliances withcompetitors to expand advertisinggrowth

Increasing global competition; rivalalliances to limit Googles reach &market power

TECHNOLOGY

Invest in R&D innovation; Service +interface for wireless; revolutionarysystems of data processing

Internet security: Environmentalcrises; service interruptions; powergrid failures

ECONOMIC

Market power in value chain; media &advertising powers in turmoil;structural business shifts

Global economic slowdown; tradebarriers, currency fluctuations;government regulation

CULTURAL

User demand for convergence &convenience; User demands forinteroperability; consumer trust

Fickle public opinion; uneducatedpopulace as per technology; securityrisk-aversion


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Current Strategies

Differentiation Deliver the most relevant, objective data in the shortest tim

Focus on user experience and anticipate user needs

Develop personalized user products and services

Innovate advertising solutions for business sector

Protect key talent by investing in culture

Explore & develop internet video / wireless frontiers

Innovate services / interfaces for wireless sector

Ultimately, our goal at Google is to have the strongest advertising network

and all the worlds information. Thats part of our mission.Eric Schmidt; CEO Google; NYT:11/


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Key Strategic Issues

Always serve and respect the User Brand equity management Verify and expedite long-term value

Technological innovation Advanced search algorithms

Grasp changing dynamics Convergence of communications

Risks to net neutrality Competitors Industry Regulatory

First to innovate Fastest to adapt last to monetize

Prioritize core competencies Speed, access, relevancy

Dr. Walter Gibbs: User requests are what computers are for!

Ed Dillinger: Doing our business is what computers are for.Tron (Walt Disney science fiction film -1982 )


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Strategic Alternatives

Protect net neutrality and increase interoperability

Diversification vertical and/or horizontal integration

Give users unlimited remote access to search capabilities

Manage the Google brand always respect the user

Foster the Google culture

Expand advertising platform access environments via wireless search

Invest in R&D user-centric tools and search algorithms

Prepare to deploy rapid response rivals actions / regulatory threats

Acquisitions & Strategic Alliances increase global reach and scope

Sponsor academic information exchange


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Strategic CloudIt takes more than capital to swing business.

You've got to have the A.I.D. degree to get by Advertising, Initiative, and Dynami

Issac As
http://en.wikipedia.org/wiki/Introduction_to_quantum_mechanicshttp://www.youtube.com/watch?v=6gmP4nk0EOEhttp://www.skrenta.com/2006/12/googles_true_search_market_sha.htmlhttp://gesterling.wordpress.com/2007/10/15/where2getit-under-the-radar/http://psychohistory.wordpress.com/2006/11/10/insights-on-design-marissa-mayer-google-search-results/http://en.wikipedia.org/wiki/EHarmonyhttp://en.wikipedia.org/wiki/Introduction_to_quantum_mechanicshttp://en.wikipedia.org/wiki/Schr%E6%A4%A9nger%27s_cathttp://en.wikipedia.org/wiki/Maslow%27s_hierarchy_of_needshttp://www.accel-team.com/maslow_/maslow_nds_02.htmlhttp://www.anu.edu.au/people/Roger.Clarke/SOS/Asimov.html#Introhttp://www.anu.edu.au/people/Roger.Clarke/SOS/Asimov.html#Implhttp://en.wikipedia.org/wiki/Three_Laws_of_Roboticshttp://www.anu.edu.au/people/Roger.Clarke/SOS/Asimov.html#Zerothhttp://en.wikipedia.org/wiki/Psychohistoryhttp://en.wikipedia.org/wiki/Psychohistory_(fictional)


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ThankYou

Amy Boynton

Tuesday, November 28, 2006

T2bMGT 526


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