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8/12/2019 Gourmet to Go ppt presentation
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Group 1Davila, DaniloHoy, Fritz Barry
Ngo, MaricelSarmago, George Ryan
Yee, Gilda
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Opportunities
Strength
Weakness
Seeking The realized need of targetmarket to have healthy,
home-cooked meal without
the hassle of groceryshopping.
Market research is not wellarticulated on the case.
Target market are youngurban professionals living
in two income households;
having limited leisure time
with high disposable
income (with at least $6kK
annual income)
Target market for the next3 years is focused on one
same target market
segment.
Jones is passionate aboutpreparing foods.
Probable entry of
competitors on the 3-year
duration is not considered
also.
Financial forecast is very
aggressive.
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Opportunities Strength WeaknessScreening She has the actual
experience of the need and
therefore has seen the good
effects of this proposal.
VMO and SWOT are notpresented in the case.
Market trend and probable
entry of competitors werenot anticipated.
Sales forecast is aggressive
considering the marketconditions
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Partnership
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New Market Segments
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Innovative Marketing Strategy
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Start Slow
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innovate
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