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The empowerment equation: how design can have an outcome for the community and the organisation
Darren Menachemson Principal, ThinkPlace Executive Director, ThinkPlace Foundation
The community
User Journey
Interactions
Service Service
Interactions
Channels
Roles
Processes
Information systems/tools
Information
Legislation
Sociocultural norms and beliefs
Service architecture
“Your grandfather is ill.”
1. Turning policy designers
into unwitting
ethnographers
2. The power of intensive
ethnographic research
3. Sharing user intelligence
with the whole organisation
Introducing a
research user
Detailed narrative
that’s deeply
personal, factual
and actionable
Synthesised
learnings
4. Describing very complex
concepts with simple pictures
5. Carry a flashlight (a deep
knowledge of local conditions)
6. Understand the systemic
maturity of the environment
7. Committing to transparent,
reusable patterns
Do + Know
Fisherman Curator Traffic police Experimenter Guide
WHO WE NEED TO BE
Thank you
