GPJ Sports Sponsorship Capabilities Deck

GPJ SPORTS +SPONSORSHIP MARKETINGA legacy of success

INNOVATE // MOTIVATE // ACTIVATE

Copyright © 2015 All Rights Reserved. George P. Johnson. A Project: WorldWide Agency CONFIDENTIAL


2SPORTS SPONSORSHIP MARKETING \\ Overview

OVERVIEW

GPJ Sports and Sponsorship Marketing delivers the smartest, boldest ideas and seamlessly turns them into reality. We are equipped to lead all aspects of your Sports and Sponsorship marketing programs, offering true end-to-end solutions, from initial ideation and deal development through to final installation and activation.

We engrain ourselves in your business, become an extension of your brand, and deliver you world-class experiential programs.



OUR EXPERIENCE

SPORTS SPONSORSHIP MARKETING \\ Our Experience

The sports and lifestyle marketing space is crowded and competitive.

Our extensive experience with the world’s most admired brands has made us experts at supporting your local, national and global brand strategy to ensure a clear, consistent and powerful message.

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GPJ has deep global sports experience and relationships across a variety of properties and industries.THE COMPANY THAT WE KEEP




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Experience & Event Marketing Media Content Development

Global 3D Fabrication & Environments

Shopper MarketingCreative/Advertising Agency

Creative/Advertising Agency Digital Interactive & Web Design Integrated Entertainment Marketing Deep Consumer Engagement

Do Better by Doing GoodIntegrated Advertising Agency

Through GPJ Sports and Sponsorship Marketing, you gain access to Project: WorldWide, an independent, global network of complementary agencies with specialized services ready to optimize your program. We have the industry’s deepest bench of engineers, strategists, craftsmen, and artists who inspire people to participate and act.

SPECIALIZED RESOURCES




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With over 29 offices around the globe, we are where you need us to be!OUR GLOBAL REACH

SPORTS SPONSORSHIP MARKETING \\ Our Global Reach



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Strategic Vision Big ideas

Analytics-backed

End-to-end solutionsFlawless delivery ROI

THE VALUE OF WORKING WITH GPJ

SPORTS SPONSORSHIP MARKETING \\ GPJ Value

Innovative technology



8SPORTS SPONSORSHIP MARKETING \\ GPJ Connections

RFID Interactive displays

Sensory: lighting, textures, sense

Gamification

TouchScope

Mobile GPJ Connect

CREATINGCONNECTIONS THAT LAST



9SPORTS SPONSORSHIP MARKETING \\ Leadership

A 20 year industry veteran, Kevin Bartram is a leader with deep experience in major sponsorship program development, naming rights partnerships, cause- and sustainability-themed programs and large-scale events for prestigious brands.

Kevin’s strength in program development and partnership creation, paired with our world-class production and activation services, will continue to drive our legacy.

Save Mart CenterNaming Rights

AT&T Park San JoseGrand Prix

PG&E GiantsSponsorship

Sonoma RacewaySustainable

Sponsorships

San Francisco GiantsGreen Programming

America’s CupONESF Program

Got Milk?Gravity Tour

Super Bowl 50Host Committee

LEADERSHIP

Ken LaurenceExecutive Director, Client ServicesDetroit

Kevin BartramSVP, Sports & Sponsorship Marketing



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As an extension of our long-standing experiential marketing history, GPJ Sports and Sponsorship Marketing exists to bring brands to life in any form of experiential platform.

For clients starting a new engagement, our services include:

Advanced strategic planning customized for each client

Sponsorship/property review and assessment

Partnership development and negotiation

Promotional campaign design and implementation

New-venue experience and engagement platforms

Naming rights and strategic partner development

Technology partnerships and applications

Business development platforms

SPORTS SPONSORSHIP MARKETING \\ Sponsorship Consulting

SPONSORSHIP CONSULTING



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To create an unforgettable experience, you need to work faster, harder, smarter. Our end-to-end in-house services make us the industry leader in concepting and flawlessly executing high-impact, results-driven experiences.

Campaign and Experience Development:

SPORTS SPONSORSHIP MARKETING \\ Brand Activation

Technology partnershipsand programming

“Big idea” experiencedevelopment

Digital programming,social media campaigns

Video content

Sustainability-themedpartnerships and programs

Community engagement platforms

BRAND ACTIVATION



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Breed brand passion and action

Create customized experiences that amplify engagement Be innovative and relevant

Understand what inspires, delights, and motivates your audience

MEASUREMENT AND VALUATIONExperiences can look great. Feel great. Seem great. But data is how you ensure your experiences are achieving your goals and delivering value.From partnership development to program management, our end-to-end solutions deliver creative that drives emotional response and strategy that drives ROI.

SPORTS SPONSORSHIP MARKETING \\ Measurement & Valuation



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EMERGING BRANDS

SPORTS SPONSORSHIP MARKETING \\ Emerging Brands

We know how to make an impact; how to jump into the spotlight and announce to the world, “It’s our time.” From our longstanding relationships with the world’s most indelible brands to our partnerships with the next generation of leading businesses, we are ideally suited to help guide emerging brands into the spotlight and onto sports and lifestyle marketing success.

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https://vimeo.com/channels/gpjsports/122566068


















2000Opening Ceremony

2008Opening and Closing CeremoniesLenovo PavilionCoca Cola Hospitality

2010Opening and Closing CeremoniesCoca Cola Hospitality

2002GM Pavilion

2012Cisco PavilionChobani Team USA Sponsorship CampaignPanasonic

2004Samsung Torch Relay

2014Liberty Mutual Insurance Team USA Sponsorship Launch

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OLYMPICS

SPORTS SPONSORSHIP MARKETING \\ Olympics

We and our partners have had the honor of producing unforgettable moments at six Olympic Games, and at many more international sporting and cultural events such as FIFA World Cups, Commonwealth Games, and World Expos. The experiences we’ve created have engaged and delighted customers and guests around the world at Press Activations, Hospitality Events, Brand Pavilions & Live Sites, Torch Relays, Ceremonies & Content, and Social & Digital development.











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ENTERTAINMENT AND LIFESTYLE EVENTSSports and entertainment are a natural pairing, and with long-time relationships with producers and promoters such as Live Nation, Another Planet Entertainment, and AEG, GPJ is uniquely positioned to develop partnerships on behalf of brand clients that reach high-value audiences regionally, nationally, and globally.

SPORTS SPONSORSHIP MARKETING \\ Entertainment & Lifestyle



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Supporting the communities we work in and causes we believe in an integral part of who we are. We will proudly use our expertise to guide the development of your cause- and sustainability-related programs that drive business and create change.

SOCIAL CAUSE AND SUSTAINABILITY

SPORTS SPONSORSHIP MARKETING \\ Social Cause & Sustainability



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As the Super Bowl celebrates its 50th anniversary, we offer unique access to marketing and sponsorship opportunities thanks to our strong personal and professional connections. Whether your interest lies in being an official partner, integrating products, or producing a hospitality event, we are the guides to connect your brand to sport’s largest stage.

SUPER BOWL 50 // SAN FRANCISCO

SPORTS SPONSORSHIP MARKETING \\ Super Bowl 50



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THANK YOUContact:Kevin BartramSVP, Sports & Sponsorship [email protected]

Duncan MillerBusiness Development [email protected]


Documents

GPJ Sports Sponsorship Capabilities Deck