Grand Lodge of Minnesota A.F. & A.M

Public Relations

MWB Neil Neddermeyerwww.cinosam.net

LET THEM KNOWLET THEM KNOW

WHO YOU ARE!

THE PUBLICITY CHAIRMANTHE PUBLICITY CHAIRMAN

• The PUBLICITY CHAIRMAN, is the representative, spokesman, and point of information for Masons in your local area regarding activities and events.

Local NewspapersLocal Newspapers

• Concentrate on the needs of the Press• Interest to “their” readers• Shake hands with your target

Things to RememberThings to Remember• Newsworthy• Common Sense• No Favorites • No Favors• Say Thanks• Answer Questions• Have Patience • Helpful Lists

Content IdeasContent Ideas

1. New Approaches2. Human Interest 3. “News hooks” in your stories4. Potential features5. A flair for the dramatic6. Think about the reader7. Providing support

• Cont.

Content IdeasContent Ideas

8. Special Awards

9. Guest Speakers, or interviews

10. Reaching milestones

11. Public Installation

12. Visitations

13. The three phases of any project

Open HousesOpen Houses• Lodge Building Upkeep• Prepared Presentations• Handouts• Knowledgeable Tour Guides• Publicize- Publicize- Publicize• Special Attraction

Guest NightsGuest Nights• Available Presentations

• Handling Objections

-Feel

-Felt

-Found

Guest NightsGuest Nights Cont.Cont.

• What do you like most about possibly joining?

• Ask them to apply

Web SitesWeb SitesThe silent membership toolThe silent membership tool

• Geared to potential members• Clear, Concise, and Easy• Keep updated• Channel inquirer to your best Brother for

the job.

Other FactorsOther Factors• Signage• Radio and TV interviews• Public Presentations• Person of the Year Awards• Link fund raisers with charity

Masonic LightMasonic Light

Don’t keep it under the bushel NEN