Graphic Design Portfolio Fall 2010

Amanda Bankowski

Amanda Bankowski’s

PortfolioGraphic Design 2 m Professor Sean Nixon m Fall 2010

Graphic Design 2 Synopsis

• Students in Graphic Design 2 explore identity campaigns. The semester beings with the exploration of different type of logos. Logos for banks are different than logos for fast food chains which are very different than health food logos. Students ask:– “What makes up this logo?” – “How are they created?” – “Why are they the way they are (color)?”

• The eventual question is: – “Can the logo be better?”– “Does the type of logo effect how the logo appears?”

• Eventually students create logos for a client and explore how product labels are designed.

Client Work• Honey Bee

Logo

• "Roosa Bees” Label & Pamphlet

• Cultural Diversity Poster

4. Company Logo Examination

5. Product Redesign

6. Style Exploration

7. Product creation

Class work1. Logo Exploration

2. Effective and Ineffective Logos

3. Logo Replication & Improvement

Graphic Design 2 Works of Art

Table of Contents

1. Logo ExplorationObjective:

Find logos for education, finance, and health. Explore similarities and differences between the logos as well as themes for certain logos.

Solution: The logos that were picked had commonalities. Many of bank logos contain red white and blue, while the health and fitness logos usually have an active person portrayed on them.

Education

Finance/Money

Fitness / Health

2. Effective and Ineffective Logos

Objective: Find effective and ineffective logos and answer the question:

What makes it effective or ineffective. All within the categories of education, finance, and health.

Solution: The logos were broken into five categories:

• Effective Logos• Text & Graphics• Text Only• Graphics Only• Ineffective Logos

The most ineffective is pictured here. It is in the shape of a church steeple but the words that make up the steeple are hard to read because of its orientation

Effective Logos

Education Finance/Money Health/Fitness

Text & Graphic Logos


Graphic Only Logos


Text Only Logos


Ineffective Logos


3. Logo Replication & Improvement

Objective: Examine what makes up a logo and replicate it. Then tweak it to

make it more effective.

Solution: I chose a few logos that caught my eye including some beekeeper logos to prepare for our up-coming client. The most successful improvement was for BP. It has several drops (of oil) with a pattern going outward.

Logo Replication

4. Company Logo Examination

Objective: Explore a company’s logo through the years. Has it been

modified? What was the inspiration for the logo? Any other pertinent information?

Solution: PowerPoint Presentation about

Taco Bell

Link: http://www.slideshare.net/abankow1/taco-bell-5297436?from=share_email

5. Product Redesign

Objective: Create a new product for an

existing company that follows the company’s branding.

Solution: I chose to create Ben & Jerry’s

coffee using their product design to be recognizable for their customers. (For other flavors of coffee there are other labels)

Product RedesignBen & Jerry’s Coffee

Additional Coffee Flavors

Ben & Jerry’s Coffee Ad

Solution: Using a product created for Graphic Design 2 and photography

skills I came up with an advertisement for the new product.

6. Style Exploration

Objective:Create different types of logos using the same title for

different companies. Companies include: spa, middle-school health drink, and college health food store. All title “Liquid”. Solutions: SPA HEALTH DRINK HEALTH FOOD STORE

7. Product Creation

Objective: Utilizing one logo from the previous project (Style Exploration),

create the product’s label.

Solution: I chose the middle-school health drink. The logo which was

most effective was a text and graphic combination. It was then printed on a clear label and place on a plain silver soda can.

Alternative Can Designs

Honey Bee LogoObjective:

Create a logo that will properly represent a beekeeper who produces honey (Keith Roosa of Roosa Bees). This is a client-based project which leads to one design chosen by the client which is picked to represent him for a while.

Solution: I chose a few designs to pursue, including honey comb pattern

and a bee made of honeycomb.

Honeycomb Bee

Logo & Label

Honeycomb Pattern

Logo & Label

Honeycomb Text Treatment

Logo & Label

Accompanying Pamphlet

There are six panels with a front and back cover. The logo appears on the color and is repeated on the back along with important information. The interior includes information that many consumers ask about as well as a fun recipe.

Additional Uses for Product Design

Solution:This was a lifestyle

advertisement that incorporated a product that was designed in Graphic Design 2. It would appear in home and family magazines geared toward women and its purpose is to encourage moms to purchase Roosa Honey because they love

their families just like this mom.

Additional Uses for Product Design

Solution: Create a double-page

spread demonstrating photography skills and layout abilities.

This magazine article is about the client-based project that Graphic Design 2 students participate in. It includes photographs from the client’s final day when he chose

his logo.

Cultural Diversity Posters

Objective: Create a poster that is eye-

catching and intriguing that college-aged students will look at. The poster needs to properly represent the event that is it advertising. Solution:

The first emphasizes each person and questions how they are unique and encourages the viewer to write on it. The second designs is like a picture find with several Mr. Potato heads. There are also a few that do not follow

the pattern. It is so busy it intrigues the viewer to figure out what it is about.

Secondary Designs (Cultural Diversity

Posters)

This prject was s

Final Thoughts

The class offered a further examination into a graphic design. Projects began with exploration of logos and slowly progressed to product design. The skills I gained this semester were helped by the internship I had in graphic design and I was able to use the knowledge I gained from there to create posters. With the incorporation of how to create photographs from Commercial Photography I was able take great pictures of the assignments as well as incorporate some of the assignments into advertisements. The semester was full of projects and went slow in the beginning but the workload increased very quickly.

My favorite project was the product redesign where I createdBen & Jerry’s Coffee. The design incorporated ideas from Ben& Jerry’s ice cream and coffee to create a product that manypeople have praised. Thanks to a clever student in the class I even call the caffeinated coffee “calf-a-nated”.

Amanda BankowskiTHE END

Documents

Graphic Design Portfolio Fall 2010