Graphic Design Visual Exploration Handbook 2012

VISUAL EXPLORATION

4VC504

GRAPHIC DESIGNERS 2012

Week 128th September 2012Morning MS102 Green Room (LB,GI)

Module Introduction LB 10-10.30am‘MANIFESTO’You have exactly one week to generate the following outcome to place on the studio wall.

Task:Using a digital camera, capture yourself in a self-por-trait. Take this image on your memory stick to Staples at The Meteor Centre, Derby and enlarge to A0 in black and white.See slide show from LB

Go to The Quad: ‘Accidentally on Purpose’27 July-7 October 2012Studio: planning and ideas/ proposals LB

Task:Stick the poster on your studio or bedroom wall..Now add 100 words of your own to your A0 poster.To do this you may use hand drawing, collage, stencil-ling, paint, ink, pencil or any other craft medium.You are not allowed to use any digital media to execute your letter-forms. All letterforms added must be taken from typographic reference (they cannot be ‘made-up’).

The words could convey:A theory, a philosophy, a dialogue, a question, a rant, your hopes, your fears, your agenda.

‘A manifesto is a written public declaration of the inten-tions, motives, or views of the issuer, be it an individual, group, political party or government. It often is political in nature, but may present an Individual’s life stance’.________________________________________ Afternoon: MS120 (LB, GI, MM) 2.00pm-5.00pm

MM to demo Nikon D90 cameras or a generalcameraguide:imagequality,filesizes, RGB, CMYK overview. Using media store. Printsizesetc.Matt’schoice.

Homework:Produce your MANIFESTO poster by 9.30am next Friday, for display in MS102.You also need your photo on memory stick.

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FRIDAYS/ WEEKS 1-12

Week 25th October 2012Morning MS102 Green Room (LB,GI)

Posters on studio wall/ Peer Review GI/ LB‘MANIFESTO’ AWARDS (LB)

Student body to give written feedback to displayed posters on A4 paper.

Best. PhotographyBest. LetterformsBest CompositionBest Manifesto MessageBest PosterBest. Idea

(Photograph session and record chosen designs)____________________________________DESIGN BOOKS SLIDESHOW (GI)

The design book in many forms.How you record and collect? This is your personal archive and planning medium. One sample page to be generated per student as an exercise on the word ‘Connectivity’. A doodle fest!

_________________________________________ Afternoon: MS120 (LB, GI, MM) 2.00pm-5.00pm

MM to demo Photoshop using students’ own MANIFESTO photograph/s.

BlendingModes,Cropping,imagesize,levels, grayscale, colourise, bitmap, magic wand, selection tools, text tools, fonts. Also: Adding text to cropped Manifesto image to replicate the hand drawn version.

For next week: Matt to ask for image material for ‘Juxtaposition’ brief. Students directed as to ‘where to source images. The problem with secondary resource materials. How to image grab/ what to bring?

Homework: Design Book task (GI) JUXTAPOSITION

Week 3

12th September 2012Morning MS102 / Green Room (LB,GI)Slideshow (GI)

‘JUXTAPOSITION’

Gemma to give a slideshow on the potential of juxtaposition as a tool to create new narratives and messages for the viewer.Examplesarefigurativebutalsotextural,typographic, circumstantial and colour based. Basic arrangements of form can be encouraged, as well as thoughtful combinations of objects and type._________________________________DESIGN BOOK REVIEW LB/GI

Howdidyoudoonthefirstdesignbookchallenge?What did you do on ‘juxtaposition’?Peer review process where we look for key stages of development regarding collectables, thoughts, ideas, play with type and imagery.

Juxtaposition exercise in sketchbook based on type work left. Overlapping word play?

Afternoon: MS120 (LB, GI, MM) 2.00pm-5.00pm

MM to demo his Juxtaposition techniques MANIFESTO photographic archive+ found imagery. Emphasis on developing ideas with text/ image/white-space in the composition/ reference to positive/ negative space.

Visual hierarchy will be emphasised Blending Modes, layers, effects.

Homework:

All group asked to create an image/text juxtaposedimageatA3sizeinalimited palette of black, white and two colours only.

The title of this piece is ‘Fusionista’ where a person becomes ‘one’ with architecture, music, pollution, in a sensational visual way.

VISUAL EXPLORATION

Weeks 3-6

Week 4

19th October 2012 / Green Room/ MS102Peer feedback on ‘Fusionista’TYPOGRAPHY LECTURE(GI)A slideshow that details visual hierarchy of type in white space. Elements may include:Overlapping, positive/negative Space, kerning, alignment, leading, scale, limited palette and so on.Examples shown such as Emigre and Vince Frost.

__________________________________________EXERCISE: Typographic ‘Voices’

Students to be given a written dialogue in basic text, based on two people talking.Students to use layout paper or A3 cartridge to generate typographic ‘voices’ for both speakers.One might be louder, one softer, one larger and more dominant, or they might both be whispers.

Students should use appropriate materials such as greymarkers,fine-linersorpenciltogenerateweightsof lettering. Typographic samples will be issued.______________________________________ Afternoon: MS120 (LB, GI, MM) 2.00pm-5.00pm

MM to demo ILLUSTRATOR Creating typographic layouts Working with vector outlines grouping, arranging and composing. The pen tool.______________________________________Homework:

“CONVERSATIONS” (LB)

Group asked to record a conversation in the library or other location using their design books.Draw ideas for layouts for what you have heard. Think about a dynamic arrangement where speaker one is RED and speaker 2 is black, grey (or other).

Consider white-space, typographic style and scale.Research typographic hierarchy in your design book as part of this brief and execute your ideas in Illus-trator as a final piece at A3 size.Listen to typeradio.org while you work!This work will be placed on display in the UniversityLibrarys in 2013.

Week 5

26th October 2012 / Green Room / MS102“CONVERSATIONS” Review

All work to be peer reviewed and placed on display in the studio.Special mention will be made of work that really conveys a sense of narrative and character. How was this said and to whom? In what manner were the words spoken?We are looking for a sense of control over typo-graphic environment and white-space.

SENSATIONS MAGAZINE (LB)

Examples on ISSUU.COM/ ISTD.orgExamples of photographic style or ‘voice’.

All students will be asked to decide on a theme and to plan an experience next week during the tutorial week. They must do this as a team of x 4.They can choose to do something creative, exploratory, brave, fake, experimental or unconventional. You might go dog racing, spend a night around a radio listening to the world service, or produce an Andy Goldsworthy style installation in nature etc.

Brief:Plan your experience for next week.Create an extensive photographic diary of images of this event to show in week 7.Try to be experimental with your photography.Use large files for images for 300dpi process(3 mega-pixels+)__________________________________________ Afternoon: MS120 (LB, GI, MM) 2.00pm-5.00pm

MM to demo basic INDESIGN 1 Creating layouts/ using type. Placing images and content into page layout.

Creating facing pages and setting up an eight page document. Flowing text and character palettes. An exercise with dummy image-elements and Latin text. Saving and exporting...______________________________________

PERSONAL TUTORIALS NEXT WEEK. YOU MUST ATTEND*

Personal Tutorial Week- Graphic DesignRecorded discussion with Level 1 students (LB) (ET) (TAS) (GI)

MONDAY (ET)

10.00 am student 110.30 am student 211.00am student 311.30am student 412.00pm student 5

MONDAY (ET)

2.00pm student12.30pm student 23.00pm student 33.30pm student44.00pm student 5

TUESDAY(LB)


THURSDAY (LB)


TUESDAY (LB)

2.00pm student 12.30pm student 23.30pm student 34.00pm student 44.30pm student 5

MONDAY (TAS)


MONDAY (TAS)


MONDAY (LB)


MONDAY (LB)


FRIDAY(GI)


Dear Student,

This schedule is a placeholder for this event and will be updated nearer week 6. Please watch your email for an update on this timetable.

Thanks Leo

TUR

PERSONAL TUTORIAL WEEK Week 6 Commencing 29th October 2012

WEDNESDAY (GI)


FRIDAY GI)

2.00pm student 12.30pm student 23.00pm student 33.30pm student 44.00pm student 5

WEDNESDAY (LR)


WEDNESDAY (NMN)


THURSDAY (LR)


Personal Tutorial Week- IllustrationRecorded discussion with Level 1 students (LR) (GI) (NmcN) (MB)

MONDAY (MB)


Personal Tutorial Week-AnimationRecorded discussion with Level 1 students (MM)

THURSDAY (MM) 10.00 am student 110.30 am student 211.00am student 311.30am student 412.00pm student 5

THURSDAY (MM) 2.00pm student 12.30pm student 23.00pm student 33.30pm student 44.00pm student 5

MONDAY (MB)


VISUAL EXPLORATION

Weeks 7-12

Week 7

9th November 2012 /Green Room / MS102SENSATIONS MAGAZINE (cont’d)

Display your images in the studio in your teams.We should be able to see how you have recorded your event in a personal way.Your photographic approach may differ from your friends. Peer review process*

Pagination planning exercise (GI)

Working on A4 paper folded in half to create A5 layouts, develop pagination plans for your magazine.This version must feature words and images working together in harmony, unison or conflict.

Gemma to show examples on screen sample layouts. The weight/tonality of grey markers will also help to show lighter and darker type. You may show images as simple outlines or more elaborate sketches.The emphasis on the exercise will be not only ideas for layout but also continuity between pages.Gemma will recommend body copy/ font choice.


MM to demo INDESIGN 2 Working with grids, type sizes and leading/ kerning. Downloading fonts and adding them to your own type catalogue. Working with swatches and pantone colours to create a consistency in the design. Print Booklet command.

Indesign exercise: Access your images from the experience that you had last week. Add them to a layout in Indesign and apply them to an eight page document of facing pages. Create a design that you utilises your images and add your own type and headings. Your priority should be grid and consistency.

HOMEWORK: Create a magazine design for pages 1-8 using INDESIGN.Print out in colour spreads for discussion/ refinement next week.

Week 8

16th November 2012 /Green Room / MS102SENSATIONS (cont’d)

All students to place colour spreads on studio wall.This first draft is for discussion and notation.Peer Assessment in teams of three. Each student to review 2x projects apart from their own.

Check for the following:Conforms to a grid?Shows typographic hierarchy?Shows ‘washing-lines’ and repeats throughoutShows understanding of limited palette.Is legible?Is it grammatically correct?Is it a rewarding visual experience for the viewer?Is the imagery well staged and composed?

Create a needs analysis for your partner that enhances the magazine in five key areas.You may notate in pencil directly onto their work and remove it from the wall if necessary.Homework:Respond to studio discussion and produce and print your booklet in colour./ two copies.Upload to Issuu.com as a single page Pdf.


MM to demo:

ILLUSTRATOR DRAWING TECHNIQUES 1 This session is a precursor to the signs, pictograms and symbols project next week.

We need to look at vectors, the pen-tool, creating sections and using levels to separate contrasting tones. Working with photographs to overdraw and to create hybrid signs. Cutting and combining vectors.

Introducing photographic elements to vector artwork.

For next week:Homework as above

Week 9

23rd November 2012 / Green Room / MS102SENSATIONS (cont’d)

Printed Booklets on the table for studio reviewWork on Issuu.comGroup to go online together and to vote for good practice in the following areas:

Best ReadBest PhotographyBest TypographyBest Original IdeaBest Layout

SIGNS, SYMBOLS and Pictograms.

Slideshow LB.Guerilla graphics and above.Official communication meets unofficial.

Brief:Create a set of hybrid signs that can exist in the Derby landscape/ cityscape. Create thought-provok-ing visual combinations where one familiar sign is used to discuss a foreign theme.

Homework:Record the signs and symbols of Derby. Combine them in curious ways. Create a full colour sign within A3 for next week, photographed on location.


MM to demo:

ILLUSTRATOR DRAWING TECHNIQUES 2

Creating simple signs and backgrounds. Creating hybrids. Colour matching between images files. Printing at scale. Preparing vector files for uses such as Vinyl lettering. Laser cutting demo

For next week:Homework as above

Week 10

30th November 2012 /Green Room / MS102Signs continued.

Signs on wall in studio with situation photographs.to reveal context.Peer reviewDoes the work evidence understanding of signs, their context and content?Does this work create a playful, challenging narra-tive, or a ask a question?Does this work communicate an idea?Is the sign convincing as a sign?In what other context would this sign seem exciting?

A SHORT ANIMATION: Create a short film that shows a typographic alphabet from A to Z.To do this, you may collect letterforms, create them, draw them in chalk, photograph them, destroy them or dig them into the landscape. Each letterform must be found, or crafted in some way.You may create them out of parked cars, obtain them from bicycles, clothes, or illuminate forms us-ing lightbulbs Try to be as creative in your choice of letterforms as you are in your treatments of them.

Your film should last no more than 60 seconds, end-ing on Z and contain a title ‘ ALPHABETTICA’ and any credits.


A SHORT ANIMATION

MM to demo digital ANIMATION for beginners.

Students to plan a shooting script in studio and to create an animatic sequence using a drawn storyboard that details their subject.

Homework: ANIMATION BRIEF PLANNING

Week 11

7th December 2012 /Green Room / MS102

WORKCHECK IN STUDIO

10.00am- 12.30pmA register will be taken

1. ‘The Great Face Race’2. Design Book showing progress of ideas.3. Photoshop tests.4. ‘Juxtaposition’ outcomes: ‘Fusionista’5. ‘Conversations’ outcomes6. ‘Sensations’ (hard copy and Issuu.com)7. Illustrator outcomes8. ‘Signs and symbols’ outcomes9. Short film in progress* 10. Peer feedback notes and comments11. Work in a folder properly labelled with code. Please make sure that all students are present to view work at 12.30 pm.


A SHORT ANIMATION

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Week 12

ASSESSMENT DEADLINE:

Friday 14th December 2012. MS102 / 9.30am

LEARNING OUTCOMES

On successful completion of the module, students will be able to:

1. Engage with a diverse range of method and media, showing the emergence of a personal approach to your work.

2. Engage in observation, investigation, enquiry and visualisation.

3. Demonstrate through your practical outcomes, a basic awareness of how media and images communicate

4. Demonstrate a capacity for supported experimentation within digital image making.

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Documents

Graphic Design Visual Exploration Handbook 2012