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Graphic design
www.ied.it
International Educational Network in Design, Communication, Visual Arts and Fashion
Il Network Internazionale di Formazionein Design, Comunicazione, Arti Visive e Moda
Milano | Roma | Torino | Venezia | Madrid | Barcelona | São Paulo
Triennali
CG animation FotografiaGraficaGraphic designIllustrazione e animazione Media designSound designVideo design - Regia e Performing Video
2 IED Arti Visive - Graphic design
Educational program
The educational program in each of the design disciplines is primarily undertaken through practical design work.
Initially at an introductory level, work progresses to advanced levels through study of traditional visu-
alization techniques, knowledge of materials and production methods and training on professional tools
(hardware and software). Gaining a solid grounding in cultural issues is equally important: an awareness of
cultural, philosophical, anthropological, sociological and economic topics allows a fuller understanding of
any given challenge and the ability to adapt to new professional situations and generate novel solutions. In
addition, it is vital to be able to present a design project effectively with supporting rationales and to have
a good knowledge of both theoretical and practical methodology.
The educational program is structured over six semesters, for a total length of three years, each year with
specific objectives.
The first year is an introductory course, a foundation in design that equips students with fundamental
rules, tools and guidelines for cultural references.
In the second year, students concentrate on methodology and assisted design work.
Students expand their knowledge and abilities in specific professional areas through supervised practical
work, technical study and work on cultural characteristics. Particular emphasis is placed on the evolution
of design contexts and markets as well as the language of design.
The third year consists of advanced design work and of simulation of professional situations, which go to
address the specific abilities of designers in each professional area.
The culmination of this educational journey comes in the sixth semester with the dissertation project,
a complex and structured piece of work undertaken in groups.
Businesses and associations looking for original and innovative design solutions work in collaboration
with IED students on the final projects.
This project work motivates students to develop self-sufficiency in design, the ability to make coherent
and reasoned choices, to work together with a client and to take on well-defined responsibilities.
This semi-professional experience can prove an invaluable calling card as students enter professional
employment.
Teaching is entrusted to professionals from the various design sectors in order that changes in the rapidly
evolving arenas of national and international design can be immediately reflected in the course content.
The modules described are obligatory for all students and form the basis for examination or evaluation.
During the three year course, other educational opportunities will be available such as design workshops,
topical seminars, participation in competitions, conferences, special projects and visits to companies and
manufacturers.
Participation in these activities is complementary to the structured modules, and forms an integral part of
the overall course.
Individual and laboratory work is also a vital part of the educational program.
IED Arti Visive - Graphic design 3
The professional role
Graphic Designers are visual communication specialists. They work with clients to create tools for visual
communication through the use of images and visual language to convey the clients’ message or values
to the target audience.
Graphic designers work in a truly innovative way, blending traditional knowledge of graphics with the use
of professional software and digital media and solving technical and production problems that arise.
Today, a graphic designer must possess the technological and managerial skills not only to design
and create communication projects themselves, but also to work as art directors or managers for
communication events.
To compete in today’s growing global market, image and visual communication professionals must be
able to tackle complex design pathways, ranging from planning and co-ordinating tasks and managing
multidisciplinary teams, to dealing with clients from both public and private sector.
Creative ability has to be combined with technical knowhow, a sound foundation in design history,
understanding of social and cultural contexts, a sharp critical eye and above all the ability to express all
this knowledge in the final product.
This course aims to educate aspiring graphic designers with these capabilities and includes cross-
disciplinary topics such as new digital media, corporate identity, product communication, publishing
graphics, work with advertising agencies and public relations.
4 IED Arti Visive - Graphic design
| MODERN AND CONTEMPORARY ART |Historical and critical analysis of the main
movements in modern and contemporary art
in relation to the evolution of society and culture.
| COLOUR |Key issues in colour use. Analysis of colour
management tools as an aid to design.
Colour systems, the physics of colour,
complementary colours, perception and cultural
uses of colour.
| COMPUTER |Computer basics
Hardware - computer, monitors, peripherals
and connectivity. The OSX operating system on
Macintosh computers.
Software and document management.
Managing a local network. Macintosh and PC
compatibility.
Word processing software.
| COMPUTER |Photoshop
Acquiring, processing and modifying photographs
and images on the Macintosh platform.
| COMPUTER |Illustrator
Vector drawing techniques for producing
illustrations and working with fonts
on the Macintosh platform.
| COMPUTER |InDesign
Professional desktop publishing and page layout
on the Macintosh platform.
| PHOTOGRAPHY |Analysis of the grammatical and syntactic
elements of a photographic image: framing,
angles, light, exposure.
Photographic genres, rhetorical image elements.
Professional photographic equipment.
| MORPHOLOGY AND PSYCOLOGY
OF SHAPES | Shapes as visual language, compositional theory,
shape perception.
Visual education through observation
and representation of basic elemental shapes
in two - and three dimensions.
| POP CULTURE, MUSIC AND STYLES |History of pop culture, from the most important
events influenced by pop music in culture,
style and society in the last hundred years
(from the birth of jazz), to pinpointing the roots
of the concept of “cool”.
The course makes use of music, images,
video and other original material.
| DESIGN PROJECT 1 |Typography and page layout
A foundation in graphic design: history, design,
review and the proper use of typefaces,
composition of text and images, designing pages
with balance between various elements.
Basic design methodology.
| SEMIOTICS |Elements of general semiotics.
Definition of the scope and range of semiotics,
the unified approach to signification.
Two - and three dimensional visual semiotic
elements.
| HISTORY OF CINEMA |The history of cinematographic imagery
and its technical and aesthetic evolution.
Analysis of the most influential and innovative
movements and directors in terms of the
language of film.
1st Year
IED Arti Visive - Graphic design 5
2nd Year
| COMPUTER |Flash
Software tools for creating vector animations
and interactive presentations for web
and multimedia productions.
Brief introduction to the ActionScript
scripting language.
| COMPUTER |Video editing
Creating and assembling the various elements of
an audiovisual production based on compositing
techniques: audio, video, graphic elements,
animation, workflow management.
| CONTEMPORARY VISUAL COMMUNICATION |A broad evaluation of current trends in graphic
design, photography, illustration and digital
imagery. The most important works,
movements and artists.
| MARKETING |How visual communication design is affected
by business needs and marketing strategies.
Aspects of marketing: consumer behaviour and
needs, product values, lifecycle,
consumer satisfaction.
| DESIGN PROJECT 2 |Signs, brands, posters
Transforming signs into component symbols,
designs using basic visual elements.
Design a poster in various sizes, with emphasis
on using typography as an additional language
for visual communication.
| DESIGN PROJECT 3 |Publishing graphics
Continues work on page layout techniques
covered in the first academic year, concentrating
on typographical hierarchy and grid systems.
Students start with simple design projects
for flyers, leaflets and menus, going on to develop
more complex publications such as newsletters,
catalogues and magazines.
| DESIGN PROJECT 4 |Web design
A methodological design approach to web
interactivity and graphics for the web.
An overview of HTML editing software
(Dreamweaver).
| SOCIOLOGY OF COMMUNICATION |The course covers the historical relationship
between the media and society.
The various meanings of “communication”;
a short history of the media up to the advent of the
internet; the current “global village” phenomenon.
| HISTORY OF DESIGN |From the birth of design with the Great Exhibition
of 1851 in London up to the present day.
The course places emphasis on the links between
industrial design and social and cultural contexts,
identifying visual and tactile characteristics
of objects in order to understand their position
in an evolutionary chain of design and technology.
| WRITING SKILLS |By observing and depicting reality using
the written word, students develop inventive,
creative and linguistic skills.
| PRINTING TECHNOLOGIES: BASICS |Industrial printing of graphics.
Paper – manufacture, characteristics,
printing attributes.
The principal industrial printing systems.
Folding and binding techniques.
❧ L. Fischetti, F. Navarra, M. Piana, M. Rubino | Winners of the new logo contest “Nuovo Logo ASL Milano 2008”
6 IED Arti Visive - Graphic design
| DESIGN PROJECT 5 |Corporate identity
This project addresses the global visibility
strategies of corporations and public bodies;
analysis of communication problems, project
planning and execution; using brands,
typography and colour codes;
creating a corporate image handbook.
| DESIGN PROJECT 6 |Packaging
Looks at packaging as the consumer’s initial
experience of the product and of brand
corporate identity.
Studies names, logos, roughs, mock-ups
and final products.
| DESIGN PROJECT 7 |Interaction/multimedia
Designing an interactive multimedia
communication tool. Surfing maps, graphical user
interfaces and organising content: text, images,
movies, animations and sound.
| DESIGN PROJECT 8 |Publishing design
Constructing text “stories” and images in
the context of complex publications such as
magazines, newspapers, corporate brochures etc.
Analysis of each production phase from
conception to creating the final proof.
| DESIGN PROJECT 9 | TV/motion graphics
Typography and graphics for television.
Specific language and technical problems.
| MANAGEMENT AND BUSINESS
COMMUNICATION |Introduction to business communication topics:
communicating, informing, promoting.
Managing communication strategies.
Project methodology.
Managing multidisciplinary teams.
| PRINTING TECHNOLOGIES: PREPRESS |Preparing definitive proofs for production,
for both high-end and digital press.
Proofreading. Budgeting – production costs.
| PRESENTATION TECHNIQUES |Public speaking techniques; how to structure
theoretical arguments to support a presentation
for a visual communication project.
| PROFESSIONAL DEVELOPMENT |Seminars on topics in communication, marketing,
business studies, project presentation skills,
client relationship management, entrepreneurship,
administration, finance and laws related to the
profession.
| CULTURAL SEMINARS |Interdisciplinary seminars on design with
emphasis on current issues.
3rd Year
IED Arti Visive - Graphic design 7
FINAL PROJECT
The administration reserves the right
to make changes to the syllabus in accordance
with the established academic goals of the course.
Students will work on their final project
in groups, and will tackle complex issues
in project design.
The primary goal is to identify research pathways
that simulate real professional situations,
and to develop competency and autonomy in
project design. The groups will be monitored by
senior and junior members of the teaching faculty
as well as professionals. The final project is usually
organized in collaboration with an external partner
(a company, public or private body or association)
which is the client for the project.
The project is augmented by various seminars
on specific issues of cultural, technological or
professional relevance. Topics and organizational
structure of the project are determined and
announced at the start of each academic year.
A BOOK ABOUTDENSITY
A BOOK ABOUT DENSITY
viction:ary
viction:ary
INDEX BOOK
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e America latina da
Index Book S.LConsell De Cent 160 Local 3 Barcelona SpainPhone: +34 93 4545547 / +34 93 4548755 Fax: +34 93 4548438Email: [email protected] URL: www.indexbook.com
Pubblicato e distribuito nel resto del mondo da viction:workshop ltd.
Room2202 22nd Floor, Kingsfield Centre18-20 Shell Street, North Point, Hong KongURL: www.victionary.com Email: [email protected]
Progetto e realizzazione: Martina Scapinello / Francesco GeronazzoCopertina e impaginazione: Martina Scapinello / Francesco GeronazzoCoordinamento organizzativo: Mauro PanzeriDirezione editoriale: Mauro PanzeriPubblicato da: viction:ary
© 2008 viction:workshop ltd.Il copyright dei singoli testi e opere sono protettidai rispettivi designers e autori.
Tutti i diritti sono riservati. È vietata la riproduzione anche parziale dell’opera, in ogni forma e con ogni mezzo, inclusi la fotocopia, la registrazione e il trattamento informatico, senza l’autorizzazione del possessore dei diritti.
È stato fatto ogni sforzo per contattare i detentori dei diritti d’autore relativi al materiale incluso nel presente volume. Per i casi in cui non è stato possibile invitiamo a contattare l’editore.
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La densità è espressa mediante il rapporto tra la quantità di una grandezza contenuta in un volume o in una superficie assegnati.Pertanto Il concetto di densità può essere applicato a diversi campi a secondadei valori presi in considerazione. In questo libro vengono analizzati 10 valori di densità elencati in ordine decrescente con valori numerici che partonoda 95.000.000 fino ad arrivare a 1,292.Partendo dal concetto di densità e dai suoi molteplici campi di applicazione, sono stati analizzati dieci differenti argomenti stabilendo tra essi dei legami nonostantela loro apparente eterogeneità.Il libro è strutturato in modo tale da avere differenti livelli di lettura, uno più immediato dato dall’infografica, uno narrativo e uno più approfondito e scientifico.I capitoli sono relazionati tra loro da legami ipertestuali che permettono ancheuna lettura non strettamente sequenzialee legata ai numeri di pagina modificando così il significato tradizionale di libro.
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IED MILANOIED Design
IED Arti VisiveVia Sciesa 4
20135 Milano - ItalyPh.+39 02 5796951
Fax +39 02 [email protected]
IED Moda LabVia Pompeo Leoni 320141 Milano - ItalyPh.+39 02 583361
Fax +39 02 [email protected]
IED ComunicazioneVia Pietrasanta 14
20141 Milano - ItalyPh.+39 02 55230369
Fax +39 02 [email protected]
IED ROMAIED Design
IED Arti VisiveVia Alcamo 11
00182 Roma - ItalyPh. +39 06 7024025Fax +39 06 7024041
[email protected] Moda Lab
IED ComunicazioneVia Giovanni Branca 122
00153 Roma - ItalyPh. +39 06 5717651
Fax +39 06 [email protected]
IED TORINOVia San Quintino 3910121 Torino - Italy Ph. +39 011 541111Fax +39 011 [email protected]
IED VENEZIAIsola della Certosa30100 Venezia - ItalyPh. +39 041 2771164Fax +39 041 [email protected]
IED MADRIDC/ Flor Alta 828004 Madrid - SpainPh. +34 91 4480444Fax +34 91 [email protected]
IED BARCELONATorrent de l’Olla 20808012 Barcelona - SpainPh. +34 93 2385889Fax +34 93 [email protected]
IED SÃO PAULORua Maranhão 617São Paulo - Brazil Ph. +55 11 366080Fax: +55 11 [email protected]
FIRENZECasa della CreativitàVicolo Santa Maria Maggiore 150123 Firenze - ItalyPh. +39 055 2645685Fax +39 055 [email protected]
Istituto Europeo di Design
