Graphic Guidelines - National Council of Jewish Women · the left edge of the N in NCJW to the E in FUTURE). 2.25” 225 pixels MinimumTagline Lockup Size for PrintedApplications

Graphic Guidelines

Table of Contents 1 Overview

2 NCJW Logo and Tagline3 Logo Lockup4 Tagline and Tagline Lockup5 Trademark Registration6 Minimum Clear Space7 Usage Do’s and Don’ts

9 Visual Tool Kit10 Primary Font11 Substitute Font12 Basic Color Palette13 Background Colors14 Extended Color Palette15 Imagery16 Graphic Elements: Arrows17 Graphic Elements: Angles

18 NCJW Program Identities19 BenchMark22 StoP25 Yad B’Yad

For additional information, contact NCJW’s marketing and communications departmentat 800 829 NCJW or [email protected].

© 2006 National Council of Jewish Women

A strong and recognizable visual identity isessential to building awareness and recognitionfor NCJW. These Graphic Guidelines werecreated to ensure that we represent NCJWconsistently and effectively across all of ourcommunications. They explain and demonstrateappropriate use of our logos, tagline, style, andthe components of our Visual Tool Kit.

Careful use of these guidelines will reinforcethe truths, or pillars, that have guided our workfor over a century: our pioneering spirit, ourcommitment to Jewish values, and our abilityto act as both thinkers and doers. They alsosupport our distinctive personality traits:Weare compassionate, courageous, and powerful.These qualities should permeate the contentand design of all of our communications.

1

Overview

Our logo is the primary visual representation ofNCJW. It is a unique, eye-catching symbol thatpowerfully represents who we are and why weare different.

Highlighting the W reflects our emphasis onwomen — our members, our audience, and oftenthe recipients of our support. Turning the W onits side spotlights women’s changing role in society.It also creates a double arrow, pointing forwardto graphically convey our belief in looking aheadand moving toward a better future.

The two prongs of the W also complementour tagline, which has two parts: A faith in thefuture. A belief in action. And finally, theseprongs reflect our dual nature:We are boththinkers and doers.

2

NCJW Logo and Tagline

Minimum Lockup Sizefor Printed ApplicationsFor clarity and legibility, the lock-up must be of a certain size.

The minimum printed logolockup size is 1.25” (measuringfrom the left edge of thefirst N in National to the nin Women).

1.25”1.25”

Sample Section

Minimum Lockup Size forOnscreen ApplicationsThe minimum onscreen logolockup size is 125 pixels(measuring from the left edgeof the first N in National tothe n in Women). 125 pixels

125 pixels

Sample Section

3

The lockup consists of the NCJWlogo, name, and, on the local level,section name — which are “locked”together in a set relationship.Always use the authorized digitalor reproduction artwork providedby the NCJW marketing and

communications department. Do notattempt to redraw or retype the logoor name.

The prescribed lockup should beused wherever possible. However, inextremely special circumstances, ourlogo and name may be split from the

specific lockup configuration. In thesecases, our name must still appearprominently near the logo. An exampleof this is on our business cards(see page 16).

Logo Lockup

Sample Section

Lockup AlignmentNever alter the relationshipof National Council of JewishWomen (or the sectionname) to the NCJW logo.The logo is always rightaligned with the name.Never left align or centeralign the lockup.

Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismodtincidunt ut laoreet dolore magna aliquam erat.A faith in the future. A belief in action.

Our tagline can beused in several ways:

1. In body copyInclude a period after eachline. Used in this way only,the registration mark ® isnot necessary.

2. As a headline ora taglineUse the authorized artworkprovided.

3. Next to our logoUse the authorizedartwork provided, whichaligns the tagline with thedouble arrow of the W, asshown in the example tothe right. Please note:Thetagline should never be usedwith the NCJW logo lockup.It looks confusing whenour logo, name, and taglineare all used together.

Minimum TaglineLockup Size forOnscreen ApplicationsThe minimum onscreentagline lockup size is 225pixels (measuring fromthe left edge of the N inNCJW to the E in FUTURE).

2.25”

225 pixels

Minimum TaglineLockup Size forPrinted ApplicationsThe minimum printedtagline lockup size is 2.25”(measuring from the leftedge of the N in NCJW tothe E in FUTURE).

4

Our tagline is a verbal snapshot —the simplest way to talk aboutourselves and the important workwe do. It should always be writtenout word for word: A faith in thefuture. A belief in action.

Tagline and Tagline Lockup

5

The authorized artwork provided forboth the logo and tagline includesa registration mark ® as shown below.This mark must always be used inconjunction with the NCJW logo andtagline lockups. Please note: NCJWartwork with ® replaces the previouslyissued version of the art with SM.

Registration PositionThe ® has been lockedand set proportionallyto work with the logolockup in many sizes.However, in oversizeditems (i.e., banners orsigns) the ® may requirean adjustment. Contactthe NCJW marketingand communicationsdepartment for moreinformation.

Trademark Registration

1/2x

The minimum clear space — the areaaround the lockup that should be leftfree of other elements — is x, asshown below (x = the height of N inthe logo).

There are limited exceptions to thestandards for clear space: for example,when the logo is positioned togetherwith the tagline (see below), or whenthe logo is positioned close to theedge of a format, as on a letterhead(see page 16).

6

Clear Spacefor Logo LockupThis configurationshows the minimumclear space required,as determined by theheight of the logo.

Clear Space forLogo with TaglineOnly the tagline canappear in a fixedposition inside theclear space.

1x

1x

1x

x

Minimum Clear Space

National Council of Jewish WomenNational Council of Jewish Women

SM

7

Usage Do’s and Don’tsDo use the lockups (and registrationmarks) exactly as provided.

Don’t delete, realign, or addnew elements.

Do use thecorrect lockups

Don’t delete

Don’t realign

Don’t add newelements

Sample SectionSample Section

(Missing ® gnisU() SM)

)dengila-retneC()dengila-tfeL(

(Wrong combination)

8

Usage Do’s and Don’ts, cont’d

A FA I T H I N T H E F U T U R E .A B E L I E F I N AC T I O N .

National Council of Jewish Women

A FAITH INTHE FUTURE.A BELIEF INACTION.

)emandepyteR()ogoldepyteR()WdenruT(

)gnicapsretteldednapxE()gnicapsretteldesserpmoC()WdnaJdeziseR(

)ogolderrulB()pukcologoldehctertsyllacitreV()pukcologoldehctertsyllatnoziroH(

Also, don’t recreate, retype,reproportion, or distort the lockupsin any way.

Finally, do be sure to utilize an EPS filefor print purposes and a JPG forwebsite purposes, to avoid distortion.

Don’t recreateor retype

Don’treproportionor distort

The NCJW Visual Tool Kit consists of theadditional components that make up our visualstyle. Using these components appropriatelyand consistently in all of our communicationswill create a distinctive and recognizable identityfor all to see.

9

Visual Tool Kit

ABCDEGill Sans Light Italic

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!?

Gill Sans Book Italic


Gill Sans Regular Italic


Gill Sans Bold Italic


Gill Sans, a sans serif font, should beused in all of our communications —for headlines, body text, captions,etc. It is clean and simple, givinga contemporary feel to ourcommunications that mirrors ourforward-thinking spirit. Gill Sansis also the same font used in ourlogo lockup.

Gill Sans comes in many styles;however, you should use only the onesshown here: Light, Light Italic, Book,Book Italic, Regular, Regular Italic, Bold,and Bold Italic.These should beselected from font pulldown menus— not created by applying styles tothe primary font.

Do not use the following styles: LightShadowed, Shadowed, Condensed,Extra Bold, Extra Bold Display, BoldExtra Condensed, or Ultra Bold.

To differentiate between various levelsof information on a page, vary the size,color, and style, or switch betweenuppercase and lowercase type.Examples of how to use fonts areshown throughout these guidelines.

Gill Sans is available in the AdobeFont Library and can be purchasedfor use on Macs or PCs.

10

Gill Sans Light


Gill Sans Book


Gill Sans Regular


Gill Sans Bold


Primary Font

abcdeVerdana


Verdana with italic style


Verdana with bold style


Verdana with bold italic style


If you are using a computer thatdoes not have Gill Sans, use Verdana,which is preinstalled on all Macsand PCs.Verdana is an appropriatealternate font because it is a sans seriffont that looks similar to Gill Sans.

Verdana is also the preferred choicefor live text on website pages.Verdana is only available in oneweight. Apply bold and italic stylesas necessary.

Do not substitute for Gill Sans withany font other than Verdana, becauseit will drastically change the look ofour communications.

11

Substitute Font

Black

White

NCJW GreenPantone 376Process C53 M0 Y96 K0Websafe R122 G184 B0

75%

50%

25%

NCJW BluePantone 2955Process C100 M55 Y10 K48Websafe R0 G60 B105

75%

50%

25%

Color is an integral part of ourvisual identity. Our primary colorpair consists of:

NCJW Blue — Pantone®* 2955 (Navy)— used for our logo and as thedominant color of all communicationsmaterials, and

NCJW Green — Pantone 376 (BrightSpring Green) — used as an accentto NCJW Blue.

The contrast between these colorsgives our communications a vibrantand distinctive look.

NCJW Blue is a rich, deep, andwarm color that provides impactand suggests strength. NCJW Greenis a fresh and modern color thatcomplements NCJW Blue. Greenalso represents “go” and symbolizespower and growth.

When planning to print materials,be sure to specify Pantone ink colorsahead of time with your printer/vendor. These colors are readilyavailable, but, as with many inks,the printer may need to orderthem in advance.

NCJW Blue should be used for allone-color applications, except in laser-printed or photocopied materials,which appear in neutral colors, i.e.,black and white.

Basic Color Palette

12

TintsBoth of these colorscan be used as tints(screened percentagesof the full color) forbackground and high-lighted areas as longas muted and pasteleffects are avoided.Do not use tints forour name or logo.

Neutral ColorsPrimary Color PairUse NCJW Blue forour logo and NCJWGreen for our namewherever possible (seethe following page forexceptions).You canalso use NCJW Greenfor coloring in fieldsor highlighting headlinesor text.

*The colors shown onthese pages and throughoutthese guidelines are notintended to match thePantone color standards.Pantone® is a registeredtrademark of Pantone, Inc.

Background:WhiteLogo: NCJW BlueName: NCJW Green

Background: NCJW BlueLogo:WhiteName:White

Background: NCJW GreenLogo:WhiteName:White

Do not use any unauthorized colors as a solid background.Authorized background colors are NCJW Blue, NCJWGreen, black, and while.

Background:WhiteLogo: BlackName: Black

For laser printing andphotocopying.

Background: Light one-color imageLogo: NCJW BlueName: NCJW Blue

Background: Four-color imageLogo:WhiteName:White

As mentioned, our logo shouldappear in NCJW Blue and our namein NCJW Green whenever possible.However, you can display the logoand name in a single color — NCJWBlue, black, or white — on NCJW’sauthorized background colors or onimages, as shown below.

Always make sure that there isenough contrast with the backgroundand that our name and logo are clearand legible.

13

Background Colors

Background: BlackLogo:WhiteName:White


1414

The extended color palette includesseveral additional colors intendedfor use in promoting specific NCJWprograms, namely BenchMark,YadB’Yad, and StoP. For guidelines onutilizing these elements see page 18.


NCJW GreenPantone 376Process C53 M0 Y96 K0Websafe R122 G184 B0

More advanced projects, utilizing 4-color-process printing, offer excitingvisual possibilities — particularlyfor photography. However, even theseprojects must emphasize the basiccolor palette as much as possible.

Extended Color Palette


BenchMark GoldPantone 131Process C3 M36 Y100 K6Websafe R206 G142 B0


StoP RedPantone 187Process C5 M100 Y71 K22Websafe R167 G25 B48


Yad B’ Yad Light BluePantone 2718Process C68 M39 Y0 K0Websafe R90 G133 B215

15

suoegaruoClufrewoPetanoissapmoC

Avoid clip art.Instead, show subjectsin action.

Avoid trite metaphors.Instead, show womenworking together toconvey teamwork.

ImageryA picture truly can be wortha thousand words. So, when selectingimages, think about the messageyou are trying to communicate.

Use black-and-white or colorphotography that depicts womenof intelligence and power. Ourimages should show women takingaction, being compassionate, anddemonstrating courage.

Avoid beauty shots, posed portraits,and staged shots of large groupsas much as possible. Do not useclip art or images that representtrite metaphors.

Shoot from different perspectives orangles, preferably against interestingbackdrops, rather than blank walls.Try to prevent harsh shadows thatcan be caused by direct flash.

And use professional photographerswhenever you can.

For all photographs, be sure tosecure appropriate subject releasesand usage permissions, and, whenusing a photo, credit the imageappropriately.

Phot

o:

NewYork Office53 West 23rd Street, 6th FloorNewYork, NY 10010-4204 Tel 212 645 4048Fax 212 645 7466Email [email protected]

Washington Office1707 L Street, NW, Suite 950Washington, DC 20036-4206 Tel 202 296 2588Fax 202 331 7792Email [email protected]

Israel OfficeNCJW Research Institute forInnovation in Education, Room 267Hebrew University, Mt. ScopusJerusalem, Israel 91905 Tel 972 2 5882 208Fax 972 2 5183 264Email [email protected]

Web www.ncjw.org

Name of addresseeTitleName of companyStreet AddressCity, State Zip Code

Month XX, 20XX

Salutation:

Stationery items that follow a precise and attractive typing format complement the personand organization behind them.The format should work with and enhance the design of the letterhead.

This letter illustrates the left-aligned format for correspondence using 81/2” x 11” letterhead.Leave a 2” margin at the left side of the letter and a .75” margin at the right. Skip one line between the address information and the date, and two lines between the date and the salutation. Skip one line and start the text of the letter. Paragraphs are typed with a doublespace between them; do not indent.

Skip one line between the text and the complimentary close, and allow three line spaces for the signature. Initials should be three lines below the name and title. Skip one line beforetyping enclosure and copy information.

If necessary, it is possible to print copy text over the tagline.The second sheet will be blank.

Complimentary close,

Sender’s nameTitle

SN: XX

encl: XXXcc: XXX

16

Letterhead

The rotated W of our logo is aunique, action-oriented symbol andthe cornerstone of NCJW’s visualidentity. Related graphic elements canbe developed to make our materialseven more vibrant and distinctive.

For example, the letterheadbelow uses a thin, linear versionof the W pointing toward ourtagline to add emphasis and interest.

The back of the business cardbelow uses one point of the W tocreate an arrow and add powerto the design.

Business Card Front

Business Card Back

HANNAH G. SOLOMONFounder

National Council of Jewish Women53 West 23rd Street NewYork, NY 10010-4204Tel 212 645 4048 x000 or 212 645 0000 Fax 212 366 9135Email [email protected] Web www.ncjw.org

Graphic Elements:Arrows

17

Graphic Elements:AnglesOn the tribute card shown below,the 18º angle of the rotated Wis repeated as a graphic element.You can use this same 18º anglein other communications.

In the sample section bulletin pageshown below right, the W is usedas an end sign to indicate the endof the article. In addition to addingan interesting visual effect, this alsoreinforces the NCJW brand withour readers.

Tribute Card

Do not reverse the angleto create a downward slope.This sends a negative messageabout our organization.

Sample Section Bulletin Page

Angle 18º

3

ACTION-ORIENTED HEADLINE

Insert information about an NCJW community action pro-gram here. Insert information about an NCJW communityaction program here. Insert information about an NCJWcommunity action program here. Insert information aboutan NCJW community action program here. Insert informa-tion about an NCJW community action program here.

Insert information about an NCJW community action pro-gram here. Insert information about an NCJW communityaction program here. Insert information about an NCJWcommunity action program here.

COMMUNITY ACTIONACTION-ORIENTED HEADLINEInsert information about an NCJW community action pro-gram here. Insert information about an NCJW communityaction program here. Insert information about an NCJWcommunity action program here. Insert information aboutan NCJW community action program here. Insert informa-tion about an NCJW community action program here.

ACTION-ORIENTED HEADLINEInsert information about anNCJW community action pro-gram here. Insert informationabout an NCJW communityaction program here. Insert

information about an NCJW community action programhere. Insert information about an NCJW communityaction program here.

Insert information about an NCJW community action pro-gram here. Insert information about an NCJW communityaction program here.

ADVOCACY UPDATE

ACTION-ORIENTED HEADLINEInsert information about issue-based action happening in Washington, DC or your state here. Insert information aboutissue-based action happening in Washington, DC or your state here. Insert information about issue-based action happeningin Washington, DC or your state here. Insert information about issue-based action happening in Washington, DC or yourstate here. Insert information about issue-based action happening in Washington, DC or your state here. Insert informationabout issue-based action happening in Washington, DC or your state here.

MEMBER SPOTLIGHTFIRST AND LAST NAME Insertinformation about an NCJWmember and her important workhere. Insert information about anNCJW member and her impor-tant work here. Insert informa-tion about an NCJW memberand her important work here.

Insert information about an NCJW member and herimportant work here. Insert information about an NCJW

member and her important work here. Insert informationabout an NCJW member and her important work here.Insert information about an NCJW member and herimportant work here. Insert information about an NCJWmember and her important work here. Insert informationabout an NCJW member and her important work here.Insert information about an NCJW member and herimportant work here. Insert information about an NCJWmember and her important work here. Insert informationabout an NCJW member and her important work here.

member and herabout an NCJW

t informationork here.

W

WW

W

W

W

Phot

o:M

icha

elLi

chte

rman

Insert caption here.

Phot

o:Ve

raEt

zion

Insert caption here.

Phot

o:Ph

otoD

isc

18NCJW Program Identities

Unique program identities have been createdfor BenchMark, StoP, and Yad B’ Yad to illustratetheir distinct and important purposes. Atthe same time, these identities unite with theNCJW logo through color, typography, anddrawing style — reinforcing their connectionto NCJW at large.

19

BenchMark

1.75”

175 pixels

Minimum Lockup Sizefor Printed ApplicationsFor clarity and legibility,the BenchMark lockup mustbe of a certain size.

The minimum printed logolockup size is 1.75” (measuringfrom the left edge of theN in NCJW to the end ofthe gavel).

Minimum Lockup Size forOnscreen ApplicationsThe minimum onscreen logolockup size is 175 pixels(measuring from the left edgeof the N in NCJW to theend of the gavel).

Lockup AlignmentNever alter the relationshipof the logo to the name.The elements should bealigned exactly as shown.

1/2x

1/2x

1/2x

x

Clear Spacefor Logo LockupThis configuration shows theminimum clear space (1/2x)required, as determined bythe height of the logo (x).

The BenchMark logo lockupconsists of the program logo andname, which are locked together ina set relationship. Always use theauthorized digital or reproductionartwork provided by the NCJWmarketing and communicationsdepartment. Do not attempt to

redraw or retype the logo orname. And be sure to maintainthe minimum clear space aroundthe lockup.

The current BenchMark logolockup includes a service mark SM,as shown below.

When the trademark processis complete, a revised version of thelockup with a registered trademark ®

will be provided. The same guidelineswill apply when this change is made.

20

The color pair for the BenchMarkprogram consists of:

NCJW Blue — Pantone®* 2955(Navy) — used as the base color ofall program materials, and

BenchMark Gold — Pantone 131(Gold) — used as an accent toNCJW Blue.


NCJW Blue should be used forall one-color applications, exceptin laser-printed or photocopiedmaterials, which appear in neutralcolors, i.e., black and white.

BenchMark, cont’d

Black

White

Neutral ColorsPrimary Color PairUse Gold (PMS 131) forthe BenchMark logo andNCJW Blue for its namewhenever possible. (Seethe following page forexceptions.)


BenchMark GoldPantone 131Process C3 M36 Y100 K6Websafe R206 G142 B0

75%

50%

25%


75%

50%

25%

TintsBoth of these colorscan be used as tints(screened percentagesof the full color) forbackground and high-lighted areas as longas muted and pasteleffects are avoided.Do not use tints forthe program nameor logo.

BenchMark, cont’d

21






Background: Light one-color imageLogo: BenchMark GoldName: NCJW Blue


As mentioned, the BenchMarklogo should appear in BenchMarkGold and its name in NCJW Bluewhenever possible. However, youcan display the logo and name ina single color — NCJW Blue, black,or white — on NCJW’s authorizedbackground colors or on images, asshown below.

Always make sure that thereis enough contrast with thebackground, and that the lockupis clear and legible.

Do not use any unauthorized colors as a background.Authorized background colors are NCJW Blue, BenchMarkGold, black, and white.

Background: BenchMark GoldLogo:WhiteName:White

Background:WhiteLogo: BenchMark GoldName: NCJW Blue

22

StoP

1.25”

125 pixels

Minimum Lockup Sizefor Printed ApplicationsFor clarity and legibility,the StoP lockup mustbe of a certain size.

The minimum printed logolockup size is 1.25” (measuringfrom the left edge of theN in NCJW to the last ein Violence).

Minimum Lockup Size forOnscreen ApplicationsThe minimum onscreen logolockup size is 125 pixels(measuring from the left edgeof the N in NCJW to the laste in Violence).


1/2x

1/2x

1/2x

x


The StoP logo lockup consistsof the program logo and name,which are locked together ina set relationship. Always use theauthorized digital or reproductionartwork provided by the NCJWmarketing and communicationsdepartment. Do not attempt to


The current StoP logo lockupincludes a service mark SM,as shown below.

When the trademark process iscomplete, a revised version of thelockup with a registered trademark ®


23

StoP, cont’dThe color pair for the StoP programconsists of:


StoP Red — Pantone 187 (Red) —used as an accent to NCJW Blue.



Primary Color PairUse Red (PMS 187) forthe StoP logo andNCJW Blue for its namewhenever possible. (Seethe following page forexceptions.)

StoP RedPantone 187Process C5 M100 Y71 K22Websafe R167 G25 B48

75%

50%

25%


75%

50%

25%

Black

White

Neutral Colors


TintsBoth of these colorscan be used as tints(screened percentagesof the full color) forbackground and high-lighted areas as longas muted and pasteleffects are avoided.Do not use tints forthe program name orlogo.

24






Background: Light one-color imageLogo: StoP RedName: NCJW Blue


As mentioned, the StoP logo shouldappear in StoP Red and its namein NCJW Blue whenever possible.However, you can display the logoand name in a single color — NCJWBlue, black, or white — on NCJW’sauthorized background colors or onimages, as shown below.

Always make sure that there isenough contrast with the background,and that the program lockup is clearand legible.

Do not use any unauthorized colors as a background.Authorized background colors are NCJW Blue, StoP Red,black, and white.

Background: StoP RedLogo:WhiteName:White

StoP, cont’d

Background:WhiteLogo: StoP RedName: NCJW Blue

25

Yad B’ Yad

1.75”

175 pixels

Minimum Lockup Sizefor Printed ApplicationsFor clarity and legibility,the Yad B’Yad lockup mustbe of a certain size.

The minimum printed logolockup size is 1.75” (measuringfrom the left edge of theN in NCJW to the last ein Knowledge).

Minimum Lockup Size forOnscreen ApplicationsThe minimum onscreenlogo lockup size is 175 pixels(measuring from the leftedge of the N in NCJWto the last e in Knowledge).



1/2x

1/2x

1/2x

x

The Yad B’Yad logo lockup consistsof the program logo and name,which are locked together ina set relationship. Always use theauthorized digital or reproductionartwork provided by the NCJWmarketing and communicationsdepartment. Do not attempt to


The current Yad B’Yad logolockup includes a service mark SM,as shown below.

When the trademark process iscomplete, a revised version of thelockup with a registered trademark ®


26

Yad B’ Yad, cont’dThe color pair for the Yad B’Yadprogram consists of:


Yad B’Yad Light Blue — Pantone2718 (Light Blue) — used as anaccent to NCJW Blue.



Primary Color PairUse Light Blue (PMS2718) for the Yad B’Yadlogo and NCJW Bluefor its name wheneverpossible. (See the follow-ing page for exceptions.)

Yad B’ Yad Light BluePantone 2718Process C68 M39 Y0 K0Websafe R90 G133 B215

75%

50%

25%


75%

50%

25%

Black

White

Neutral Colors


TintsBoth of these colorscan be used as tints(screened percentagesof the full color) forbackground and high-lighted areas as longas muted and pasteleffects are avoided.Do not use tints forthe program name orlogo.

27






Background: Light one-color imageLogo:Yad B’Yad Light BlueName: NCJW Blue


Background:Yad B’Yad Light BlueLogo:WhiteName:White

As mentioned, the Yad B’Yad logoshould appear in Yad B’Yad LightBlue and its name in NCJW Bluewhenever possible. However, youcan display the logo and name ina single color — NCJW Blue, black,or white — on NCJW’s authorizedbackground colors or on images,as shown below.

Always make sure that there isenough contrast with the background,and that the program lockup is clearand legible.

Do not use any unauthorized colors as a background.Authorized background colors are NCJW Blue,Yad B’YadLight Blue, black, and white.

Yad B’ Yad, cont’d

Background:WhiteLogo:Yad B’Yad Light BlueName: NCJW Blue

Documents

Graphic Guidelines - National Council of Jewish Women · the left edge of the N in NCJW to the E in FUTURE). 2.25” 225 pixels MinimumTagline Lockup Size for PrintedApplications