GRAPHICS · GRAPHICS How to bring your event and your message to life. Let’s face it, a successful event is all about precision and attention to detail. It is precisely what makes

GRAPHICSHow to bring your event and your message to life.Let’s face it, a successful event is all about precision and attention to detail. It is precisely what makes an event memorable.

One of the details that will add to the memorability of your event is some-thing that is often underestimated: visual graphics. The following pages will give you ideas for enhancing your event with digitally printed graphics.

S O L U T I O N S F O R S U C C E S S F U L E V E N T S

Your Partners in Event Management and ProductionServing southern New England since 1989

www.eventresources.com

http://www.eventresources.com

GRAPHICSAs you lay out your event planning checklist, give some serious thought to how you will use visuals by answering these questions:

❶ How can signage support the achievement of your business and marketing goals? Is your organization’s identity carried across everything you use?

❷ Are there areas of your event space that you’d like hidden from view? Are there windows, stairways or unsightly walls that should be covered?

❸ Will your attendees need to be directed to specific areas within the space? Do you want to attract attention and lure them to certain areas?

❹ Do you need to recognize your sponsors? Do you have their logo and graphic usage guidelines?

❺ Are you looking for a way to make your space come alive…to establish an ambience that draws your attendees into its mood…to create an impressive décor?

❻ Do you have someone knowledgeable about the technical aspects of displaying signs and coordinating them with your lighting and staging?

If you think outside the box, you'll discover that custom graphics offer endless ways to increase the visual as well as the functional appeal of your event.

Questions to get you started:

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Branding is an effective marketing strategy. It’s also a way of communicating with your target audience in a memorable and exciting way. Use your logo often and effectively, repeat it on your stage backdrop, and place it on the lectern, welcome signs and entryways.

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Branding


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Remember that any room can be transformed. Take a look to see how large banners hid the bleachers’ stairs, helping to transform a gymnasium into a dining space. Think twice when you think that your space isn’t attractive enough to host your event.

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Before

After

Hide obstacles and disguise unsightly walls


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Inform and direct

Make it easy for your guests to find their way around, guide them to the areas where you want their attention, instruct them about issues or information you wish to share.


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Your sponsors are supporting you, but they also expect to be publicly acknowl-edged. Impress them with high impact graphics, displaying their names and logo prominently and accurately.

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Sponsor recognition


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Enhancing décor and the environment

Don’t be short changed by the limitation of your event space. Expand the possibilities by using large format digital printing to make your space come alive.

These were used to separate the meeting space into individual areas of inspiration.

This fun wall of logos was used as a festive room divider in a large space.


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GRAPHICSCustom digital printing can range from single color to full color photo-realistic. It is an ideal, cost-effective way to create a big visual impact. With a wide range of materials and hundreds of different uses, graphics are an excellent and affordable way to promote your event, your organization and your mission.

Here are some important tips to follow when thinking about your event graphics:

❶ Integration. Printed graphics are only effective if they’re displayed correctly and lit appropriately. Don’t just assume you can hang a banner anywhere.

❷ Consistency. Your messages, images, colors and materials should be consistent for an overall look.

❸ Size of space. Signs should fit into your layout smoothly, neither dominating the event layout nor become lost within the space

❹ Lighting. If they can’t see it, they can’t read it. Make sure that the lighting is adequate and without glare or reflection.

❺ Font and color. A sign’s wording and color should fit your organization’s image. And it must precisely represent other organizations that you’re acknowledging. There is a Pantone color system that describes color with universally understood color matches – make sure you get it right.

❻ Materials. Yes, graphics can be printed on vinyl and poster board…but they can also go on many other materials including walls, floors and windows. Consider the finish: matte or gloss? Think about reusing it. Fit the material to the space, the tone of the event and your future needs.

❼ Placement. Location. Location. Location. View your signs for various vantage points to evaluate their positions. Signs and banners need to be placed where people are most likely to see them, but be careful that they don’t distract people from your primary focal point. Place your graphics in locations where people are forced to stop, thereby increasing the likelihood of their impact.

Custom digital printing tips


The Event Resources Team who makes you feel like you’re on cloud nine.

GRAPHICS■ Creativity. We respond to your specific wants and

needs with customized solutions. No event is too small, no challenge too great.

■ Peace of Mind. We provide the comfort, lack of worry and a sense of security to your event experience. We anticipate your needs, sweat the small stuff and thread all the pieces together—so you don’t have to.

■ Personal Attention. Our staff personally man-ages each client relationship and directs the execution of all events. We become an extension of your team...partnering with you in every sense of the word.

■ Expertise. With decades of combined experience, something more than experience is at work. Call it pas-sion. Work ethic. Dedication to getting things right. Our talented team has what it takes to help you achieve your event goals.

■ Value. We deliver the highest possible standards whether your budget is large or small. We empathize with you during these challenging times and will work with you to pull off that event in a way that is affordable and successful.

■ Quality. We’re on-hand 24/7 throughout the dura-tion of a project to manage quality control and to ensure that your event is problem-free.

Event Resources offers comprehensive event management and production solutions that leave lasting impressions. We provide behind-the-scenes logistical and technical support for a wide variety of events.

Why Event Resources?

• Staging

• Lighting

• Video Services

• Sound

• Stage Management

• Tables & Chairs

• Tents

• Event Management

• Pipe and Drape

• Banners

• Temporary Power

• Lecterns

From initial creative development to every staging detail and beyond, our services include, but are not limited to:

To find out more about Event Resources or about how you can produce outstanding events, please call us at 860-528-1343 or email [email protected].

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Your Partners in Event Management and Production333 Park AvenueEast Hartford, CT 06108860.528.1343www.eventresources.com

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GRAPHICS · GRAPHICS How to bring your event and your message to life. Let’s face it, a successful event is all about precision and attention to detail. It is precisely what makes