Graphics - Event Resources, Inc.Visual graphics is one area that offers some of the most impactful aspects of an event. The following pages will give you ideas for enhancing your event

Let’s face it, a successful event is all about precision and attention to detail. It is what makes an event memorable.

Visual graphics is one area that offers some of the most impactful aspects of an event. The following pages will give you ideas for enhancing your event with digitally printed graphics.

860.528.1343www.eventresources.com

Graphics[ BRING YOUR EVENT AND MESSAGE TO LIFE ]

S O L U T I O N S F O R S U C C E S S F U L E V E N T S



As you lay out your event planning checklist give some serious thought to how you will use visuals:

• How can signage support the achievements of your busi-ness and marketing goals? Is your organization’s identity carried across everything?

• Are there areas of your event space that you’d like hidden from view? Are there windows, stairways or unsightly walls that should be covered?

• Will your attendees need to be directed to specific areas within the space? Do you want to attract attention and guide them to certain locations?

• Do you need to recognize your sponsors? Do you have their logo and graphic usage guidelines?

• Are you looking for a way to make your space come alive…to establish an ambience that draws your attendees into its mood…to create impressive décor?

• Do you have someone knowledgeable about the technical aspects of displaying signs and coordinating them with your lighting and staging?

If you think outside the box, you'll discover that custom graphics offer endless ways to increase the visual and functional appeal of your event.

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GraphicsQUESTIONS TO GET YOU STARTED



Branding is an effective marketing strategy. It’s a way of communicating with your target audience in a memorable and exciting way. Use your logo often and effec-tively, repeat it on your stage backdrop, and place it on the lectern, welcome signs and entryways.

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GraphicsBRANDING



Any room can be transformed. See how large banners hide the bleachers, transforming a gymnasium into a dining space. Think twice if at first your space doesn't appear attractive enough to host your event.

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Before

After

GraphicsHIDE OBSTACLES AND DISGUISE UNSIGHTLY WALLS



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Make it easy for your guests to find their way around. Use graphics to guide them to the particular areas, instruct them about issues or share information.

GraphicsINFORM AND DIRECT



Your sponsors are supporting you, but they also expect to be publicly acknowl-edged. Impress them with high impact graphics, displaying their names and logos prominently and accurately.

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GraphicsSPONSOR RECOGNITION



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Don’t be short changed by the limitations of your event space. Expand the possibilities by using large format digital printing to make your space come alive.

These were used to separate the meeting space into individual areas of inspiration.

This fun wall of logos was used as a festive room divider in a large space.

GraphicsENHANCING DÉCOR AND THE ENVIRONMENT



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Custom digital printing can range from single color to photo-realistic, full color. It is an ideal, cost-effective way to create a big visual impact. With a wide range of materials and hundreds of different uses, graphics are an excellent and affordable way to promote your event, organization, and mission.

Here are some important tips to follow when thinking about your event graphics:

Integration. Printed graphics are only effective if they’re displayed correctly and lit appropriately. Don’t assume you can hang a banner anywhere.

Consistency. Your messages, images, colors and materials should be consistent for a professional look.

Size of space. Signs should fit into your layout proportionately, neither dominating the event layout nor becoming lost within the space.

Lighting. If they can’t see it, they can’t read it. Make sure that the lighting is adequate and without glare or reflection.

Font and color. A sign’s wording and color should fit an organization’s image. There is a Pantone color system that describes color with universally understood color matches. Use this color matching system with your vendor to ensure correct colors are printed.

Materials. Yes, graphics can be printed on vinyl and poster board…but they can also go on many other materials including walls, floors and windows. Consider the finish: matte or gloss? Think about if you can reuse it for other events. Fit the material to the space, the tone of the event and your future needs.

Placement. Location. Location. Location. View your signs for various vantage points to evaluate their effectiveness. Signs and banners need to be placed where people are most likely to see them, but be careful that they don’t distract from your primary focal point. Place your graphics in locations where people are forced to stop, thereby increasing the likelihood of their impact.

GraphicsCUSTOM DIGITAL PRINTING TIPS



Worry Free Events GuaranteedGet some sleep the night before your event. After producing over 11,000 events, we’ve got everything covered. From initial creative development and planning, to every behind-the-scenes staging and sound detail, you will have peace of mind that your event will run smoothly and worry free.Each event has a dedicated account manager, 24/7 coverage, and an experienced team of staging, video and lighting professionals dedicated to your success.

For a free consultation about your next event, call us at 860-528-1343 or email [email protected]

333 Park Avenue, East Hartford, CT 06108860-528-1343 • Email: [email protected]

www.eventresources.com

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Graphics - Event Resources, Inc.Visual graphics is one area that offers some of the most impactful aspects of an event. The following pages will give you ideas for enhancing your event