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* GRAZE +

MAIIE THE GRAZEDISTINCTIVE AND

+ YCN Student Awotds 2071/12 *

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GGRAZEY

BRAND MORE

DES I RAB LE

In short, www.groze.com sends heolthy snocks by post, hence oun

rosaine@

hle storted @tn 2008 os o woy of offering offi,ce workers o tosty(ono@olternotivetothose3pmtemototiffi1ikecriSpsondbiscuits. Think of us os providing 'pleosuroble(heollD; we creotere o 1 rv to stv, e

" c it :. n6ec-i-pE u

" in g' @ .@r n g r ed i e n t s .

It's o win win situotion.

HOW GRAZE WORKS

Grozers choose thei-r fovourite food from our ronge of 100 nutrltioussnocks, we hondpick them o box ond pop it in the post, first closs,stroight to their doo.. Bom. a.tt".@ is os simple os thot.

BACKGROIJND

So port A of your chollengesurfoces con be chonged butit's put together) con't,

is to refrbsh our groze box. A1l" thethe structure (size, shope ond the woy

To reo11y get groze you need to try o box so, if you're not olreodyo grozer, go to groze.coMYcN ond use the code YCNFREE to try one freegroze box ond onother holf price.

We're seriously proud of our groze box but 3 yeors on we think i.tcould be even better. Thot's where you come in.

THE CREATIVE CHALLENGE

Port A:rn@istheembodinentofthegrozebrond;it,schorming,noturol, honest, ond premium, but we think it con work even horder ondbring more excitement to the food inside ond to the brond os o who1e.

Port B:

Irle like ourtfo-gtrit soys friendly ond hos chorm, but we'dbe more disti,nctive ond uni.que.

sltg@ n cr<gc1/v1rrt

love it to

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* GRAZE *

So, port B is to redesign our 1ogo. Moke groze stond out from thecrowd ond better communicote whot we ore oll obout.

Port C:

Port C is o bi.t different... We wont to see how these new elementswourd work in @tfixfiFbcompoign. we see it os o reolly

U.-----l -----:7interesting medium oncfwe're looking for o creotive solution thot willstond out from'junk moil' ond moke peopl,e leop onto tn" 16ifiE)tosign up.

TARGET AUDIENCE

Port A:Grozersoppreciotethesubt1enessof*n"@especi.o1}yinthe work environment whene personol moil moy be frowned upon. So omusicoL, neon, sequined box might not be the best solution.

The textured brown boord hos been o key port of the groze brondfrom the stort. We love the noturol rough texture ond the effectof printing on the surfoce. However, if you think you hove o bettersolution ond brilliont reosons to bock it up, go for it.

Wecoreto.tneGjustosmuchosu,ecoreforourgrozerS,so pleose beor this in mind.

Every groze box goes on o journey through the post so when lt orrivesit shouldn't look dirty or unoppeoling. We wont people to jump for joyond shout'huzzoh!' (ond other such exclomotions) when their box turnsup in thei-r post.

Use the box os o woy of highlighting the tostiness ond heol-thiness ofthe food contoi.ned; the box ond food should work together in delicioushormony.

Remember to o1low spoce fon the oddress ond postoge poid stomp.

oGisinc1udedineVerybox.Considerthisonotherconvos to work on.

Port B:The word groze often couses confusion - people spe1l it greys ondgroys. Could the logo help with this in ony woy?

Our togline 'noture delivered' ploys o key role in exploini-ng whot we

do, so we'd prefer it if this wos included in some woy.

* YCN Student Awords 2Ol1/12 *

,n@ zs-4s ond works in r"@but we

norel@ond femote ond of o11 oges, so-16-e coreful nq!-to exclude onyone. Also remember thot boxes get sent to p.opr.'/i-r*os well os proces

"f@CREATIVE CONSIDERATIONS

T -*rarrol dt'Ywht*'aJ

J a^ra^r;.,c51l<.x t

PrTd*\r<Y I@

oroze is o *od".'(tiioi orrrn

-

website but ol"l- our products ore sourced from noture. How con you

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portroy the two elements .tjlu'l ff#i^f^ Z I

The(ftG should be versotil-e; it oppeors on olmost everything we )produce.

Don't forget the .com (dot com).i2of3*

* GRAZE *

Port C:Visuolly there ore no limitotions. Be innovotive, explore moter.iols,experi-rent with loyout- Do everything you con to moke sure thotwhoever's doormot this londs on, it screoms'Reod me!' (though perhopsnot literolly, thot might be o bit scory).

In terms of content, you must moke sure you exploin whot groze is,whot groze does ond whot groze hos to offer. How you do this is up toyou.

DELIVEMBLES, ARTWORK ANO

ADDITIONAL INFORMATION

For guidonce on how to submit your work pleose odhere to the moindeli-verobles informotion in the Student Awords section of the YCN

website.

Any odditionol supporting informoti.on referenced.-i.n the brief con befound in the supporting project pock on the YCN website -www. ycnonli.ne. com

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* YCN Student Awords 2O!!/\2 *

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