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design boards documenting my personal responsibilites in the YCN collaborative brief
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W O R K I N G L U N C Hgraze
The following design boards are a finalised record of my personalcontribution to the YCN live brief in which I collaborated with SophieWilson.
OUGD203// Charlie Crosby// My responsiblities and contributing designs
ggW O R K I N G L U N C H
graze
W O R K I N G L U N C Hgraze
W O R K I N G L U N C Hgraze
W O R K I N G L U N C Hgraze
My first responsiblity was to design the logo. As we were tryingto tidy up the graze brand I decided not to deviate to much from the original design. The type choice was a joint decision and I workedon incorporating the icon designs into the logo
LOGO GRAZE VENDORS
During regular meetings and discussions with my collaborative partner Sophie we made lots of quick decisions and bounced ideas off one another. One of my own was the idea of the graze Vendor which we developed and refined and became a significant part of the promotional campaign ‘Working Lunch’.
I contirbuted to the design of the mock ups by applied the logo and icons to thevectored images.
DIGITAL PROPOSALS
W O R K I N G L U N C HgrazeHOME/ABOUT/ORDER
W O R K I N G L U N C HgrazeHOME/ABOUT/ORDER
W O R K I N G L U N C HgrazeHOME/ABOUT/ORDER
W O R K I N G L U N C Hgraze
HOME/ABOUT/ORDER
Whats in your box? graze NEWS DELIVERED
graze OFFERS graze CONNECTED
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grazeT H E
W O R K I N G L U N C Hgraze
HOME/ABOUT/ORDER
WELL BEING HEALTHY HEART
APPETITE ENERGY
W O R K I N G L U N C Hgraze
HOME/ABOUT/ORDER
BROWSE OURRANGE
FEED A FRIEND
CALENDAR
YOUR ACCOUNT
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For the promotional side of the brief we proposed as well as created severalonline deliverables. Above is the designs for the home page of the WorkingLunch wedsite and the Working Lunch App. I particularly enjoyed deisgning theIcons for this App and I found that throughout this brief I was designing more andmore proposed deliverables which was good for my personal practice.
GrazeWorking lunch
TweetsTweet to Graze
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DIRECT MAILOUT & TWITTER
This is a mock up of a direct mailout which was required as a deliverable in the YCN briefing.During the project we did very little printing so much of the work produced remained digital.
Top right is a mock up design for the graze ‘Working Lunch’ Twitter page.
WORKING LUNCH graze1 OFFICE TOWERLONDONUNITED KINGDOMW1CH 9AP
Graze WorkingLunch
@grazeworklunch
FOR MORE INFORMATION ABOUTGRAZE WORKING LUNCH
THE GRAZE WORKING LUNCH is a brand new promotional boxfrom Graze which provides a healthy, balanced meal for officeworkers and commutersthroughout the day.
The Working Lunch works byfour key values to create this balance:
- Appetite- Energy- Healthy heart- Wellbeing
THE GRAZE WORKING LUNCH is a brand new promotional boxfrom Graze which provides a healthy, balanced meal for officeworkers and commutersthroughout the day.
The Working Lunch works byfour key values to create this balance:
THE GRAZE WORKING LUNCH is a brand new promotional boxfrom Graze which provides a healthy, balanced meal for officeworkers and commutersthroughout the day.
The Working Lunch works byfour key values to create this balance:
W O R K I N G L U N C Hgraze
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA HONEYCOMB FLAPJACK
BOLLYWOOD BLENDTROPICAL DIAQUIRI
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA
HONEYCOMB FLAPJACK
BOLLYWOOD BLENDTROPICAL DIAQUIRI
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA
HONEYCOMB FLAPJACK
BOLLYWOOD BLENDTROPICAL DIAQUIRI
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA
HONEYCOMB FLAPJACK
BOLLYWOOD BLENDTROPICAL DIAQUIRI
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA HONEYCOMB FLAPJACK
BOLLYWOOD BLENDTROPICAL DIAQUIRI
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA
HONEYCOMB FLAPJACK
BOLLYWOOD BLENDTROPICAL DIAQUIRI
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA
HONEYCOMB FLAPJACK
BOLLYWOOD BLENDTROPICAL DIAQUIRI
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
grazen a t u r e d e l i v e r e d
CHERRY TOMATO, BASIL & PUGLIAN PESTO FOCACCIA
HONEYCOMB FLAPJACK
BOLLYWOOD BLENDTROPICAL DIAQUIRI
WELLL BEING HEALTHY HEART
APPETITE ENERGY
WELLL BEING HEALTHY HEART
APPETITE ENERGY
WELLL BEING HEALTHY HEART
APPETITE ENERGY
WELLL BEING HEALTHY HEART
APPETITE ENERGY
WORKINGLUNCH graze
n a t u r e d e l i v e r e d
1 OFFICE TOWERLONDONW1CH 9APUNITED KINGDOM
POSTAGE PAID GBTW 30519
W O R K I N G L U N C Hgrazegraze
n a t u r e d e l i v e r e d
Nutritional information can be found printed on inside lid
THE CONTENTS OF THIS BOX ARE NOTSUITABLE FOR PEOPLE WITH NUT ALLERGIESAND SOME FOODS MAY BE UNSUITABLE FORYOUNG CHILDREN, SO PLEASE TAKE CARE.
Made from sustainable forests, biodegradable, and
100% recyclable
Please reuse and recycle
PHOTOGRAPHY & EDITING
Although this wasn’t a strict responsiblity of mine I did the majority of the photographyfor the mock ups. I’ve never really put a lot of effort into doing mock ups before but thisreally got me practicing using the clone tool and editing photos to use.
