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Great ideas
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2014 Harvard Business School Publishing. Created for Harvard Business Review by BullsEye Resources www.bullseyeresources.com
The First MileA Launch Manual for Great Ideas
Scott AnthonyAUGUST 6, 2014
Sponsored by
2014 Harvard Business School Publishing. Created for Harvard Business Review by BullsEye Resources www.bullseyeresources.comwww.hbr.org
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What makes a great innovation isnt the idea but what is done with the idea. Many great
-tion and risk.
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Customers lie. -
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Scott AnthonyManaging Partner, Innosight; Author,The First Mile: A Launch Manual forGetting Great Ideas into the Market
Angelia Herrin (Moderator)Editor for Research andSpecial Projects, HarvardBusiness Review
The First Mile
2014 Harvard Business School Publishing. Created for Harvard Business Review by BullsEye Resources www.bullseyeresources.comwww.hbr.org
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The First Mile
You cant cash a spreadsheet.
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Be D.E.F.T.Document your plan.
homework and that you know what it is that you dont yet know.
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2014 Harvard Business School Publishing. Created for Harvard Business Review by BullsEye Resources www.bullseyeresources.comwww.hbr.org
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The First Mile
Figure 1Pages from this business plan provide a snapshothighlighting key points.
Evaluate it exhaustively.
Focus on key unknowns.
Figure 2The First Mile Certainty table provides aquick way to assess how much you reallyknow about the viability of your idea.
2014 Harvard Business School Publishing. Created for Harvard Business Review by BullsEye Resources www.bullseyeresources.comwww.hbr.org
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The First Mile
Test, learn, and adjust.
2. When Testing, Have H.O.P.E.
Hypothesis ObjectivesProjections
Execution
Figure 2This roadmap keeps you cognizant of risks as
2014 Harvard Business School Publishing. Created for Harvard Business Review by BullsEye Resources www.bullseyeresources.comwww.hbr.org
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The First Mile
Focus resources on the opportunities with the most promise.
-ing ideas.Dont reward risk-taking results; reward the right process.
Build parallel disciplines.
2014 Harvard Business School Publishing. Created for Harvard Business Review by BullsEye Resources www.bullseyeresources.comwww.hbr.org
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The First Mile
Scott AnthonyManaging Partner,Innosight
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-The First Mile:
A Launch Manual for Getting Great Ideasinto the Market
the eBook Building a Growth Factory and
HarvardBusiness Review The LittleBlack Book of Innovation
Harvard Business Review
SeeingWhats Next
The InnovatorsGuide to Growth The SilverLining
The Wall Street Journals -
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Angelia Herrin (Moderator)Editor for Research andSpecial Projects,
Harvard Business Review
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Harvard Business Review.
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Harvard BusinessReview
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