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Green B-to-B Media
For California Companies
Eric BezkoBusiness Development Officer
B-to-B Greening Opportunities
• Products for New Green Economy
• Low-Toxic, Low-Waste Operations
• Meet Compliance Regulations
• High-Productivity Facilities
• Eco-Friendly Corporate Campus
• Corporate Culture of Respect & Vitality
0 PEOPLE
PLACE
PROCESSM
ARKETABILIT
Y PROFITABILITY
COMPLIANCE
Integrated Marketing Platform • Media
• Website of quality green Articles & Sources• E-mail newsletters of Headlines & Sources• Print newsletters Digest Articles & Sources
• Outreach• Seminars with multiple speakers & product
demonstrations• Tours of green case studies in action• Custom events for sponsors
Green Media Marketing
INTERNETE-Mail NewsletterWeb Newsletter
Web Solution Artlcles
PRINTPostcardsNewsletterMailings
EVENTSSeminars
ToursCustom Events
LEADSAdvertisingOutreach
Revenue Model
Green Media Platform
• Sustaining Sponsorships• Wide sponsor visibility - Internet, print, events• Support SME vendors and clients
• Advertisers• Select Prospects interactive online ads• Targeted B2B niches with print newsletter ads
• Event Exhibitors & Speakers• Face-to-face contact with eager prospects• Demonstrate and show products• Give tours of your green applications
We deliver "Select Prospects"
• Cold Leads
• Warm Leads
• Warm Prospects
• Hot Prospects
• Customers
Results with California Green Solutions
Top Motivations for Greening
Solutions
• Cost-effective green briefings for staff• Contact with buyers of green solutions• Visibility for regional green companies• Regional prospects in California markets• Provide sourcing to meet compliance• Green your supply chain• Green California for business health, your
health, and your family
Sustaining Sponsorships
• Strengthen visibility among SMEs• Strengthen small business vendors
to meet government contract requirements
• Green your supply chain• Grow California's "new economy"• Strengthen regional business and
natural resources sustainability
Sustaining Sponsor Benefits• Recognition across "California Green
Solution"• Navigation Column Ad throughout Website• Recognition in E-mail Newsletter• Ad in Print Newsletter• Recognition at all Events
• Speaking slot at appropriate theme seminars• Tour of appropriate sponsor field sites
• Table for Six at select seminars
• Advisory Council membership
• Quarterly program updates
Sponsor Contribution
• 3 year Sustaining Sponsor commitment• Stabilize funding to create cost-effective
platform
• $5,000; $10,000; or $20,000 per quarter• Provides ROI through ongoing recognition,
advertising, & event roles.
• Internal promotion of newsletters and seminars to vendors, clients and employees• Visionary leadership supports green solutions
• Participation in Advisory Council• Provides valuable program input and direction.
BIZ DEV: Eric BezkoBusiness Development
949-644-4842
EDITORIAL: Carolyn AllenPresident/Publisher7742 Redlands Street #3041Playa del Rey, CA 90293310-827-2510
www.CaliforniaGreenSolutions.com
