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Eco-innovation is the set of operations, processes, products and innovative services, that help to reduce the environmental impacts and to optimize the use of resources. Therefore the ECO-INNOVATION is a key factor in the creation of the Green Economy.
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La Green EconomyNuovi mercati per nuove opportunità
Diffusione e informazione sulle buone pratiche in campo energetico
In collaborazione con
Sustainability Sustainable Development
Development that meets the needs of the present without compromising the ability of future generations to meet
their own needs.
In other words, the growth of today does not negatively affect the basis for growth tomorrow.
The three components of sustainable development are: social, economic and environmental.
Definitions
Green Economy
The Green Economy is a model of economic development that, in addition to the benefits obtained by a certain production system (such as the increase in the
Gross Domestic Product), also takes account of the environmental impact and potential damage created by
the whole transformation cycle.
Definitions
Eco-InnovationEco-innovation is the set of operations, processes,
products and innovative services, that help to reduce the environmental impacts and to optimize the use of
resources.
Therefore the ECO-INNOVATION is a key factor in the creation of the Green Economy.
Definitions
Photovoltaics: installations in Italy
2009 719 MW
2010 6.046 MW
2011 5.752 MW
2012 3.950 MW
2013 1.500s MW
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2005 2006 2007 2008 2009 2010 2011 2012 2013
Nuove installazioni impianti fotovoltaici in Italia
(Dati espressi in MW)
Connessioni annue
Installazioni annue
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New installation of PV plants in Italy
Ministerial Decree July 6, 2012: other renewable sources
2016: World Scenery
Italian predictions
The digital revolution
Italy Vs. Europe: the impact of energy on business
Il Sole 24 Ore 13/10/2012 pag 11
Energy costs Tax costsTax costs
THE WEIGHT OF ENERGY
The most expensive bill ever!
The Scenery
News: Electricity consumption in February - 8.1%
Terna confirms the difficulties
The collapse continues, confirming the crisis: after a decline in 2011 and a decrease of 2.8% in electricity consumption in
2012, the first part of 2013 is even worse.
After a January with a -2.4, in February, there was a further drop when the Italian demand for electricity, equivalent to 25.7 billion kilowatt-hours, in absolute terms has forfeited a mega-
decline trend of 8,1%.
News: Survey of CONSOB
QE, February 28, 2013
Renewable energy companies in the crosshairs of Consob.Strong growth prospects, but also great uncertainty, due to the credit crunch and to the dependence on legislation on which
we can not rely.
That's why there's an exposure to speculative risk for renewable energy companies, so much so that Consob has
decided to keep an eye on them.
New Competitiveness
Companies can face the crisis and compete at an
international level by combining:
INNOVATION
INTERNATIONALISATION
BEING GREEN-ORIENTED
GREEN ECONOMY Orientation
1. The Green Economy can be a way to deal with the economic recession and
start a development stage.
2. Development of eco-innovation. The Eco-innovation, necessary for the
development of Green Economy, promotes systems of production and
consumption based on the sustainable use of resources and reduction of the
negative impacts on the environment.
3. Development of eco-efficiency, recycling and renewability of materials.
4. Development of energy efficiency and energy saving.
5. Development of Renewable Energy Sources.
GREEN ECONOMY Orientation
1. Protection and enhancement of ecosystem services
The new economy is called Green Economy precisely because it relies on a high
ecological quality, protecting and valorising the services provided by ecosystems
(extraordinary historic, artistic and natural heritage)
2. Development of local, agricultural and ecological quality
3. Development of a sustainable system of transport
The Pillars of the Green Economy
RES
Hom
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GREEN ECONOMY
Energy efficiency of buildings:•Energy efficiency of buildings:•passive and low-energy buildings•wooden architecture and prefabricated elements•thermal and acoustic insulation•special components for insulation-heat treatments•Fixtures, glazing and thermo-insulating window frames•screenings•systems for natural lighting•materials, components and treatments for green building•green roofs•health technologies•tools, equipment and plant components•…
GREEN ECONOMYTechnological plants:•ventilation and heat recovery•heating and cooling (radiators floor and wall, thermostatic control, ...)•zoning and individual accounting of the heat•Boilers, heat pumps•district heating networks•climate control from geothermal sources•Lighting (LEDs, fiber optics, ...) and natural lighting•street lighting•home automation systems to save energy•high efficiency lifts
Water efficiency:•saving of drinking water (flow reducers, thermostatic mixers / jet regulators, ...)•recycling of rainwater and gray water (water softeners, filters, purifiers of drinking water, systems to recycle)•wastewater treatment (constructed wetlands, recycling plants / civil wastewater treatment and industrial electropumps)•…
Services:•Energy and diagnostic certifications•Consulting, energy and facility management•Projects•ESCO, certificate management, financial products•R & D, Software•Training and dissemination
New requirements of Companies
Font
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GREEN ECONOMY
Wind energy:•Systems and technologies (turbines, towers, ...)•wind farms•Mini and micro wind•…
Solar and photovoltaic energy:•thermal solar energy•photovoltaics•Systems and technologies (panels, inverters, mirrors, connectors, ...)•Integrated plants / roof•PV lighting•….
Electricity:•Electric vehicles and cars•Batteries and energy storage systems•Systems and technologies•Distribution•…..
Other renewable energy sources:lHydro and mini-hydrolcogenerationlbiogaslBiomass and BiofuelslGeothermallhydrogenlHeat pumps•…
Services:•Energy certification and diagnostics•Counseling,•Project•Finance and taxation•Training and dissemination•…
New requirements of Companies
Font
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nova
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GREEN ECONOMY
Connectivity:•technological networks•telecommunication systems•Remote assistance•Communications equipment•Sensors, video surveillance and video presence•Software and applications•...
Environmental Sustainability:•Renewable energy•Energy saving and energy efficiency•Recycling, recovery and disposal
Transports:•Environmentally friendly means of transport•infomobility•Intelligent Technical Systems•Traffic optimization•Lighting systems
Quality of life:•Urban planning and territorial marketing•urban Planning•Street furniture•public Safety•Systems and tools for tourism•Systems of remote assitance•…
Services:•Research•System design •Project funding•Partnership PPP•PA Support Systems•Social Media / Open govnmt….
New requirements of Companies
Font
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GREEN ECONOMY
Economic background: the needs of the offer
Businesses today have only one goal:
sell betterand sell more!
New consumer needs 1/2
The citizens choose new lifestyles with a "Green Revolution"
¢Desire for visibility (Boom of the social network)¢Limited economic resources¢Great attention to nutrition and well-being¢Large increase in environmental awareness¢Willingness to choose innovative new models¢Health, diet, physical and mental wellbeing¢Ageing
New consumer needs 2/2
The citizens choose new lifestyles with a "Green Revolution":
• Tools to save time and money
• Connectivity
• Green and BioEconomy
• High quality at low prices
• Service customization
• Membership of projects and groups
The value of products / services in the Green Economy
The PERCEIVED VALUE BY CONSUMERS
Green Economy means not only making necessary interventions but especially to communicate the interventions
Pv = Actual value X Reported value
The value of products / services in the Green Economy
The PERCEIVED VALUE BY CONSUMERS
In this market, characterized by excessive supply of products and services and lack of demand, how can the consumer choose my Company? My
product and my service?
Needs of the Green Consumer
Energy
Aggregation
Renewable EnergySustainability
Network
The personal branding
The company must develop its own PERSONAL BRANDING
• In this market it is essential to identify your Company as a point of
reference for consumers.
• Green Economy is an important way to communicate the personal
branding.
• When the consumer has to buy something, he will choose the Company
which have earned his trust.
• Reputation, credibility and respect are key elements.
The personal branding
How to develop your PERSONAL BRANDING
1) Identifiability2) Sharing3) Coherence4) Reputation5) Transparency6) Honesty7) Mission
8) Integrity9) Reliability
10) Personality11) Communication12) Passion13) Involvement14) Availability
…and the Companies?
Companies must develop:
• models,
• projects,
• products,
• services,
to accompany the consumer - business or family - in its way towards the
new economy (Green) encouraging the development in protection and
respect for the environment!
Born in 2002, the Clean Energy Consortium has been one of first projects of private aggregation of renewable sources producers and consumers.It is a consortium that in the course of 10 years has seen more than 1,000 member Companies.
GREEN STORIES | The Clean Energy Consortium
The "Green Pricing" is a kind of electricity sale for which the consumer agrees to pay a Surplus on every kilowatt-hour consumed. The electricity company will invest the proceeds in construction of renewable energy systems.In Europe there are many examples of "green pricing". The most active countries in this area are the Netherlands, Germany, Sweden, Switzerland and Great Britain. In the Netherlands, 20% of consumers buy clean energy.
Quale Energia - n.1/2003
Marketing activity
Magazine "Multiutility News» dispatched in 15,000 copies to potential target customers of environmental messages: first, the hoteliers of Veneto
and the Adriatic coast.
Meetings with trade associations of hoteliers to sensitize them to the issues of renewable energy and to the possible "implications" thanks to this
choice.
Supply of "clean" electricity with eco-communication kit: clean energy consumer certificate, stickers, window stickers, gadgets
GREEN STORIES | The Clean Energy Consortium
GREEN STORIES | The Clean Energy Consortium
GREEN STORIES | The Clean Energy Consortium
Slide presentation AIA Riccione, luglio 2003
Date: July 2003Customer: REX HOTEL, RiccioneTarget customer: more foreign customers and Improvment of the foreign market positioningTarget: North European consumer sensitive to the environmentInstrument: membership of the consortium to supply clean energy and to communicate in a Green way.
GREEN STORIES | The Clean Energy Consortium
La Green EconomyNuovi mercati per nuove opportunità
Diffusione e informazione sulle buone pratiche in campo energetico
In collaborazione con
