Green Press Initiative Publisher Certification

Webinar Will Begin Shortly

Speakers

• Jim Milliot-Publishers Weekly

• Todd Pollak-Green Press Initiative

• Kara Davis-Lantern Books

• Tyson Miller-Green Press Initiative

Webinar Info

• Phone lines are muted

• Presentation can be made full screen

• Questions will be answered at the end. Please type them into the chat box

Outline• Why certification program for environmentally responsible publishers was

developed

• History and background

• Certification details and requirements

• How to apply for certification

• Why get certified?

• Hear from a certified publisher

• Q&A

Why was a certification program necessary?

• Market based reward for environmentally responsible publishers

• Standardized goals for publishers

• Credible way do differentiate environmental leaders

• Increase consumer understanding and awareness of publisher initiatives

History

• GPI initiated certification program as a project of the BIEC over 3 years ago

• Received comments and feedback from a wide range of industry stakeholders and environmental organizations

• GPI now runs certification program independently of BIEC but incorporated feedback from BIEC process

• GPI modified standard with guidance from an advisory council consisting of industry stakeholders

3 Tiers of Certification

• Certified

• Silver Certified

• Gold Certified

Endangered Forest Protections

For any tier of certification 95% of fiber must be • Recycled Fiber, or• Agricultural or alternative fiber*, or• Fiber in an FSC certified paper, or• Fiber that meets the FSC controlled wood standard

Publishers may be provisionally certified with 85% of fiber meeting these criteria in the first year

*Agricultural or alternative fiber will only count towards the endangered forest requirements if there is a lifecycle analysis suggesting that the lifecycle impacts are less than those of a similar paper grade produced from virgin tree fiber

Options and Benchmarks

• There are four ways to achieve each tier of certification

• For each option there are minimum requirements for:• Recycled Fiber• FSC Certified Fiber• Elective Benchmark Points

• Endangered forest requirements must be met for all tiers and all options

Requirements for Certified Tier

Recycled Benchmark FSC Benchmark Elective

Benchmark Points

Option 1 30% of fiber (25% pcr) 20% of paper 1 point

Option 250% of fiber

(45% pcr) No minimum requirement 1 point

Option 325% of fiber

(20% pcr) 15% of paper 3 points

Option 420% of fiber

(15% pcr) 10% of paper 5 points

Requirements for Silver Certified Tier

Recycled Benchmark FSC Benchmark Elective

Benchmark Points

Option 1 40% of fiber (35% pcr) 25% of paper 1 point

Option 260% of fiber

(55% pcr) No minimum requirement 1 point

Option 335% of fiber

(30% pcr) 20% of paper 3 points

Option 430% of fiber

(25% pcr) 15% of paper 5 points

Requirements for Gold Certified Tier

Recycled Benchmark FSC Benchmark Elective

Benchmark Points

Option 1 50% of fiber (45% pcr) 30% of paper 1 point

Option 270% of fiber

(65% pcr) No minimum requirement 1 point

Option 345% of fiber

(40% pcr) 25% of paper 3 points

Option 440% of fiber

(35% pcr) 20% of paper 5 points

Elective Benchmarks

• Elective benchmarks are awarded for a variety of environmental achievements:Additional Recycled FiberLow returns rateEnergy efficiency and GHG reductionsMany more options

Review of Requirements

To become certified your company must:• Meet the endangered forest requirement

• Meet the recycled benchmark for the tier and option you select

• Meet the FSC benchmark for the tier and option you select (if applicable)

• Obtain the required number of elective benchmark points for the tier and option you select

How to Apply

• Download supplier spreadsheet and send to all paper suppliers (company you purchased paper from)

• Determine which tier of certification you qualify for

• Complete online application and upload supplier spreadsheets and supporting documentation (you can upload documents from within the application)

Scope of Data

• Include data for books printed in the Previous Calendar Year (Jan. 1 – Dec. 31)

• If no books were printed in the previous calendar year use last calendar year in which your company printed books.

• Must recertify annually to continue using “certified environmentally responsible publisher” seal

Certification Application

• Supplier Spreadsheet and application are available at

http://www.greenpressinitiative.org/certification

Application Fees

Annual Revenues Application Fee

$1 Million or less or nonprofit $250

$10 Million or less $400

$100 Million or less $600

$1 Billion or less $1,000

Over $1 Billion $1,500

Why Reduce Impacts?• Risk avoidance

• Attract and keep the best talent

• Improved employee moral

• Requires long term strategic planning (both internally and with supply chain)

• Increases value of product

• Policy can be used as a tool in negotiating with suppliers

• Minimizing waste saves money

• Prepare for changing regulatory/political environment

Why Become Certified?• Let consumers, authors and others know you are a leader in

environmental stewardship

• Include “certified environmentally responsible publisher” seal on books, websites, catalogues and other promotional materials

• Books by certified publishers highlighted by retailers

• List of certified publishers referenced on GPI website, press releases and promotional materials

• Identify areas of improvement

• Promote continued industry wide progress

Kara Davis, Lantern Bookskara@lanternbooks.com