MKT 324: E-Marketing Plan

Group Assignment

COLLEGE NAME: INTI COLLEGE

PROGRAMME: BBDUH

COURSE: MKT 324 – E-MARKETING

NAME OF STUDENTS: NGU HOE FEI (890714-13-5570)

: CHAN NGIIK MEI (890825-13-5338)

: FENG WEN JIE (G 38001340)

: NI CHENG (G 35088071)

LECTURER: MR VOON BOO KHOON

ASSIGNMENT TITLE: DEVELOP AN E-MARKETING PLAN FOR THE NEW PRODUCT

SUBMISSION DATE: 19 OCTOBER 2012

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Table and Content

1) Cover Page …………………………………………………………. 1

2) Table and Context ………………………………………………..... 2

3) Chapter 1: Executive Summary ………………………………….. 3

4) Chapter 2: Seven –Step E-Marketing Plan ………………………. –

I. Situation Analysis …………………………………………… 4-5

II. E-Marketing Strategic Planning …………………………… 6-7

III. Objectives …………………………………………………… 8

IV. E-Marketing Strategies …………………………………….. 9-10

V. Implementation Plan ……………………………………….. 11

VI. Budget ……………………………………………………….. 12-16

VII. Evaluation …………………………………………………… 17-18

5) Chapter 3: Conclusion ……………………………………………... 19

6) Chapter 4: Appendix ……………………………………………….. 20-25

7) Chapter 5: Bibliography …………………………………………… 26-28

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CHAPTER 1: Executive Summary

Wonderland Collection.com (Wonderland Collection or “the company”) is website that special in

selling woman clothes and just set up in 7/7/2012 by four partners with holding degree qualification in

Business Administration. The company offers top & bottom clothes, dress, active wear, coat and

others. Our website did not have our own brand or design so we are selling others company brand

clothes but we offer the best quality, dynamic price and best service to the customers. Wonderland

Collection also operates through various international websites. The company primarily operates in

Asia. It is headquartered in Sarawak, Malaysia. Our sales and profit is increases each month even just

set up.

Our Website Logo or Brand

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CHAPTER 2: Seven – Step E-Marketing Plan

I. SWOT Analysis about Wonderland Collection

a. Strengths (Internal)

The strengths of our website (Wonderland Collection) are we provided 3D Changing Clothes features.

We provided new technology and new experience to the customers. We display our website like playing

game that provided entertainment and in the same time purchases products of our website that is woman

clothes fulfill the need of customer. The people that purchases clothe online will worry can they fit and

look in clothe. But our website can resolve the worry of the customers that our 3D features will have the

face of the customers after they upload the picture, so they can see how they looks in the clothe and

insert they body size will provided the suitable clothe size to customers. Resolving the worry of

customers the website gain more profit, understand customer behavior also mean keep good relationship

with customer and collect customer information in the same time (businessteacher.org.uk, 2003-2011).

b. Weakness (Internal)

The focus on technology is important for our website as the use of technology is needed for all aspects

of interface with the consumer. But these systems require constant and hardship maintenance to ensure

the customer receives the level of service the brand is expected to provide. Furthermore, anything relate

on technology is expensive will increases the cost and any errors happen when customer overview or

purchases products will lead to negative image of our website. Our website just starts a couple of months

still new, so our website don’t have strong brand image like Amazon.com that can attract much

customers and supplier to do business with our website. Since our website only sells woman clothes we

cannot provide much products choice to the customers and it would causes inconvenience feeling to the

customers. Any negative news would cause customers losing trust on our website and we need loyal

customers to grow our website (businessteacher.org.uk, 2003-2011).

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c. Opportunities (External)

The new experience of our website provided to the customers will give opportunity to develop new

trend. New trend can attract interest of strong business partners to invest in our website. Invest means

money and we can expand our products line not just selling woman clothes but man, children even baby

clothes. For a website to run fluently need good monitor to ensure customers receive service is being

expected to provide. Blog or membership system is common being used to monitor website but it is

powerful and cheaper way can being affordable. Blog used to collect customer comment, idea and most

important build up our website reputation. Membership system used to build up customer database,

maintain customer’s relationship, understand customer’s behavior and return benefit to customers like

discount or free gift. Through customer behavior we can create the need of customers instead on fulfill

the need of customers will increases the sales of our website (businessteacher.org.uk, 2003-2011).

d. Threats (External)

In Wonderland collection sales and related expenses generated from the site of the international

website's functional currency (local currency), including the euro, British Pounds, and Japanese Yen.

Wonderland Collection websites are exposed to foreign exchange rate fluctuations. Due to this our

website composite revenues might record significant gains or losses on the re-measurement of

intercompany balances. Attack by illegal practices is common and Wonderland Collection may face the

same threats. As our website brand may attack by unethical individuals or groups. For example e-mails

are sent to unsuspecting e-buyers pretending to come from Wonderland Collection. Logos and the

design of the pages look reliable. However they are designed so that you input private information that

the thieves can use to take passwords and identifications. There are others threats may faced by

Wonderland Collection like copyright lawsuit or too many competitor in same industry cannot compete

(businessteacher.org.uk, 2003-2011).

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II. E-Marketing Strategies

a. Segmentation

There are two type of segmentation that is product and market segmentation but we more focus on

market segmentation. Our website segment the market into Asia and western .Being focus on the Asia

market since we share the common culture, religion, language even the customer behavior would be

easier to fulfill the needs. From the months pass we manage to get order from Malaysia, Singapore,

Thailand, Indonesia and Vietnam. Western market will be difficult part especially to gain their trust. For

example the cases happen on Samsung Company that provide the same level technology, quality or

design of products even the best service still need to do a lot of work to gain the trust and create

awareness. Before Samsung gain the trust and awareness Samsung product technically invisible.

Western market is difficult to catch up since it always changes. The changes mean the customer

behavior, taste, trend, and others.

b. Targeting

Our website target customers will fall into age range 18-24, 25-34, 35-44 and 45-54. The reason we

target this group of women customers are based on the world famous social communication tools and

they are the generation familiar to the computer & internet world. Facebook is the famous

communication tools with over 500 million users; Facebook is now used by 1 in every 13 people on

earth, with over 250 million of them (over 50%) who log in every day. The average user still has about

130 friends, but that should expand in 2011 (digitalbuzzblog.com, 2011).

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c. Differentiation

The differentiation between our website and others website is we provide the entertainment, service and

product to the customers in the same time. The entertainment we provide to the customers is display our

website like playing game and we have the changing 3D features compare to others website. The

services we provide is the delivery product to the customers and after sales service. The special about

our after sales service is we replace the new clothes to the customers or refund the money if it was

quality problems. We use this strategy to gain trust from customers and will continue in future. The

products we sell are nothing special just selling others company brand clothes but we guarantee the

quality.

d. Positioning

The position of our products more to civilian customers since most of our potential customers fall in

the group of people. So, we sell or products on medium and dynamic price. But in future our website

tend to provide selling our products to everyone like the facebook provide service to everyone in the if

the customers is interest to involve. We guarantee the best quality clothes we sell to the customer and

we get our clothes for different suppliers like Alibaba.com (alibaba.com, 1990- 2012), Hankyung

Fashion (Korea supplier) (topsitesblog.com, 2011), miraclemall.net, World Famous Sales of Canada

Inc. (worldfms.com, 2012) and others supplier. For most of the website owner they not put much

concern on packages design and role material. But our website care about the environment since it

attract public concern and to show our care the delivery packages role material come from old

newspapers (plantostart.com, 2012).

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III. Objective (Wonderland Collection)

There are four objectives our website tends to reach within three years. The first objective is developing

our own design that will help to increases our website awareness like advertise on facebook or send

email. Designing clothes will need profession designer but we are lucky one of the partner are good in

design and develop new design would not be a problem it will just need more time to complete it. The

second is expand our product line that we would not just selling woman clothes but also sell man and

children clothes even the baby clothes. If we manage to expand the products line so we can provide

more choice to the customers. The more customers satisfy with our service and product we will retain

them as our loyal customers. The third is expand our market to Western country not just Asia country.

But there is a lot of things need to prepared since different country have different cultural will have

different affect we need to be careful. So, we need to study the customer behavior before take action but

if we can cover larger market, we can expand scale of our company. The last is build up our website

good imaged by involved in Corporate Social Responsibility (CSR) like sponsor clothes in charity

donation, contest and offer voluntary help in orphan or homes for the aged that bring profit to our

website and public. We put image into the mind of people that when they buy our products is help

people. All the objectives we intend to fulfill will lead to the profit.

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IV. E – Marketing Strategies

a. Product strategies

Our company’s product is Woman clothes. The easy and cheap way we choose is selling merchandise,

service and advertising on the website. We put all of our product information on the website and we give

24 hour online customer service to every customer to ask and receive satisfied answers. Advertising is

important way to canvass customer. We should put our product Advertisements to each famous and

popular website such as Facebook, send by e-mail (ehow.com, 1990-2012).

b. Price strategies

Price always is a big problem. We use dynamic price. A good price can make good selling. For different

customers or situations, we will give different price levels to make break even between company and

customers. For example, if new customers buy product in first time, we will give some discount. But for

old customers, we will give more discount and gifts. If in change seasons, we will low price to sell old

products or give old customers buy one free one activity.

c. Distribution strategies

Direct marketing is suitable for our company. It can save some costs of company. Customers make an

order for goods with us on the website. Then we send the product to their house by ourselves or use

express delivery to send product to far place. This is easy way between us and customers, less process

less mistakes will occur. There is no need to pay agent or more employees frees. If after receive

products, customers have any problem with clothes, we will easy to allow the customers return the

clothes or change new one. It saves times and costs (ehow.com, 1990-2012).

d. Marketing communication strategies

Integrated marketing communication (IMC) suits for our website. IMC is implemented by segmenting

these current and potential customers into groups with certain common awareness levels, developing

comprehensive databases on customers and prospects, predispositions, and developing messages and

media strategies that lead the communication tactics to meet marketing objectives. We should monitor

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with technology and pay more attention to high-value customers, because profitable customer

relationship is the key to make our website to survive (referenceforbusiness.com, 2012).

In this strategy, we should know and understand of target stakeholders, the brand, its competition, and

internal or external factors. And then our marketers select specific tools to complete our communication

objectives. After implementation, we measure execution effectiveness, make needed adjustments, and

evaluate the results. There are 5 tools in the IMC: advertising, sales promotions, marketing public

relations (MPR), direct marketing, and personal selling (referenceforbusiness.com, 2012).

e. Relationship management strategies

Customers are the faster way to propagate our products. A customer with an investment in software and

high satisfaction is brand loyal. They will not easily be enticed by competition. And they also will

expend an increasing amount of money on products or services and refer others. So, customer

relationship management is one of important strategy of our company. The tools we use to maintain the

relationship with customers are Facebook, Blog, Email, Twitter, Skype and others.

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V. Implementation Plan

a. Marketing mix

Our Website will follow 4ps (price, product, promotion and place) to sell clothes. We give normal price,

not too high or too low. We promise better quality and quantity of products which one we sale to

customers. The style of clothes which design by professional designer will be fashion and suit for this

season. The way we adopt that is selling on the website. For us, it is cheap, easy and convenient to build.

On promotion, we use advertising, personal selling and sales promotion. The good advertising can

attract more customers to know our product and buy it. According to different customers, we will give

different sale promotion such as if you buy more than 400 product, you will free to get VIP card

(netmba.com, 2002-2010)

b. Information-gather tactics

The ideal or information of customers is important to our website. Thus, we will make some

questionnaires to customers about which style of clothes, color they like. The survey or private customer

information can be done and give when customers joint our website membership. We will also collect

some good or unique ideals from customers and we can design the clothes that will satisfy customers’

requirement. We will research any feedback from customer which buy our products, and deal with

problem with the feedback. The company that has complete information about customers will have full

understood about the customers’ behavior. The membership, ideals and feedback are used to builds up

our website customers’ database. With the databases customers can overview or update their own past

and future purchases (suite101.com, 2011).

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VI. Budget

The following are cost needed to start up a website but the cost would be different based on their

choices. There are 5 main costs that we need to be aware of aside from any marketing, PR, legal, and all

that jazz. With all this we can expect price wise from a QUALITY web development firm.

Domain Name registration

The domain name uniquely identifies our network. Like a home or office address, so as our website. The

domain name is like our address in the World Wide Web (www.yourdomain.com). It must be registered

on the Internet is a valid and available. Different country will have different charge on the domain name

registration free but usually pay yearly like United State charge $30 per/year generally but Malaysia

charge based on the type of domain name and there are 32 type of domain name. Our website chooses

the .com as domain name (www. Wonderland Collection.com) would be charge RM 55 per year

(quora.com, 2011).

Branding / Logo

Branding is identification symbol, text, or mark, to distinguish it from its competitors in the product or

company. Under normal circumstances, the regulatory agency brands are registered (TM), and therefore

cannot by the other parties are free to use. For many products and companies, the brand is an important

part of the marketing. Our Website brand is design by our own partner, so in this part we save the cost

(quora.com, 2011).

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Hosting Costs

Web hosting is a method by which a person or company rents a server to store data used to display a

website, which is accessible through the Internet. Some type of server or similar machine on a website,

you can find and access online hosting, and a variety of companies offer a variety of different methods

for this hosting (quora.com, 2011). Choosing a reliable host is one of the best things we can do for your

startup, even if it costs we a little bit more in the beginning months. Our website chooses the Value

Host! 1 from webhosting.com.my that cost RM 330 per year from but there is others option too

(webhosting.com.my, 1998-2012).

Web Design & Development Costs

Web Design & Development are complex to a normal person, so there are a lot of shops, company and

website that help to develop the website for people in return charge for certain amount of money like the

webpagefx.com and this also were we get our website program with RM 18,000. Different shop,

company, website and country will have different charge on the website depend on the choice people

make. The following table will show the detail of our web design & development (quora.com, 2011).

Project Quote calculator for Website Design and Development

Further refers: http://www.quora.com/Startup-Finance/How-much-does-a-website-for-a-startup-cost

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Maintenance Retainer (Post Launch)

Maintenance Retainer are used for tweaks, new features, improving upon features, and much more. For

a website maintenance retainer is very important it help to resolve the error for website in time otherwise

it would cause losses and give bad experience to consumers. Our website get the maintenance retainer

form justsimple.com.my for monthly web site maintenance that cost RM500 and this cost will not over

even after the launch of website (justsimple.com.my, 1999-2012).

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Basic Budget Expenses Website

No Expenses of Website First Year Expenses Second Year Expenses

1. Domain Name Registration RM 55 Per Year RM 55 Per Year

2. Branding/ Logo _ _

3. Hosting Costs RM 330 Per Year RM 330 Per Year

4. Web Design & Development Cost RM 18,000 _

5. Maintenance Retainer RM 500 Per Month x 12 =

6000

RM 500 Per Month x 12 =

6000

Total Expenses RM 24,385 RM 6,385

Budget Revenue Website

Month Clothes First Year Sales Revenue Clothes Second Year Sales Revenue

1 80 RM1,100 300 RM 5,995

2 250 RM 5,500 450 RM 7,990

3 150 RM 3,215 500 RM 8,000

4 400 RM 7,413 650 RM 9000

5 459 RM 7,801 1000 RM 13,590

6 100 RM 1,400 800 RM 10,300

7 600 RM 8,514 1190 RM 14,800

8 650 RM 8,934 1100 RM12,330

9 300 RM 5,854 400 RM 7,590

10 200 RM 4,900 700 RM 10,109

11 400 RM 7,600 590 RM 7,999

12 700 RM 9,951 1800 RM 16,600

Total 4289 72,182 9680 RM124,303

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Summary of Budget Expenses and Revenue

Year Pure Revenue (Total Sales Revenue – Total Expenses)

First Year RM 72,182 – RM 24,385 = RM 47, 797

Second Year RM124,303 – RM 6,385 = RM 117,918

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VII. Evaluation Plan

When we review an e-marketing plan, we are keenly aware of the risk/return tradeoff so, the greater the

risk involved in the venture, the greater the return demanded. We are going to check the following 10

factors to make sure the level of workable of the e-marketing plan. The evaluation guide scores business

plan element on the scale from 1 to 10 being the best possible rating. Scores are subjective. The reader

determines a value based on his or her perception of the quality and content of the e-marketing plan

(prenhall.com, 1993).

Firstly, if the management has never owned nor operated their own business score (1). Even four of us

hold the qualification of degree in Business Administration we don’t have real experience on operated

website or company (prenhall.com, 1993).

Secondly, the owner also the manager of the website have experience in this business score(10). Four of

us indirectly involve in selling clothes online that come from family business, working experience,

studies and others (prenhall.com, 1993).

Thirdly, if the plan shows that the company has the ability to control the delivery and quality of the

product or service will score (10). But our website depend solely on outside contractors score (1)

(prenhall.com, 1993).

Fourthly, we have the resources we need in-house that needed for distribution score (10). Our website

got enough resource like capital, manpower, information and knowledge (prenhall.com, 1993).

Fifth, the plan only describes a potential market and customers only exits paper score (1). But our

website manage to sell 80 clothes in the first month of business and earn RM 1,100 so, score (10)

(prenhall.com, 1993).

Sixth, we know our market and have firm commitments from customers score (10). Our website

understand the market and promise to provide the best products or service to customers we score( 10).

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Seventh, our products are no better than my competitor's so, we score (1). Our website will face strong

competition from Amazon, ebay and others (prenhall.com, 1993).

Eighth, our website product or service are special and there is demand score (10). Our products may not

special but we provide the new experience to customers that we have 3D changing clothes features to

sell our product (prenhall.com, 1993).

Ninth, our plan contains realistic financial projections. The financial statement of our website indicate an

annual return of 50% and offer high rate of return in short period of time score (10) (prenhall.com,

1993).

Tenth, our e-marketing plan lay out a clear, well-conceived, workable strategy for getting the business

up and running score (10). After the evaluation our it seem that our website have high potentaill success

on the website and our website score (72) (prenhall.com, 1993).

Grading the E-Marketing Plan and there are six question each worth 10 points.

- 50-60 High Potential for success

- 40-50 Need work, bout loan is probable

- 30-40 Review deficiencies, workable

- Under 30 keep your day job

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CHAPTER 3: Conclusion

In this assignment we are going to assume we have the website to launch new products with the e-

marketing plan. The new products we decided to launch are woman clothes that going to sell online

through website. The website called Wonderland Collection and e-marketing plan consist 7 steps. The

seven steps are Situation Analysis, E-Marketing Strategic Planning, Objective, E-Marketing Strategies,

Implementation Plan, Budget and Evaluation. The 7 step is a guide line to do complete E-Marketing

Plan to successfully sell the products.

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CHAPTER 4: Appendix

Appendix 1

Amazon (www.amazon.com)

Strengths

Amazon describes themselves as the leading on-line retailer of media products which educate and

entertain.

Product diversification from books and CD/DVD markets has provided additional customers in other

product areas and indicates strategic movement to grow the business through new customer bases.

Functions such as the User Reviews are seen as a positive attribute to share information and feedback

which can help to stimulate sales.

The use of an on-line market place providing the facility for customers to sell unwanted items adds a

point of difference to competing retailers and succeeds in building strong customer bonds with younger

clients who will provide longevity in loyalty to the brand.

Weaknesses

The focus on technology is important for on-line facilities as the use of technology is needed for all

aspects of interface with the consumer. These systems require constant maintenance to ensure the

customer receives the level of service the brand is expected to provide.

Amazon are dependent on external delivery companies to carry out the delivery function of the interface

with the customer which can lead to uncontrollable service level problems and potential cost increases in

line with the wider transportation industry such as rising fuel and increased vehicle taxation. If these

costs are not absorbed they are passed back to the consumer both with potential negative effects.

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Opportunities

Amazon have the opportunity to develop specialist relationships with publishers to offer exclusive

editions and launch new authors as part of exclusive rights which will provide a point of difference

within the market place and generate stimulated growth through followers of specific artists.

Investment in fulfillment will provide an increases level of actual customer service meeting consumer

expectations. Consumer expectations are relied upon by Amazon.com to ensure repeat business and

longevity.

Through acknowledging the change in technology and buyer behavior Amazon have obtained

controlling share in LoveFilm.com, a new online service to film rental providing growth through new a

new area and diversification whilst using existing technology indicating low level costs.

A membership facility has been introduced to offer customers prime delivery slots during key seasonal

times and member benefits can lead to providing a differential within customer service expectations

around seasonal times which may lead to the growth in sales through this facility.

Threats

Growing on-line facilities from high street brands with provisionally better economies of scale suggest

Amazon may not be able to compete on like for like service and product price. Thus with no specific

differential to the competition there is the potential customer sales will migrate.

Increasing transportation costs will directly impact delivery charges to customers - as these costs are not

absorbed into the direct business but paid to a third party it is assumed these will be directly passed onto

the consumer which can have a negative impact to brand perception from the consumer viewpoint.

General economic conditions will drive retail prices down and customer expectations for promotional

deals will become a focus for all product areas - with smaller economies of scale overall within the

marketplace the buying power may not be sufficient to carry such offers.

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Appendix 2

Facebook Statistics, Stats & Facts For 2011

Facebook Statistics, Stats and Facts for 2011 are starting to roll out, and here is the first infographic to

wrap them all up thanks to Online Schools. With over 500 million users, Facebook is now used by 1 in

every 13 people on earth, with over 250 million of them (over 50%) who log in every day. The average

user still has about 130 friends, but that should expand in 2011.

48% of 18-34 year olds check Facebook when they wake up, with 28% doing so before even getting out

of bed. The 35+ demographic is growing rapidly, now with over 30% of the entire Facebook user base.

The core 18-24 year old segment is now growing the fastest at 74% year on year. Almost 72% of all US

internet users are on now Facebook, while 70% of the entire user base is located outside of the US.

Over 700 Billion minutes a month are spent on Facebook, 20 million applications are installed per day

and over 250 million people interact with Facebook from outside the official website on a monthly basis,

across 2 million websites. Over 200 million people access Facebook via their mobile phone. 48% of

young people said they now get their news through Facebook. Meanwhile, in just 20 minutes on

Facebook over 1 million links are shared, 2 million friend requests are accepted and almost 3 million

messages are sent.

.

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Appendix 3

Methods and Techniques for

Information GatheringGathering information can be an easy or long process. Here are some methods and techniques to help

ensure you get the right information you need.

Gathering information is important in all aspects of life, whether it be to get directions, get the latest

sports scores, Facebook updates, or checking your yahoo or Hotmail account for new information about

the sale of a home. With the Internet at our fingertips and accessible from almost anywhere, methods to

gathering data and information is just seconds away.

According to Effective Information Gathering Techniques, by Randall S. Person, "Clearly, asking

pertinent questions to gather relevant information is an important skill at the support center." You can't

get the answers you seek unless you start of by asking the right questions.

When it comes to computers and the IT field, there are six main stages of information gathering:

1. Identify the areas for which information is required

2. Create the necessary research questions

3. Determine the sources of data

4. Research to gather the raw data

5. Confirm that the data is correct

6. Process the data to derive meaningful information and then translate into goals and

requirements

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Information can be gathered from both internal and external users. Both provide primary sources of

information. Internal users provide information such as organizational goals, management meetings,

interviews, surveys, focus user groups, questionnaires, observation, job analysis and workshops.

External users provide requirement documents (e.g., set of specifications, request for proposal), indirect

contact (e.g., marketing, sales, user groups, intermediaries), and direct contact (e.g., interviews,

questions, observations).

Information gathering methods consist of ways to collect information, whether detailed or concise.

These methods can consist of open-ended questions or close-ended questions. Both have pros and cons

associated with them. Open ended questions are not well suited for self-administered questionnaires.

They are dependent on the respondent’s ability to articulate, are time consuming and are often difficult

to tabulate a response. Closed-ended questions constrain responses and are difficult to design.

In order to get more information that you seek, make sure to ask questions that permit responses to be

given with the desired level of information you seek. Avid using technical jargon and use natural and

familiar language because it influences people’s willingness to answer questions. Avoid bias or double-

barreled questions because they are emotionally charged and suggest approval or disapproval.

The following are techniques you can use for the information gathering process:

When you want to collect preliminary data or add value, do an interview, ask open-ended questions

or collect the data through analysis.

When you want to check derivatives or confirm conclusions, use a structured interview, observe, do

a phone interview or a focus group.

When you want to sample data from a large population, conduct questionnaires and surveys.

Just make sure that the data you collect will provide you with value to the type of data you were seeking

to collect before trying any of the methods or techniques in this article.

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CHAPTER 4: Bibliography (Reference)

alibaba.com, 1990-2012, Famous Clothing Wholesale [Online]

Available at: <http://www.alibaba.com/showroom/famous-clothing-wholesale.html> [25 October 2012]

businessteacher.org.uk, 2003-2011, Amazon SWOT Analysis [Online]

Available at: <http://www.businessteacher.org.uk/business-resources/swot-analysis-database/amazon-

swot-analysis/#ixzz2BzElfcxq> [Accessed 25 October 2012]

digitalbuzzblog.com, 2011, Facebook Statistics, Stats & Facts For 2011 [Online]

Available at: <http://www.digitalbuzzblog.com/facebook-statistics-stats-facts-2011/> [Accessed 27

October 2012]

ehow.com, 1990-2012, Product Distribution Strategy [Online]

Available at: <http://www.ehow.com/about_6588743_product-distribution-strategy.html> [Accessed 1

November 2012]

investorwords.com, 2012, Definition Brand [Online]

Available at: <http://www.investorwords.com/568/brand.html > [Accessed 31 October 2012]

justsimple.com.my, 1999-2012, Website Maintenance [Online]

Available at: <http://www.justsimple.com.my/web_design/site_maintenance.htm> [Accessed 31

October 2012]

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MKT 324: E-Marketing Plan

Group Assignment

netmba.com, 2002-2010, Marketing Mix [Online]

Available at: <http://www.netmba.com/marketing/mix/> [Accessed 26 October 2012]

plantostart.com, 2012, Product Positioning Strategy Example [Online]

Available at: <http://plantostart.com/product-positioning-strategy-example/> [Accessed 28 October

2012]

prenhall.com, 1993, Business Plan Evaluation Scale [Online]

Available at: <http://www.prenhall.com/scarbzim/html/plan.html> [Accessed 1 November 2012]

quora.com, 2011, Startup Finance: How much does a website for a startup cost? [Online]

Available at: <http://www.quora.com/Startup-Finance/How-much-does-a-website-for-a-startup-cost>

[Accessed 29 October 2012]

referenceforbusiness.com, 2012, Marketing Communication [Online]

Available at :< http://www.referenceforbusiness.com/management/Log-Mar/Marketing-

Communication.html> Accessed 31 October 2012]

Page 27

MKT 324: E-Marketing Plan

Group Assignment

suite101.com, 2011, Methods and Techniques for Information Gathering [Online]

Available at: <http://suite101.com/article/methods-and-techniques-for-information-gathering-a339231>

[Accessed 27 October 2012]

topsitesblog.com, 2011, Top 15 Most Popular Korea Fashion Website [Online]

Available at: <http://topsitesblog.com/korean-fashion-websites/> [Accessed 27 October 2012]

webhosting.com.my, 1998-2012, Web & E-mail Hosting [Online]

Available at: <http://www.webhosting.com.my/webnemailhosting.html> [Accessed 30 October 2012]

webpagefx.com, 2002-2012, how much should website cost? [Online]

Available at: <http://www.webpagefx.com/How-much-should-web-site-cost.html > [Accessed 30

October 2012]

worldfms.com, 2012, World Famous Sales of Canada [Online]

Available at: <http://www.worldfms.com/2012_3_Update/index.php> [Accessed 26 October 2012]

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