Customer Image

Design Philosophy

Plate Coral ReefMarket: Contemporary

Fall 2013

Sohee KimPortfolio Preparation & Presentation

Mondays at 12pm

Theme Page

Merchandizing Plan

My Customer:�e target customers are women who like to be chic and sophisticated. �e age range of thecustomers are 20s to early 40s. �ey like to go out formal places and they like to be comfortableat the same time. �ey look for feminine features on their clothings.

Size Range: 4 to 12Retail Price Range: $90 to $700

Key Competitors:-BCBG-Bebe

�eme and Market Trend:-�e fabrics which are used for the collection are in a good quality and soft. For fall season, the fabrics are medium weight and made of natural sources like wool and silk.-Base Fabrics: Soft hand twill(69% Pl Ceramica, 31% Viscose), Twill (100% Wool)-Colors: Grey, Dark Rose, Brown/ Prussian Blue, Cardinal, Scarlet

Layering Fabrics: -Light weight satin(100% silk)-Wooly Satin (80% Silk, 20% Polyester)

Fabric Selection:-�e base fabric is made up of ceramica that it has soft hand and warm. �e bottom fabric ismade up of natural source which is wool. Layering fabrics have good drape and shine.

Color Stories:-Color trends for 2013 are mainly focused, but for the layering fabrics, pastel colors are used for customers who like to mix and match with other collections.

Key Silhouettes:-Blouses: Drape, peterpan collar-Pant: Simple H-line pants, Minimal detail-Skirts: Wraped, High waisted-Jackets: Sophisticated construction, zippers pointed

Whole Sale Price:-Blouses: $95 to $180-Pants: $120 to $250-Skirts: $90 to $150-Jackets: $250 to $350

Bibliography:-WGSN

SH

Illustrations

Color Story

Grey Dark Rose

Cardinal

Light blue Light Grey

Brown

Scarlet

Orange Red

Light purple

Prussian Blue

Turquiose Baby Pink

Color Story 1 Color Story 2 Color Story 3

Twill 100% Wool

Soft hand twill 69% Pl Ceramica31% Viscose

Wooly Satin 80% Silk 20% Polyester

Light weight Satin 100% Silk

FabricBase Fabric

Layering Fabric

Trim

sequins

SH

Flat: Jackets

Style #PC001 Jacket with round rapel-band around raple and the hem

-Front zipper closure

Style #PC002 Drape Jacket with waistband-Classic Styleline-band at the hem

-Extended Waistband

Grey Dark Rose Brown

SH

Flat: Pants, Shorts

Style #PC003 Basic pants with �ared bottom-Fly front zipper closure

-Waistband

Style #PC005 Hem band shorts-belt plackets

-�y zipper front-Welt pockets at the back

Style #PC006 �igh length shorts-exaggerated front pocket-Styleline instead of darts

-Waistband-Fly front zipper

Style #PC004 Pants with back welt pockets-constructed at sides

-�y front zipper-waistband-�ared hem

Cardinal ScarletPrussian Blue

SH

Stlye #PC007 H-line skirt with stylelines-Back zipper closure-band at the bottom

Style #PC008 Wrap Skirt without waistband-hem band

-Darts at the back-Back zipper closure

Flat: Skirts Cardinal ScarletPrussian Blue

SH

Style #PC011 Drape hem with classic styleline-hidden button placket

-Round peterpan collars-seams at waistline

Style #PC009 Styleline ru�ed blouse-Classic styleline-Peterpan collars-Straight sleeve

Style #PC010 Ru�ed hem blouse-Double placket

-Waistband-Peterpan collar-Hidden buttons

Flat: Blouses Light blue Light Grey Orange Red

SH

Style #PC013 Asymetrical Dress with tulip sleeve-back zipper closure-drape at left side

Flat: Dresses Light purple Turquiose Baby Pink

SH

Style #PC012 Pleated dress with back zipper closure-back waist dart

-classic princessline-waistband