Growing Revenue viaValue Marketing and SellingDelivering value to every customer conversation™

There is a widening divide between your Prospects and the effectiveness of a traditional sales and marketing approach.

On one side we have one-size-fits-all white papers and Death by PowerPoint product pitches, while on the other, we have more empowered, skeptical and frugal buyers, who want to clearly understand the unique value you deliver.

Research clearly shows that vendors are not perceived as value-focused enough (only 1 in 10), and as a result, 60% of buyers indicate that they disengage due to this lack of value-focus by vendors.

The Value Gap has a serious impact on revenue, with SiriusDecisions indicating that the #1 issue preventing achievement of revenue goals is the “inability for vendors to clearly articulate the value of their solutions to prospects”.

Your Prospect wants help in making better decisions:

Ideas – Early, your Prospect needs advice on which challenges should be addressed. You can help “Quantify the Pain” – com-municating and calculating the cost of “Do Nothing”.

Exploration and Evaluation – Your Prospect is wondering - of all the priorities, why is this potential solution so important to address now? You must provide the value messaging, visual storytelling and financial justification to “Justify the Gain”.

Selection – Finally, it is essential to differentiate your solution. You must show it is the superior choice, with lower total costs (TCO), fewer risks and better value than the competition, to “Prove You are Not the Same”.

If you are like most, you have already invested in traditional one-size-fits-all white papers, “Death by PowerPoint” presentations, or spreadsheet-based ROI / TCO tools – but these are usually not personalized and interactive enough to effectively communicate and quantify your unique value.

Products!Features!

Price!

What’s thevalue for us?

Typical Sales and Marketing Your Prospects

Growing Revenue via Value Marketing and Selling

Alinean provides solutions to specifically help close the Value Gap, delivering the value storytelling, insights, justification and intelligence you need to deliver the value-focused conversations your Prospects require.

We start with Value Messaging services, to design, enrich and certify your value storytelling, design more provocative insights and provide financial justification models.

The Value Messaging content is then brought to life in customer-facing Value Marketing & Selling Tools used on your website and in sales engagements to improve your value conversations and financial justification.

To help make sales reps and channel partners more capable, competent and credible, Alinean provides Value Training and an active Coaching Community.

Schedule a DemoVisit alinean.com to learn more and schedule a demo

Explore Our Customer ShowcaseSee how others just like you have benefited from Alinean Value Messaging, Tools and Tranings.

Learn MoreVisit alinean.com to learn more about value marketing & selling best practices.

Alinean empowers B2B vendors to better connect, engage and sell to today’s economic-focused buyer via the development and delivery of value messaging, interactive sales / marketing tools and sales training. Alinean-powered value storytelling, financial justification and ROI / TCO creates more compelling value-focused conversations and proposals — generating more demand, challenging the “do-nothing” buyer into action, accelerating sales cycles, increasing deal size and improving competitive win rates.

Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, Dell, Intel, OfficeMax, IDC/IDG, AT&T, BMC Software, ADP and SolidWorks.

Quantify the Pain Justify the Gain Prove Not the Same

Value Messaging Value Marketing &Sales Tools

Value Training