Growing Your Personal Branding

7/28/2019 Growing Your Personal Branding

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GROWING

YOUR PERSONAL BRANDING

WITH CHARACTER

(6 PILLARS)


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PILLAR # 1

TRUSTWORTHINESS

Principle 1

Honesty and Integrity

The story of Infosys, India

[ide berbeda dan menentang arus]


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A LIE HAS SPEED,BUT TRUTH HAS

ENDURANCE

- Edgar J. Mohn


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Principle 2

Clarify Who You Are,

Codify Based on Your DNA

The story of My DNA Fragrance


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Aku adalah pribadiyang menyenangkan,

ramah dan sukamembantu


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Principle 3

Always Deliver Your

Personal Brand Promise,

Never Exaggerate

The Story of Avic Inc.

We Try Harder


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PROMISE ONLY WHATYOU CAN DELIVER.

THEN, DELIVER MORETHAN YOU PROMISE- Unknown


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PILLAR # 2


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Principle 4

Avoid Negative

ComparativeCampaign


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Principle 5

Implement Human-Centric

Branding Program

Concern terhadap minoritas


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Harvard Business Review (2004)

dalam artikel berjudul Diversity asStrategy, mengulas keberhasilan

IBM dalam menerapkan human-

centric program.

Hasilnya:

Jumlah eksekutif wanita tumbuh 370%

Eksekutif dari etnis minoritas tumbuh 233%


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Bhinneka Tunggal Ika..??


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Principle 6

Utilize Interactive

Media, Creative

Conversation


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IF YOU DO BUILT A GREAT

EXPERIENCE, CUSTOMERSTELL EACH OTHER ABOUT

THAT.WORD OF MOUTH IS VERY

POWERFUL

- Jeff Bezos, CEO Amazon.com


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RESPONSIBILITY

PILLAR # 3


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Principle 7

Keep Up with Your

Personal Brand Mission

Business should start from a good mission

- Peter Drucker


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Think Globally, Act Locally


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Based on DATA and FACTS,

then create STORY

Data + Fact = Rational

STORY = Emotion

Story telling that moves people- Robert McKee


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Principle 8

Always Improve and

Protect Your PersonalBrand Equity


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Principle 9

Be a Preferred Personal

Brand, Value Customer

Advocacy

Suara pelanggan lebih dahsyat dari

iklan


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LOYAL CUSTOMERS,

THEY DONT JUST COME BACK,

THEY DONT SIMPLY

RECOMMEND YOU,

THEY INSIST THAT TEIRFRIENDS DO BUSINESS WITH

YOU

- Chip Bell, Founder Chip Bell Group


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FAIRNESS

PILLAR # 4


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Principle 10

Allow Customer to Collaboratewith Your Personal Brand

Android Vs Ios


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Principle 11

Make Your Personal Brand

Always Available in Good and

Bad Times


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Principle 12

Always Maintain PositiveBrand Personality Whenever

You Are


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PILLAR # 5


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Principle 13

Positive in Your Campaign, Spread

the Good News

There is a spiritual aspect to our lives when

we give we receivewhen business does

something good for somebody, then somebodyfeels good about them!

- Ben Cohen, Ben & Jerrys


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Principle 14

Accommodate

Customers Anxiety andDesire in Your Personal

Brand Campaign


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Principle 15

Create Brand

Engagement,Secure

EmotionalAttachment


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PILLAR # 6


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Principle 16

Safeguard Your

Personal BrandReputation,

Comply withthe Law


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A Reputation for a thousandyears may depend upon the

conduct of a single moment

- Ernest Bramah


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Principle 17

Support

Community

Interest through

Social Branding

Program


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Principle 18

Engage Your Personal Brand

in Environment Program


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Who are you??

Documents

Growing Your Personal Branding