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Joan Cahill, Pfizer GS1 Ireland Healthcare User Group (HUG) Information Day FMD Implementation challenges for the manufacturers 28 th March 2017

GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

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Page 1: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Joan Cahill, Pfizer

GS1 Ireland Healthcare User Group (HUG)

Information Day

FMD Implementation challenges for the manufacturers

28th March 2017

Page 2: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

FMD Implementation Challenges –Industry Perspective

Joan Cahill

Director

Packaging & Delivery Systems

28 March 2017

Page 3: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Copyright @ Pfizer Inc. All rights reserved.

Introduction Pfizer History

Serialization Implementation – The Basics

Key Challenges

Serialization Best Practices & Lessons Learned

Key Takeaways

3

FMD Implementation ChallengesIndustry Perspective

Page 4: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Pfizer Serialization History

• Compliance – China, India, Korea, US (Turkey,

Argentina, Saudi Arabia)

• Active – China, Korea, Saudi Arabia, US, EU, Brazil

• Monitoring – 20+ mandates …. and counting

• 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active ongoing implementations

• Collaboration – Trade Associations, GS1, Rx-360, Regulators, etc.

2014 to present compliance

2001 – Serialization Initiatives Started Consumer

2005 – VTagE2E Pilot

2010 –Transitioned E2E Pilot

2013 – Global Enterprise Architecture

2014 – Global Program Transformation

Page 5: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Serialization Implementation

5

All data management

occurs within the PFE

Serialization Control

Tower (SCT) system

Pfizer / CMO

Plant Warehouse

Packaging Sites

(Pfizer sites, Contract

Manufacturers, etc)

Hospital /

Pharmacy

Wholesale

Distributor

Patient

Configuration of Pfizer and Contract

Manufacturers packaging lines based

on unique mandate requirements.

Communicating event data to

governments and/or trading

partners in support of compliance.

Packaging Line

Encoding of key data elements into

a GS1 2D Data Matrix barcode.

• GTIN

• Serial Number

• Expiry Date

• Lot Number

Capture of key events from Operations for

each Serial Number as it moves through

the Supply Chain.

Copyright @ Pfizer Inc. All rights reserved.

100+

~10,000 SKUs

349+

Page 6: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

6

Commission Delegated Regulation (EU) 2016/161In a Nutshell

• The DR’s official title states that it is “laying down detailed rules for the safety features appearing on the packaging of medicinal products for human use.”

• The DR therefore provides the legal basis for the key elements of the FMD (Directive 2011/62/EU), notably:

Serialization by manufacturer

+

Verification at point of dispense

Safety Features:

Unique Identifier (PC, Lot, Exp, SN)

+

Anti-Tamper Device (ATD)

System set up and governed by stakeholders under supervision of competent authorities

PC: 09876543210982

Lot: A1C2E3G4I5

Exp: 140531

SN: 12345AZRQF1234567890

Page 7: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

7

Page 8: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

FMD Implementation Strategy

8

Regulatory Impact• Product notification – e.g., central, MRP / DCP, national

• Product launches & transfers

Artwork Impact• Shared packs

• Batching of changes to artwork and notifications to

competent authorities

Source Location Enablement• Transition to line enablement – equipment installation, SKU configuration

• Individual member state requirements for coding

• Transition member states from non-serialized to serialized operations based on market readiness

• Align regulatory and artwork impacts with line enablement for SKU commercialization in line with the provisions of the Delegated Regulations

• Assess impact on logistics activities performed in the member state

• Enable member states via deployment plan, taking into consideration key drivers detailed below

Market Readiness• National System Readiness

• Data upload to systems

• Store in SCT & retrospective upload

• Logistics readiness

Page 9: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Copyright© Pfizer, Inc. - All Rights Reserved 9

Serialization Core Enablement TeamEU FMD Organizational Construct

Market Rep / MEBU

(Joan Cahill)

Market Rep / BT & Client Partner

(Pascal Aulagnet)

External Supply (Kurt Wieditz)

Supply Planning

(Susan Ostroski)

SNE

(Mark Wessel)

Logistics

(Patricia Mangas)

Project Manager

Artwork

Regulatory

BTQuality

Logistics

Planning

Leverage a regional and local concept – includes national level interactions and enablement of key functions, led by a Project Manager, Logistics/Planning (GSCPM), Regulatory and Artwork. Members from the Global Serialization PMO – led by Market

Coordinator Support Team – will join regularly occurring meetings as needed.

Team Lead (Required)

Note: Team structure is flexible to meet individual country needs i.e. Ad-hoc representation from Finance,

Commercial, Government Affairs, Legal etc. as needed.

Member State (NMVO/NMVS)

Serialization Core Enablement Team

Global Market Lead & MCS Team

PMO Workstreams In-Country Enablement TeamPMO Market Management

Serialization PMO

Market Key:

Required

Page 10: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

KEY CHALLENGES

Copyright @ Pfizer Inc. All rights reserved.

Page 11: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Project Complexity

11

Implementing Serialization is highly complex, and much more than

adding packaging line equipment.

• Standardization of a global technology solution for Serialization

data configuration and reporting

• Create interoperability with multiple types of site/line solutions

• Rationalize master data

• Leverage centralized project management capability to ensure

compliance to global standards

Site/Line Level Technology Extensive Master Data Global Technology Solution

Serialization

Master Data

Item

Location

Customer

Other

Partner

TA

KE

AW

AY

S

1

Copyright @ Pfizer Inc. All rights reserved.

Page 12: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Stakeholders

12

Serialization impacts a large number of internal and external stakeholders

throughout the supply chain.

• Campaign for broad organizational awareness of impacts of

Serialization

• Leverage a strong governance structure to gain support of senior

leaders cf. signing of contracts etc.

• Collaboration with trading partners and regulators is key to a

successful deploymentTA

KE

AW

AY

S

Pfizer / CMO

Plant Warehouse

Packaging Sites

(Pfizer, ES, PC1, etc)

Internal

Supply

Artwork/

Labeling

Commercial

Bus. Units

Quality

Operations

Business

Technology

Logistics

External

Relations

Regulatory

Affairs

External

Supply

Netw

ork

Lo

cati

on

s

Peo

ple

/Fu

ncti

on

s Gov

Affairs

2

Copyright @ Pfizer Inc. All rights reserved.

EM

VO

/NM

VO

• EU Hub On-

boarding

• NMVS On-

boarding

• National

Pilots

Page 13: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Operational Impact

13

Serialization comes at a large cost (financial and operational) to the

organization that must be minimized. Deviations from global standards

further increases cost and complexity and reduces efficiency.

• Align with business and investment plans (network optimization,

sourcing strategies, etc.)

• Create harmonized standards, modular builds and consistent timing

• Leverage global solution architecture to improve speed and flexibility

• Focus on sharing learnings and working for continuous improvement

TA

KE

AW

AY

S

3

• Operational Efficiency

impacts can be significant in

beginning phases, and

eventually return to normal

• Implementation costs can be

high, especially if utilizing a

non-standard solution

0 2 4 6 4 6 8 10 12 14 16 18 20 22 24 26 28 30 32 34 36 38 40 42 44 46 48 50 52

High Impact

Medium Impact

Low Impact

Ba

se

line, R

ela

tive

Pro

du

ctio

n O

utp

ut (%

)

Relative Duration (Weeks)

Line down/Set up

Recovery PhaseReturn to stable

Copyright @ Pfizer Inc. All rights reserved.

Page 14: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Journey to Business As Usual

14

Achieving initial compliance is the first of many steps towards

sustainably embedding serialization in BAU operations.

• Drive for broad awareness from the onset

• Leverage existing business processes, systems, and stakeholders

wherever possible

• Develop solutions with a mindset for future operationalization in the

business

• Embed and OptimizeTA

KE

AW

AY

S

4

Copyright @ Pfizer Inc. All rights reserved.

Page 15: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Serialization Best Practices

& Lessons Learned

Copyright @ Pfizer Inc. All rights reserved.

Serialization Implementation Timeline & Project Schedule

Understand and mitigate Project Risk

Adopt and advocate for Global Standards

Serialization Master Data

Key Takeaways

1

2

3

4

5

15

Page 16: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Typical Enablement Project Timeline

The average timeline for enabling a packaging line for Serialization is 18

months start to finish, and requires integrating with numerous other site

priorities.

M1 M2 M3 M4 M5 M6 M7 M8 M9 M10 M11 M12 M13 M14 M15 M16 M17 M18

*Notify

Project Planning

Procurement (RFP,URS)

Equipment Design, Test, Build

Install, Qualify, Test

*Go Live

Hypercare

Milestone TrackerMilestone Tracker

*Notify *Planning

Start

Planning

End

* Funding* *Design *Procurement *Build,

Test,

Qualify

Packaging Line Readiness

BA Modeling &Design

IT Design &Verification

Analyze, Config &Test

Cut Over

16Copyright @ Pfizer Inc. All rights reserved.

1

Page 17: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Timeline – deadline quickly approaching

17

2011

9 Feb 2019 Mandatory verification of all packages in scope

9 Feb 2016Publication of

Delegated Acts

July 2011Publication of FMD

36 Mon.

20192016

At EMVO level:• Connect approx 2500 manufacturers to the EU Hub• Establish National Systems for 32 countries • Connect many thousand Pharmacies and Wholesalers• Serialise all pharmaceutical packages in scope (10.5 bn)

2017 2018

• February 09, 2019 - 22 months Not Started ??? - Alternative Serialization Strategies

• Serialization Hubs (Internal/External)

• Pre-serialized Components

• Standalone Serialization Modules/Stations

1

Page 18: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

The Devil’s in the detail!

18

In-Market Team Awareness and

Kickoffmeetings

CP Products strategy

LDT

Pilot Strategy

& Process

Redressing serialized products

LDT

SKU Compliance

for ‘Low Hanging

Fruit”

Comms

Strategy

Assessment for LSP

reporting to SCT or to National

System only

EU On-boarding

Participation Contract

2

Page 19: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

EFPIA / M4EU FMD priorities*

19

EFPIA/M4EU Priority

• Need to progress setting up of NMVOs and selection of the IT provider (several countries are significantly lagging behind);

• Importance to manage Member States' expectations with respect to data access (to be in line with Article 39 of the Delegated Regulation) in order to monitor costs and complexity;

• Need to get clarity about the data elements to be included in the datamatrix code (coding requirements) at country level in order to enable companies to start the serialisation process;

• Importance for manufacturers to get the option to apply safety features to those products which do not have the obligation to bear safety features (non harmonisation of POMs/OTCs status at EU level);

• Need to address issues related to the mandatory notification of changes to the packaging due to the placing of the safety features (submission of variations to marketing authorisations in some cases with associated fees);

• Need to increase companies' awareness about importance of early on-boarding to European hub;

• Need to progress the implementation of the flat fee cost allocation model (importance of NMVOs to provide up-to-date data on systems costs);

• Importance to enable bulk decommissioning of products (e.g. vaccines) under well-defined specific circumstances (EMVO to elaborate proposals […] at 5 April 2017 FMD implementation workshop).

• Based on EFPIA EMC FMD backgrounder, 23/02/17

2

Page 20: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Copyright© Pfizer, Inc. - All Rights Reserved

What are Global Data Standards?

Copyright @ Pfizer Inc. All rights reserved.

3

Page 21: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Copyright© Pfizer, Inc. - All Rights Reserved

Why Global Data Standards?

Copyright @ Pfizer Inc. All rights reserved.

• Global Data Standards apply irrespective of the geography, economy

or regulatory issue being addressed

• Enable operational efficiency

• Replicable across multiple sites

• Simple and cost effective

• Ensure Interoperable product identification, capture and sharing of

data

• All supporting improved Patient Safety and helping the fight against

falsified medicines

3

Page 22: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Copyright© Pfizer, Inc. - All Rights Reserved

Master Data is the “DNA” for the Serialization Program

• It is the “Identity” of the Product and Company Data with necessary elements

• It is the “Bond” that ties all internal and external supply chain solutions together

22

What is Serialization Master Data

Serialization Program Key Components

• Business processes are the work flows to be executed

• Master Data is the definition / identity of what the business processes are to be acted on and how

Business Process Integration

• Many internal and external business systems need to be able to work interactively

• The master data serves as the bond that enables the different solutions to talk in a common language

Serialization

Master Data

Item

Location

Customer

Other

Partner

Pfizer Proprietary and Confidential - For Discussion Purposes Only - Not for Dissemination

4

Page 23: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Source: GS1 US

Landscape of Serialization Master Data

Focused on

Tactical Support

of Packaging Line

Implementations

Patient

Protection

Is the

Ultimate

Goal

Internal NetworkPackaging & Warehouses

External Network External Warehouses & Distribution

Products Location Operational

HC Providers

& PatientsSite Warehouse

& Distribution

23

4

Page 24: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Serialization Data Verification

➢ Background

– Some incidences of missing or incomplete serial number (SN) data in the Serialization Control Tower (SCT).

– This has led to batches reworked, delays in product shipments, and supply risks in some cases.

– There are many service tickets logged with SCT serial number data related issues.

➢ Approach− Develop a uniform process and standardize documentation across Internal and External sites to confirm accurate

serialization data in place at time of:

(a) batch release, (b) goods dispatched and (c) sale

− Develop an automated report to confirm and validate serial number data uploaded into the SCT is accurate and

complete and matches both physical goods and inventory records in SAP

− Incorporate Serialization Verification Form (SVF) at different time points as serialized product moves through the

supply chain (referred to as clean data hand offs) depending on different business processes

− The SVF is available to be incorporated into appropriate Batch Documentation or Logistics Records either by

inclusion or reference

− The Serialization Data Verification Process will be incorporated into applicable SOPs and related batch and

logistical documentation

− Investigate deviations and reconcile serial number data in SCT prior to batch release

− Impacts to contract language in commercial and quality agreements will need to be considered

24

5

Page 25: GS1 Ireland Healthcare User Group (HUG) Information Day · • Monitoring –20+ mandates …. and counting • 40+ live sites/CMOs (100+ lines), 15 logistics facilities and 50+ active

Copyright© Pfizer, Inc. - All Rights Reserved

Key Takeaways

25

• Start yesterday! Regulatory - Artwork – Line Enablement

• Do not underestimate complexity… especially coding schema and multi-market packs

• Build technical and operational knowledge – promote Blueprint

– Develop tools and toolkits to enhance competencies through your organization

• Keep your antennae up – don’t ignore changing signals from Markets, minimize proliferation of national requirements

• Communicate and Collaborate

– Proactive engagement with colleagues & stakeholders

• Consider all impacts to your organization

• Work to a Core Solution and Global Data Standards wherever possible