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The Guide to Fleet Management Russia will be released September 2014. It will be published in two separate language editions, English and Russian and sent to 1500 global fleet managers and 4000 local Russian fleet managers. This guidebook describing the particularities of the Russian fleet market is the third guide to be issued after the contributions on the Brazilian and the Turkish market, released earlier with tremendous appreciation of both target groups.
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RELEASED - OCTOBER 2013
8 I GLOBAL FLEET I MEDIA PACK I 2014 I DIGITAL PRINT EVENTS
Within the world’s 8th largest economy, the Russian fleet market has a lot of potential to grow.
The corporate fleet market already represented 4.3% of all vehicles (i.e. around 1.6 million units)
in the beginning of 2013, and it is growing fast: car dealers reported sales of over 150,000 units
in the first 7 months of 2013! Contributing to the growth potential is the share of employees
who are provided with a company car. As elsewhere in Eastern Europe, most clients of fleet
management and operational leasing companies are currently themselves multinational
companies. Nevertheless, the example set by these firms is inspiring the larger Russian
companies to follow suit. One example of a homegrown solution is VTB Leasing: owned by
Russia’s VTB Bank, this large lease company developed an operational lease product to be
rolled out in hundreds of Russian cities and will be aimed at SMEs - a strategy facilitated by the
bank’s presence throughout Russia. And, when it comes to operational leasing, the sector is
predicted to increase in popularity, with expedited growth at around 20% per annum until 2017!
Needless to say many opportunities will arise in the coming months – and years.
With this exclusive “Guide to Fleet Management Russia”, Global and Russian Fleet Executives
will discover all the basics they need to know about the fleet & automotive market and fleet
management solutions. Our ambition is to help multinationals in their quest to optimize and
harmonize fleet management.
Think global, act local. Our baseline to make sure that global decision makers talk about
the same products and services as their local counterparts. Besides the editorial contribution
on the country landscape, profile, background, political structure, economy and business
practices, this practical guide will lead the readers through the most revealing automotive
data and fleet statistics. The Russian fleet guide will so formulate answers on questions
such as: What about the bargaining power of Russian fleets, the automotive companies
controlling the Russian market share, the used-vehicle market and resale value? What do I
need to know about the particular Russian company car taxation and legislation? We will end
up endowing valuable trends and forecasts together with an exhaustive list of do’s and don’ts
that will help fleet managers in making the right choices when managing their fleet in Russia.
GLOBAL FLEET Guide to Fleet Management Russia Print guide Global version + Local version
> Title
Guide to Fleet Management RUSSIA
> Size
Portrait 17 cm x 22 cm
> Pages
+/- 68
> Language versions
1 Global Version in English
+ 1 Local version in Russian
> Circulation
Global version in English, 1,500 copies
to Global Fleet Managers in Europe
and in the US (average fleet size
10,532 source survey GFK)
+ Local version 4,000 copies to
Fleet Managers in Russia,
subsidiaries of multinationals
Both hard copies in English & Russian can be
ordered at 125 euro or 165 dollar through the e-shop
of www.globalfleet.com
Release date, (February 2014)
Digital guide Both digital versions
Will be downloadable on demand
through the e-shop of www.globalfleet.com
at the rate price 95 euro or 125 dollar.
RELEASED - OCTOBER 2013
9 I GLOBAL FLEET I MEDIA PACK I 2014 I DIGITAL PRINT EVENTS
Communication possibilities
Your presence in the Global & Local edition
Packages ADS + copies> 2 pages advertisement in the Global edition
+ 2 pages ad in the Russian edition
100 copies in English + 100 copies in Russian
Package Price: 12,000 euro
> 1 page advertisement in the Global edition
+ 1 page ad in the Russian edition
50 copies in English + 50 copies in Russian
Package Price: 7,500 euro
> Bookmark
+ 50 copies in English + 50 copies in Russian
Package Price: 11,250 euro
ADS à la carte> 1/1 PAGE AD 4,500 euro
> 2/1 PAGE AD 7,500 euro
> COVER 3 5,400 euro
> BOOKMARK 7,500 euro
Database specifics
For the distribution of the guides Nexus Communication selected addresses
of those industries having historically the biggest car fleets such as the
pharmaceutical, consulting, food, IT, banking and insurance sector or more
specific industries labelled with activities in:
GLOBAL FLEET Guide to Fleet Management Russia
• Food & kindred products manufactures
• Tobacco manufactures
• Chemicals & allied products
• Petroleum refining and related industries
• Electric & electronic machinery
• Measuring, analyse control, photo, medical, optical
• National postal service
• Communication
• Electric, gas and sanitary services
• Wholesale trade, nondurable goods
• Banking & Credit agencies
• Security & commodity brokers
• Insurance
• Business services
• Health services
• Engineering
• Public finance, taxation and monetary policy
• Oil & gas extraction
Within these companies responsibles in the following functions will be targeted:
Senior Management, Purchasing & Procurement, Human Resources /
Personnel, Finance & Accounting, Administration services
& Facilities.
Booking & Administration> Booking your advertising order
Contact: Sigrid Nauwelaerts
Global Fleet Key Account
Mobile: +32 473 665 175
> Placing your advertising order
Communicate invoicing details
(full address, VAT, contact and PO number)
> Details for bank transfers
Bank BNP Paribas Fortis
IBAN: BE18 0016 5980 2665
BIC: GEBABEBB
For payments by credit card: www.paypal.com
Technical specs & Delivery Artwork> AD requirements
Advertising material 2 separate versions
English + Russian to be delivered as
a ready to print file high res PDF (300 DPI)
> Sending your advertising material
office: +32 4 387 87 71
Size 1 page:
Size 2 pages:
Bookmark:
Portrait 17 cm x 22 cm
cutting edge 5 mm
Portrait 34 cm x 22 cm
cutting edge 5 mm
Portrait 10 cm x 16 cm
cutting edge 5 mm
artwork recto + versoTiming
Publication date September 2014 (TBC)
Deadline AD reservation August 2014
Deadline AD delivery August 2014
ADS à la carte
1/1 PAGE AD 4,500 euro
2/1 PAGE AD 7,500 euro
COVER 3 5,400 euro
BOOKMARK 7,500 euro
