Gwen Mktshare Presentation Near North Luxury 2

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@ properties


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Market Share Totals At Properties

BrokerMetrics 05/29/09Information not guaranteed. 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).

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All MLS:

Price:Residential: (Attached Single)

Bathrooms:Property Types:

AllDate: AllBroker All2 All01/01/2009 - 05/29/2009 SoldStatus: Construction Type:Type: Bedrooms:MLS:


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Market Share Totals At PropertiesTotal $ Volume

List # List $Market Avg

# Name Sell # Sell $

Prod

Total # Total $ Share %Agents

Price DOM Ofcs(Total)

ProdAgents

(Search)

Coldwell Banker Residential Br 911 268,880,675 13.82 1301 2,113290,660686 195,303,615 1,597 464,184,290 47766@properties 429 172,697,154 9.58 832 506385,312406 149,038,252 835 321,735,406 5341

Koenig & Strey GMAC Real Estat 273 104,556,489 6.17 1083 524396,294250 102,705,406 523 207,261,895 30285

Baird & Warner Residential Sal 334 95,524,876 6.02 1154 1,085285,764374 106,795,730 708 202,320,606 32447

Rubloff 131 53,686,325 3.05 965 143426,666109 48,713,540 240 102,399,865 593

Prudential Preferred Properties 120 44,332,945 2.65 1156 289376,706116 44,569,631 236 88,902,576 8139

Sudler 114 43,202,789 2.24 1067 153378,45785 32,110,238 199 75,313,027 8107

NONMEM - Not supplied by the 0 0 2.03 1488 0320,124213 68,186,385 213 68,186,385 12

Dream Town Realty 31 9,111,550 1.79 979 89304,535166 50,881,878 197 59,993,428 176

Equity Brokerage Services 52 30,650,633 1.41 2410 3601,37427 16,857,877 79 47,508,510 12

2,395 822,643,436Subtotals/Averages 48.76 339,301 112 4,9052,432 815,162,552 4,827 1,637,805,988

6,793 1,679,461,638MLS Totals/Averages 100.00 247,234 105 17,1766,793 1,679,461,638 13,586 3,358,923,276

138

1,829

2,258

6,970

2 of 2 05/29/09BrokerMetrics Information not guaranteed. 2009-2010 Terradatum and its suppliers and licensors (http://www.terradatum.com/metrics/licensors).


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MLS Areas:



AllDate: AllBroker All

8008

2 All01/01/2009 - 05/29/2009 SoldStatus: Construction Type:Type: Bedrooms:MLS:


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Market Share Totals At PropertiesTotal # Units

List # List $Market Avg

# Name Sell # Sell $

Prod

Total # Total $ Share %Agents

Price DOM Ofcs(Total)

ProdAgents

(Search)

@properties 71 42,774,725 12.01 891 506583,89252 29,044,042 123 71,818,767 574Koenig & Strey GMAC Real Estat 58 39,767,218 10.55 1132 204750,09850 41,243,389 108 81,010,607 569

Coldwell Banker Residential Br 51 29,389,337 9.18 1153 844585,32043 25,630,698 94 55,020,035 1363

Baird & Warner Residential Sal 47 26,405,200 8.40 914 509652,29839 29,692,391 86 56,097,591 1267

Rubloff 31 13,941,500 5.96 1105 141506,67330 16,965,553 61 30,907,053 440

Prudential Preferred Properties 17 8,016,000 3.81 1236 194433,80222 8,902,271 39 16,918,271 428

Sudler 21 10,597,401 3.71 1077 126456,96817 6,767,401 38 17,364,802 525

Dream Town Realty 4 1,624,500 3.42 1258 89411,69731 12,784,893 35 14,409,393 128

Belgravia Realty Group, LLC 24 21,661,952 2.34 459 2902,5810 0 24 21,661,952 11

Jameson Realty Group 13 8,094,583 2.15 9510 96524,9539 3,454,375 22 11,548,958 117

337 202,272,416Subtotals/Averages 61.53 598,028 103 2,711293 174,485,013 630 376,757,429

512 270,846,178MLS Totals/Averages 100.00 528,996 96 4,80451 2 27 0,846 ,1 78 1,02 4 5 41,6 92,35 6

51

246

412

669



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MLS Areas:



AllDate: AllBroker All

8008

2 All01/01/2009 - 05/29/2009 SoldStatus: Construction Type:Type: Bedrooms:MLS:


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Market Share Totals At PropertiesSold Price to Original Price (List Side)

Name (Search)# Avg PriceList # (List-Side) SP/OP %Original $

(List-Side) (Total)AgentsAgents

(Search)MLS IDsAgents

DOMSold $

Difference

Prod Prod % Prod

Ofcs

@properties 71 42,774,725 99.5 8321 782 506602,46143,000,324 574 432 14.6Dream Town Realty 4 1,624,500 92.4 10847 133 89406,1251,758,900 128 61 31.5

Koenig & Strey GMAC Real Estat 58 39,767,218 91.3 11157 363 204685,64243,549,899 569 135 33.8

Prudential Preferred Properties 17 8,016,000 90.8 14762 329 194471,5298,825,598 428 166 14.4

Baird & Warner Residential Sal 47 26,405,200 88.8 9271 760 509561,81329,728,598 1267 442 13.2

Rubloff 31 13,941,500 87.2 12979 220 141449,72615,996,395 440 101 28.4

Coldwell Banker Residential Br 51 29,389,337 85.9 13082 1,275 844576,26234,200,000 1363 781 7.5

Sudler 21 10,597,401 82.4 13194 281 126504,63812,863,700 525 101 19.8

NONMEM - Not supplied by the MLS 0 0 0 00 11 -1

300 172,515,881Subtotals/Averages 90.8 575,053 4,143110 2,613

512 270,846,178MLS Totals/Averages 92.4 528,996 8,23596 4,804

189,923,414

293,028,466

50

246

395

669

2,218

4,135

15.1

13.9



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our mission Give listings exposure to a large sphere of

international buyers and sellers

Increase the likelihood that international buyers willbe attracted to your firm

Deliver a marketing program that delivers tangibleresults at the best possible value

Associate & network with the finest, most reputableand powerful group of brokers


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Leading Real Estate Companies of the World

Largest network of independentlyowned real estate companies inthe world700 members / 5,500 offices145,000 associates worldwide

Representing over 35countries


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Most Market ShareUS + International

Source: Mintel International Website Survey 4.1.09

0

5

10

15

20

25

30

35

40

Market Share

Luxuryportfolio.com

Sothebysrealty.com

ColdwellBankerPreviews.com

Christiesgreatestates.com


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The Wealth Study

American Express Publishing


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Affluent Spend Most Time Online

Recent study show the top income tierspent nearly 6 more hours online/wk thanthose who earn $150K to $249,999.


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The Power of the Internet*59 %Compareprices

* Average across all 15 categories tested

56 %Compareproducts

37 %Buy

24 %Find Store

20 %Does not

play a role

VS.


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our web success

Viewers spend over 10 minutes viewing over 30properties during an average visit

We score in the top 10 on search engines

33% of our traffic comes from high net worth printpublications

All properties appear on the Wall Street Journalsite: www.realestatejournal.com


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Chicago LuxuryHomes For Sale

Page 1, Pos. 1


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Total Inventory (currently marketed) - $36 BillionAverage Property - $2,291,866

TrafficAverage Traffic/Month 102,000Total 1.2 Million Visits/year

LeadsInquiries to Brokers/Agents Q1 2008 vs Q1 2009 = +18%

EngagementIncreased engagement & amount of time on site (11:00)Less bounces

Excellent Google PlacementPlacing pg 1, position 1 for generic & long tail, across geographies

First Quarter 2009


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LuxuryPortfolio.com Currently Displays:205 Properties priced $10,000,000+802 Properties priced $5,000,000+

Greatest Overall Market Share US + International*:Luxuryportfolio.com 37.45%Sothebysrealty.com 27.75%ColdwellBankerPreviews.com 18.49%Christiesgreatestates.com 16.31%

The most US listings over $1M vs competition:Luxuryportfolio.com 12,368Sothebysrealty.com 8,034ColdwellBankerPreviews.com 6,089Christiesgreatestates.com 5,690

First Quarter 2009

Source: Mintel International Website Survey 4.1.09


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Our Global Reach

Current listings in 45 States, 24 Countries

Traffic to site averages 200+ Countries per month

Top countries visiting the site are:US, Canada, UK, Australia, Italy, Germany, Switzerland,France, Spain, New Zealand, Mexico, Brazil,Netherlands, S. Africa, Ireland, India and Brazil.

As a result of our international approach with multiplecurrencies (60+) and translations in 9 languages.


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traffic from 200+ countries monthly Argentina Australia Austria Bahrain Belgium Bermuda Brazil Bulgaria Canada Chile China Colombia

Costa Rica Croatia Cypress Czech Republic Denmark Denmark Dominican

Republic Egypt

Estonia Fiji Finland France German Greece Honduras Hong Kong Hungary India Indonesia Ireland Israel

Italy Japan Luxembourg Malaysia Mexico Netherlands New Zealand Norway

Pakistan Peru Poland Portugal Romania Russia Saudi Arabia Singapore Slovenia South Africa Spain Sweden

Switzerland Thailand Turkey United Arab

Emerites United

Kingdom

United States Yugoslavia


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In 2008 over 22,000 cities visited

LuxuryPortfolio.com


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Seller Reports & Luxe Analytics Create seller reports on web activity and either

print or e-mail to your clients via Luxe Xchange Luxe Analytics data includes exposures, views,

which language, currency, and country of origin


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Documents

Gwen Mktshare Presentation Near North Luxury 2