H H PLAY HARD H HAVE FUN H H - iloexchange.comH H PLAY HARD H HAVE FUN H H THE PROBLEM It has become “apparent that youth sports are in crisis,” said Lauren Hobart, chief marketing

H H PLAY HARD H HAVE FUN H H

NationalAcademyofAthletics.com

H Company OverviewH ProblemH Solution H Market Validation/SizeH ProductH Business ModelH Go To Market Strategy

THE PLAYBOOK



H 3 Year plan - Growth StrategyH Risk Mitigation MilestonesH Competitive AdvantageH Executive TeamH PressH TestimonialsH 3 Year plan - Forecast

The National Academy of Athletics provides high caliber youth sports & athletic programs and services to children, coaches and parents in partnership with:

H City Recreation Departments

H Youth Sports Leagues

H Non Profit Youth Sports Organizations

H Public & Private Schools

H Professional Sports Franchises

COMPANY OVERVIEW



THE PROBLEM


•  Demand'for'youth'sports'programs'are'increasing''

•  City'budgets'and'resources'are'shrinking''

'

Problem'We'Solve'

100%

90%

80%

70%

60%

50%

40%

In house City Recreation Programs

1970 1980 1990 2000 2010

Contracted Youth Sports

Youth Sports Particiaption

City Operated Programs

Data complied from CPRS

Ci#es lack the exper#se to start, develop and manage sports programs

With city reduced budgets, controlled max hours for part time city employees, the Affordable Care Act and general city budget cuts, there is a new environment where city recreational departments now lack the expertise and manpower to start, develop and maintain staff to manage youth sports programs. They are looking for help.

Youth Sports: Kids’ Athletics Are In Danger

2009 to 2011, $3.5 billion was cut from schools’ sports budgets.

27 percent of U.S. public high schools will not have any sports by the year 2020.

Demand for youth sports programs are increasing.

City budgets and resources are shrinking. They are in need of an alternative to continue offering sports programs.


THE PROBLEMIt has become “apparent that youth sports are in crisis,” said Lauren Hobart, chief marketing officer at athletic equipment retailer Dick’s Sporting Goods.

Childhood Obesity Remains an American epidemic. • More than 12 million U.S. children are obese — one out of every six children. • Obese children have an increased risk of developing a range of health problems, including high blood pressure and high cholesterol, which are both risk factors for heart disease. • Obesity can also cause sleep apnea, bone and joint problems, and chronic health conditions such as asthma and type 2 diabetes. • Obese children are at increased risk of being bullied and suffering from depres-sion, while a healthy diet and physical activity in childhood is associated with bet-ter mental health.• More than 200,000 youth under the age of 20 have type 2 diabetes, and many more are at risk for developing diabetes. • Obese children are also likely to grow up to be obese adults, at risk for all health problems associated with obesity.

Not enough coaches are being trained in general safety and injury prevention, sport instruction, concussion management, motivational techniques, CPR/First Aid, and physical conditioning. Also, the gap between male and female coaches continues to be large. The youth sports industry is missing opportunities to get more women involved. Source: Global Obesity Prevention Center (GOPC), Johns Hopkins University, www.globalobesity.org

SOLUTION


Through a strategic partnership with the National Academy of Athletics, many cities are able to offer quality sports programs to the youth in their community while maintaining or reducing their expenses and balancing their budgets.

We provide local expertise and resources through a single point of contact for City Officials to administer top quality youth sports programs while generating income for the city.

We offer a wide range of youth sports activities that are supervised and run by professionally trained officials and coaches.

A well developed network of athletes, coaches and officials provide a highly scalable foundation for expanding throughout the U.S. and beyond.

6 Years of continued growth and success has allowed us to streamline our training and operational process for adding new territories.

The National Academy of Athletics offers local focus but broad reach to provide the resources necessary to meet the booming demand for youth sports activities.

“Working with National Academy of Athletics has been a total collaboration from the start. They have been easy to work with,

professional & simply want to provide the best recreational sports experience for children possible. This partnership has

helped the City of Rocklin double the recreational sports programs that it can offer to its residents & their families.”

Chris Meyer | Recreation Coordinator

Over 175,000 kids have participated in the camps and clinics provided by the National Academy of Athletics founder, Aaron Locks.

SOLUTION


Providing Our Youth With Fundamentals, Fitness & Fun!• Fewer Overweight and Obese Youths: Number of additional youths dropping below 85 percent BMI percentile.• Direct Medical Costs Saved: By reducing youth’s BMI, they will be less likely to develop obesity-related health conditions in life (e.g., stroke, cancer, heart disease, and diabetes). Avoiding such con-ditions will save medical costs such as hospitalizations, medications, and doctors’ visits.• Productivity Losses Saved: Avoiding obesity-related conditions will make people more productive (e.g., fewer sick days and longer lives), which will provide savings for businesses and society.• Years of Life Saved: Avoiding obesity-related health conditions will also lengthen people’s lives.

All our Area Captains and Coaches areprofessionally trained and required topass tests for concussion protocol,sexual harassment, Mandated Reporter and first aid training.

Of our 11 Area Captains, 5 are women.

MARKET VALIDATION/SIZE


“Youth team sports have gotten so big... that no one knows quite how big it is.”

How many kids are actually playing on a team?

In a 2014 survey, ESPN Networks concluded that 21.47 Million kids played

O P P O R T U N I T Y K N O C K S

On average, 61% of all boys and

almost 53% of all girls between the ages of

6 - 12 have participated in a team sport.

H 44.9 Million Kids living in the U.S.

H 28.7 Million Kids in elementary or jr high school

H 21.5 Million Kids playing team sports

H 11 Million Kids attending camps

H 16.8 Million Kids attending after school programs

H 8.6 Million Kids playing in sports leagues

• Total Available Market

• Serviceable Available Market

• Serviceable Obtainable Market

TAM

SAM

SOM

ages 6 - 12

ages 6 - 12

ages 6 - 12

The available market is massive, the serviceable available market is ripe and the Serviceable Obtainable Market is growing.

The National Academy of Athletics is perfectly positioned to be the sports instruction provider of choice by players, coaches, parents, leagues and schools.

20 MILLION 25 MILLION

77% 33 MILLION

ATTEND CAMPS, CLINICS OR

RECEIVE PERSONAL According to CNBC, the numbers are growing. In 2016, upwards of 51 million kids are playing organized sports each year. Approximately 77% of these kids will attend a sports camp, clinic or receive personal instruction according to the University of Florida.

Youth sports is a $7 billion industry—and growing.

MARKET VALIDATION/SIZEMore than 11 million Americans, ages 6 to 16, will attend camp

this year, according to the

American Camp Association

May 2016

This USA TODAY study in 2017 shows that 60% of the kids who play sports, play outside of their school. While 52% of girls and 66% of boys play organized sports. These are key for the National Academy of Athletics, as those kids are more likely to attend camps & clinics. The study also shows that “dads” do 85% of the coaching and are in need of additional training.

60%

85%

66%


PRODUCT


H Year round, customizable youth sports programs

H Integration with existing youth team sports affiliates and partnerships

H Partnerships with schools, city community centers, YMCA’s, Boys & Girls Clubs

H Relationship based growth strategy

H Structured curriculum & teaching methodology maintains quality & satisfaction

H Collegiate level athletes provide consistently high level oversight.

H A proven track record of successful programming.

H Training and services for coaches, parents, players and officials.

H Professional athlete ambassador program

H Experienced leadership with over 3 decades of youth sports and management.

H Clear and flexible fee structure.

H Easy to replicate operations and programs for any city.

FITTNESS THROUGH FUNDAMENTALSGET ACTIVE- COMMUNITY PARTNERSHIP PROGRAMLEAGUE SUPPORT PROGRAMSSCHOOL BREAK CAMPS

SPORTS-A-THONSSUMMER BREAK CAMPSAFTER SCHOOL CLUBS

Today kids have a very short attention span. By using cycles of a maximum of 15 minutes they don’t have a chance to get bored, they stay engaged and have more fun! These skill cycles can be repeated for any given skill however, by mixing it up, players will want more and more and in turn they will begin to learn at a more rapid pace. The National Academy of Athletics uses a teaching cycle to make sure that the players have a chance to learn, work on their skills and then use them! By using teaching stations and by dividing players up into smaller groups, players will have a easier learning curve.

H TALK: Skillful Instruction3 minute of a verbal instruction of, what, how, when, why and what is in it for them. We use the same terms that you want them to remember and teach them “cues” so that we never have to scream.

H TEACH: Dynamic Drills6 minutes of actual teaching or working on the skill. Whatever the skill is, we use drills that allow the players to have some success and clear understanding of the skill they are learning and how it will be used in games.

H PLAY: Friendly Competition6 minutes of fun challenges or competitions using what they just learned. If you can help the players to have fun and feel challenged using the skills you have just taught them, it will translate into better success come game day. Minimal directions and corrections, just reinforce the rules of the game.

The National Academy of Athletics provides extraordinary sports programs! Beginners to advanced players love these camps! The experienced, positive and passionate coaches teach them the fundamentals while helping them to become a better, more inspired athlete. Parents feel good sending their kids to a sports program that’s in a fun and safe environment with a motivating and positive coaching staff.

PRODUCT- TALK-TEACH-PLAY™


SPORTS PROGRAMS THAT CREATE CONFIDENCE THROUGH FUNDAMENTALS, FITNESS & FUN!

PRODUCT


PRODUCT


BUSINESS MODEL


The National Academy of Athletics establishes revenue share splits with its partners, turning their demands for youth sports into revenue generating opportunities for our partners.

Grass Roots Marketing Strategy - 6 pronged approach1. City sponsored activity guides, web site and emails2. Flyers in the schools take home packets3. Relationships with local youth sports leagues and organizations4. Local events and promotions5. Fundraising programs with schools, leagues and non profit organizations6. Co-branding with National brands

License “Area Territories” to Area Captains for preset license fee that provides Area Captain with territory exclusivity for fixed period of time.

CURRENT MODEL: License Model

DEVELOPMENT MODEL:Employment Model

GROWTH MODEL:Ownership/Franchise Model

Hire Area Captains to run company business in specific territory.

Sell franchise package for specific designated territories.

BUSINESS MODEL


Year Cities Sessions Gross Revenue Participants2012 3 44 87,645.00$ 7922013 12 141 259,848.00$ 25772014 29 209 376,642.00$ 36902015 37 252 412,747.00$ 41642016 55 313 492,521.00$ 52232017 62 402 612,320.00$ 66072018 75 …

“Child-related franchises are “high-growth, low-risk business …They are pretty much recession-resistant, since people are going to scrimp in a lot of areas before they start cutting stuff for children.” – Jeff Elgin, CEO of FranChoice,

GO TO MARKET STRATEGY


The National Academy of Athletics Contracts with Host Partners:

H City Recreation Departments

H Public and Private Schools

H Youth Organizations

H Youth Sports Leagues

H Professional Sports Franchises

How does it work?Community Partners provide access to players, facili-ties and direct marketing to parents through flyers and City Rec Guides.

The National Academy of Athletics provides every-thing to provide a quality youth sports experience: coaches, curriculum, operational support and fee structure. We provide additional marketing through our website, SEO strategies, and Social Media Marketing.

3 YEAR PLAN- GROWTH STRATEGY


CA

PAB

ILIT

IES

TER

RIT

OR

Y

Phase 1 Phase 2 Phase 3

MARKETING& DEVLOPMENT


DIGITAL MARKETING

DIGITAL MEDIAWITH PRO ATHLETES

NORTHERN CALIFORNIA

SOUTHERNCALIFORNIA

WESTERN UNITED STATES

NORTHERN CALIFORNIA

SAN DIEGO CALIFORNIA

TEST REGIONS

CALIFORNIA

WESTERN UNITED STATES

ENTIRE UNITED STATES

DIGITAL MEDIAWITH PRO ATHLETES


DIGITAL MARKETING

NATIONAL LEAGUE CERT. & MANAGEMENT

RISK MITIGATING MILESTONES


The plan is simple, the execution is steady & doors are opening.H Area Captains established, trained and efficiently functioning in all 13 Regions in Northern California & the San Diego area.

H Relationship and contracts secured with a minimum of 75 Cities, Recreational Departments or Sports Centers.

H Minimum 9 programs per year, per contracted City, Recreational Departments, Schools and Leagues.

H Operating 94% of scheduled programs with a minimum of 35% enrollment of capacity. (Full capacity equals 72 participants per location)

H Steady growth with profitable programming in every region.

Success Factors

1. The quality and experience of the leadership at the National Academy of Athletics is uniquely qualified and possesses a passion for the programs and services.2. The existing customer base is strong and growing. The feedback from the participants has been tremendous. The National Academy of Athletics has a proven track record of offering successful programs that the participants love.3. The founder, Aaron Locks has written and published 5 books regarding youth sports and has been featured in news paper, online and radio interviews and articles.4. The strength of the partnerships and relationships that the National Academy of Athletics has created are incredible and growing. The Cities, Recreation Departments, Non Profits, and Youth Sports Organizations have demonstrated great interest in the programs and services.5. The National Academy of Athletics offered programs in 3 cities and generated approximatley 87,000 in gross revenue in the first six months. In year five the programs are offered in over 75 cities and gross revenue has grown to over $600,000 with no capitol investment.

COMPETITIVE ADVANTAGE


Experience• Access to collegiate network of coaches and players• Access to Cities and experience partnering with parks & recreation departments• Advanced digital marketing services that focus on local communities where decisions are made• CRM tools for developing and maintaining relationships with players, parents and communities• Online digital media tools for providing off-field planning support.

H Digital Marketing SolutionCreation, expansion and management of cus-tomer contact and marketing information

H Digital Media ProgrammingAccess to digital marketing content and resources to to drive demand for NAofA programs

H Professional Athlete AmbassadorsEnhanced offering of sports programming based upon the experience of professional coaches and athletes

H Customer Log-In SystemAbility for customers to create online profile for managing access to sports programming.Direct customer registration and billing system.Ability for company to bill customers directly and manage payment to partners (cities, leagues, etc.)

MICHAEL STONEMember & Business Development Director Michael Stone is a former NFL athlete turned entrepreneur. After 7 years in the NFL he put up the pads & founded the premier membership organization for professional athletes with a goal of leveraging strategic relationships with product and service providers. Michael is the Founder and Executive Dir. of the Professional Athlete Franchise Initiative, Founder and CEO of Coliseum Enterprises. Michael holds a BA from University of Memphis and participated in the NFL Exec Education Programs at Stanford, Wharton and Kellogg Business Schools.

LAREE MANCOURMember & Executive Brand/Marketing Director Laree Mancour was born the daughter of a Professional Golfer and held her first club before she could speak. Next came soccer, cheerleading, skiing, cycling, teaching aerobics and instructing spin classes. She also took to climbing-the corporate ladder. Recruited to launch a start up at 23, she orchestrated Operations, Sales and Marketing Strategies, and the Company Financials. They successfully sold to their biggest competitor where she became a key player in developing their Global Partner Division. Laree’s continued success as an Executive Training Manager at a Fortune 500 Company and experience with several other start-ups led her to successfully launch her own Marketing and Business Consulting business in 2007.

AARON LOCKSCEO & Founder earned his BA in Communications from Sonoma State University with a minor in business and spent the last 32 years working in sports. Aaron is a father, author of the Coach’s Best Friend, trainer, coach, speaker and entrepreneur. His background includes working with a variety of professional organizations: The Los Angeles Lakers, Golden State Warriors, San Francisco Giants, Oakland A’s, Sportsworld, and legendary coaches John Wooden, Pat Riley, George Karl, Don Nelson, Greg Popovich and Dusty Baker.

DAVID LIBBEYMember & Executive Director was a basketball official for 39 years. For 30 of those years, he worked Div. I games in the Pac-10, West Coast, Big 12, Big Sky, Big West, WAC, Southwest and Conference USA. He worked 72 NCAA Tournament games and 8 Regional Finals in 23 consecutive years. He was selected to work eight FINAL FOUR games. David has been involved in instructional admin roles of officiating clinics for over 37 years. He is also a highly regarded lecturer & clinician on officiating throughout the country as well as Canada and Japan. David has worked and coached kids and all levels and ages. He was a teacher, coach and administrator for 35 years in San Diego School District.

EXECUTIVE TEAM


PRESS


“Are Parents a Coaches Biggest Challenge?”

“AARON LOCKS,A Man on a Youth Sports Mission”

“Winning Isn’t Everything. Wait. What?”

PRESS RELEASE: The YMCA partners with National Academy of Athletics to offer additional summer sports program focused on the development of fundamentals. The camps are designed to provide young people with athletic skills development and a solid foundation for fitness. From beginners to the expert, whether you want to improve your skills or just compete, the National Academy of Athletics has something that will motivate and challenge every camper!

TESTIMONIALS- OFFICIALS & COMMUNITY PARTNERS


“Aaron has directed my Fantasy camp for the past 8 years. Thanks to him, his incredible staff, dedication and attention to detail, it always runs without a hitch.” - Rick Barry, NBA Hall of Fame Player

“I found at my camps there was no one better at organization and implementation than Aaron. He made it look easy.”- Don Nelson, Most wins as an NBA Coach

“The clinics we ran with Aaron and his team were nothing short of incredible. His dedication and drive is what made it all happen.” - Dusty Baker, Manager Cincinnati Reds

“Here is the deal, Aaron gets it! His knowledge of the game is great but his ability to teach is even better. Kids love him.” - George Karl, NBA head coach with over 1,000 Wins

“Aaron is very perceptive to the needs and moods of the players, yet disciplined enough to give them direction and guidance.” - Pat Riley, 5 time NBA championship Coach

“Aaron has a special way with children. He is an exceptional role model and his energy is quite contagious.” - Coach John Wooden, UCLA Retired

“Straight up, this was awesome. The coaches got more out of this than any other clinic we have ever run.”- Tim, Little League President, Sunnyvale

“Aaron is a great instructor of officials with a wealth of knowledge and real life experiences that make attending one of his camps very worthwhile.”- Joseph, Basketball Official, Los Banos

“As the CYO Athletic Director, the camp was a great addition to our overall program for the youth of our parish community and the com-munity as a whole.”- Chris, Athletic Director, Napa

“These programs are amazing. I thought we would be lucky to have 20 kids willing to join the after school sports program and to my surprise, we have averaged over 35 each session. Obviously the kids love the staff and it is great to have a well liked program on our campus.”- Donna, PTO President, Forestville

“The kids love these programs. My teachers enjoy watching how the staff engages to students and keeps them moving.”- Patty, Principal, Santa Rosa

“Kids love these camps. They can’t wait until they start each year. By far, the National Academy of Ath-letics is our most popular sports programs.- Donnie, Recreation Supervisor, City of Petaluma

TESTIMONIALS- PARENTS


TESTIMONIALS- PARENTS“If you are thinking of putting your kids in camps, I think you need to look at the National Academy of Athletics. All 4 of my kids have been and no matter what sport, they absolutely love it!”- Seth, Dad, Roseville

“He had such a great time at soccer camp that I just signed him up for the basketball and lacrosse camps too! Thank you!!!- Nicole, Mom, Santa Rosa

“Pierce is loving Basketball Camp with National Academy of Athletics - @ Presentation School Sonoma. He liked it so much, we will be back again! Great coaches and customer service. Thanks for bringing your camp to Sonoma!” - Erin, Mom, Sonoma

“The national academy of athletics is such a great camp! The kids learn new skills, practice what they already know, and make friends along the way!” - Jackie, Mom, Turlock

“The staff was awesome! Both my kids had so much fun and came home with a new sense of confidence.” - Renee, Mom, Sebastopol

“That rocked! The parent orientation not only will make me a better sports parent, I will be a better dad because of it!”- Anthony, Dad, Novato

“From the people in the office to the coaches teaching the kids this is a great camp! My 10yr old has done baseball and lacrosse and he’s totally hooked. The whole team is great with kids and you can tell it’s what they love! I can’t rave about them enough, made summer a blast!” -Karen, Mom, San Diego

“We drove 6 hours for are kids to attend this camp. They loved it!!!!”- Jenifer, Mom Chico

“Have enrolled my kids for 5 years now and they love every program they’ve been in. I love the easy sign up and the fun, energetic and expe-rienced coaches & staff they have.” - Susan, Mom, Healdsburg

“My son LOVED sports camp this summer!!! My expectations were beyond met!! Will be trying out the camp again!!”- Cara, Mom, Petaluma

“We love National Academy of Athletics Basketball camps. Every time my son attends he improves and learns new tips. He looks forward to the camps each time we sign up. The staff and owners are very nice and helpful!! I highly recommend this program!!”- Hillary, Mom, Santa Rosa

“My son had so much fun. He had never played be-fore but loved every minute of it.”- Sarah, Mom, Rocklin

SOCIAL PRAISE


SOCIAL PRAISE


Competitor- Did not attend our camps.

PROJECTIONS


CONTACT


HEADQUARTERSNational Academy of Athletics1220 N Dutton AveSanta Rosa, CA 9540

CONTACT: Aaron LocksTitle: Founder & CEOPhone: (707) 975-1155Website: nationalacademyofathletics.com

linkedin.com/company/national-academy-of-athletics/

twitter.com/aaron_locks

facebook.com/NationalAcademyofAthletics/

youtube.com/channel/UC3R6IRg7PjJJfVl8caOfp5g?view_as=subscriber

instagram.com/nationalacademyofathletics/

pinterest.com/nationalacademyofathletics/

Documents

H H PLAY HARD H HAVE FUN H H - iloexchange.comH H PLAY HARD H HAVE FUN H H THE PROBLEM It has become “apparent that youth sports are in crisis,” said Lauren Hobart, chief marketing