HandelGothic - Rally brand guidelines

8/9/2019 HandelGothic - Rally brand guidelines

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FIA WORLD RALLY CHAMPIONSHIP

BRAND GUIDELINES



BOOK CONTAINS NO GREAT SURPRISES,

IT MERELY PRESENTS ALL THE TOOLS AT

OUR DISPOSAL. IT’S LOGICAL, PERSUASIVE,

PROVOKING AND A REMINDER TO US ALL JUST

HOW BIG RALLY IRELAND IS GOING TO BE.

THE BRAND BOOK SAYS “EXPLORE, AMAZE,

EXCITE, ENTERTAIN AND EDUCATE”, BUT IT IS

ALSO ABOUT HAVING FUN AND THAT IS WHY

WE ALL GOT INVOLVED IN RALLY IRELAND INTHE FIRST PLACE.

OUR BRAND





THE RALLY IRELAND BRAND MARK IS A GRAPHIC

DEVICE THAT IS USED TO IDENTIFY THE ISLAND OF

IRELAND AS A RALLY DESTINATION. CONSISTENT

USE OF THE MARK WILL BUILD AWARENESS AND

RECOGNITION WITH ALL OUR AUDIENCES.

THE BRAND



FIA WORLD RALLY

CHAMPIONSHIP

RALLY


The mark comprises o three elements, the Shamrock Symbol, the Ireland Logotype and the Subheading. The Rally Ireland Brand

mark should be produced in colour where possible - colour is its primary strength. The preerred background colour or the mark

is Purple with Rally in White and Ireland in Green. The Rally Ireland Brand identity is more than our mark. Typography, colour,

image content and personality are all important when creating strong, ocused and consistent brand communications.







USING THE LOGO

CREATIVELY ANDCONSISTENTLY:

FIA WORLD RALLY

CHAMPIONSHIP

RALLY

FIA WORLD RALLY

CHAMPIONSHIP

RALLY

IA WORLD RALLY

CHAMPIONSHIP

RALLY

NEVERswap the position of colours

NEVERdistort the logo

NEVER

tint the logo

7 7 7





RALLY IRELAND

WORKING WITHPARTNERS

LOGOS



FIA WORLD RALLY

CHAMPIONSHIP

RALLY


OFFICIAL PARTNER

SPONSORSLOGO

SPONSORS

LOGO








THE CONSISTENT USE OF COLOUR IS A CRITICAL FACTOR

IN BUILDING THE RALLY IRELAND BRAND WORLDWIDE.COLOURS EVOKE A RESPONSE THAT REACHES BEYOND

CULTURE AND LANGUAGE. OUR BRAND CONSISTS OF

FIVE COLOURS - PURPLE, DARK PURPLE, LIGHT GREEN,

DARK GREEN AND WHITE. BECAUSE OF THE VARIETY

OF CULTURES PRESENT ON THE ISLAND, PURPLE HASBEEN CHOSEN TO BE THE MOST PROMINENT OF THE

FOUR. IT IS BOTH MODERN AND RICH. GREENS ARE USED

TO COMPLIMENT THE PURPLE, AND SHOULD NEVER

DOMINATE. WHITE IS IMPORTANT AS IT CREATES A SENSE

OF FREEDOM AND SIMPLICITY AND CAN BE USED TOENHANCE BOTH SOLID COLOURS, PHOTOGRAPHY AND

TYPOGRAPHY.

OUR COLOURS



P A N T O N E

2 7 6

P A N T O N E

3 6 9

P A N T O N E

2 6 2 7

W H I T E

P A N T O N E

3 4 7



THE LOGO FOR THE WORLD RALLY CHAMPIONSHIP

HAS BEEN SPECIALLY CREATED TO REPRESENT THE ATTRIBUTES AND VALUES OF THE WORLD RALLY

BRAND. IT IS A UNIQUE MARK THAT SETS US APART

FROM OUR COMPETITORS AND SHOULD BE USED IN

ALL WORLD RALLY COMMUNICATIONS. THE WRC LOGO

IS A WORLD RALLY TRADEMARK OWNED BY ISC.

WRC LOGO



The WRC consumer acing brand logo is used or all commercial

communications.

The FIA WRC logo should be co-branded with the FIA logo to

denote ofcially approved FIA World Rally Championship status.

The FIA WRC logo should always be positioned on the let o the

FIA logo at the same relative position and height.

The FIA logo is the ofcial marque o the Fédération

Internationale de l’Automobile. It is or the exclusive use o the

FIA, and is available to National Sporting Authorities who may

use it to communicate their membership o the FIA. Its purpose

is to identiy any FIA ofcial involvement, through either

personnel or equipment present at an FIA Championship event.



OUR STYLE COMMUNICATES IN AN ENGAGING, OPEN

AND CONFIDENT WAY. THINK ABOUT THE HIERARCHY OFINFORMATION TOGETHER WITH YOUR AUDIENCE AND

DESIGN YOUR LAYOUT ACCORDINGLY.

TYPE STYLES



This family of fonts is suitable

for headlines, body copy. Use

contrasts of type size to deliveryour message in the most direct

and engaging way - but try not

to over do it!

Set all headings in upper case

HELVETICA NEUE - 85 HEAVY.

When setting body copy, make

sure you leave enough space

between the lines of text to

create a light, open feel. Keep

your sentences short and to the

point. They are more elegant and

easier to read.

HELVETICA NEUE - 85 HEAVY

abcdefghijklmnopqrstuvwxyz1234567890

HELVETICA NEUE - 65 MEDIUMabcdeghijklmnopqrstuvwxyz1234567890

HELVETICA NEUE - 55 ROMANabcdefghijklmnopqrstuvwxyz1234567890

RALLY IRELAND LOGO FONT:

HANDEL GOTHIC D BOLD

ONLY TO BE USED IN CONTEXT OF LOGO AND OFFICIAL SPONSOR LOGO SUBTITLE.

THIS FONT HAS NO ITALIC OPTION SO HAS TO BE TILTED MANUALLY.







SAFETY IS PARAMOUNT FOR EVERYBODY, NOT JUST FOR DRIVERS,

MARSHALS AND JOURNALISTS, BUT ALSO THE FANS WATCHINGTHE RALLY. WHEREVER POSSIBLE, WE MUST MAKE THE WARNING

TRIANGLE AND MESSAGE CLEAR AND TOTALLY VISIBLE ON ALL

COMMUNICATIONS.

SAFETY

NO GO AREA NO DOGS NO ENTRY

WARNING MOTORSPORT CAN BE

DANGEROUS

MARSHALRADIO

POINT

SAFETY

CARDanger and Warning Messaging

Safety and Positive Messaging



ALL SIGNAGE SHOULD OFFER A

CONSISTENT STYLE THAT IS CLEARLY LEGIBLE AND TOTALLY VISIBLE IN ALL

SITUATIONS. SIGNAGE IS AN INTEGRAL

PART OF A RALLY AND SHOULD FULFIL ITS

FUNCTION WITHOUT DISTRACTION. THE

COLOURS AND IDENTITY SHOULD FOLLOW

THE TEMPLATE LAYOUT ACROSS.

SIGNAGE


Sponsor/Partner




Rally Ireland8, The Cubes 1

Beacon South Quarter

Sandyford

Dublin 18

t +353 1 2937180

f +353 1 2935783

w www.rallyireland.org

FOR MORE INFORMATION

Gavin McAllister

t +353 1 2937180

f +353 1 2935783

m 353 87 4199 482

w www.rallyireland.org

Documents

HandelGothic - Rally brand guidelines