Content Analysis:

The purpose of this study is to determine the public opinion and reputation of Gene Juarez Academy, as well as get a better understanding of why their social media pages are working. For this study we will focus on social media including Facebook, Twitter, Instagram, Pinterest, YouTube, and their personal blog. We’ve looked over interactions and postings involving Gene Juarez Academy over the last three months to establish our findings.

Facebook:

Gene Juarez Academy’s (GJA) Facebook page currently has 5,127 likes. GJA posts mostly during the week, and they post 3-5 posts per week. Their posts are pictures of students and events going on at the campus, salon services & specials, hair trends/ideas, store closures for break, job openings for students, and thank you to their clients.

GJA posts usually get between 3-25 likes per post depending on their content. Their most liked posts included pictures of students at competition, or students who are graduating.

The interactions between Gene Juarez Academy and their followers consist almost entirely of GJA interacting with their current and past students.

Instagram:

Gene Juarez Academy is fairly active on Instagram. They currently have about 254 followers and 73 posts. Their photos feature current and past students, pictures of events, pictures of services, before & after shots, portfolio pictures, and a magazine feature. GJA posts 2-3 times per week. The likes per photo range from 5-25 likes per photo.

Twitter:

GJA is semi-active on Twitter, but they don’t have very much interaction between their followers that aren’t students. They currently have 167 followers, and post 2-5 times per week depending on events happening. Their Twitter posts are very similar to their Facebook posts, but they post more to Twitter. Posts on Twitter seem to include more about products and services offered for clients. They also include links to their blog for current and past students.

Pinterest:

Pinterest is Gene Juarez Academy’s least used platform of social media. They currently have 39 followers, and have 215 pins. On their Pinterest page there is a link to their website as well as a little blurb of what they do. Some boards they have on their page are academy pictures, graduate students, #GJAexperience, hair ideas: color & styles, nails, men’s style, and Seahawks inspired. Their pins seem to be focused more towards students, offering ideas for their work.

Blog:

Gene Juarez Academy does have a blog. It’s a little difficult to find, but it’s a link on their website. They usually post 1-2 times per month, depending on events happening. The blog seems to be geared towards their students. Some blog posts include: GJA Experience, hair trends, How-tos, DIY Hair, giving back, graduate success stories, and paying for school. The posts seem to mostly benefit their current and past students.

YouTube:

In addition to Pinterest, YouTube is one of their least utilized social media outlets. GJA currently has 45 subscribers, and only 10 video posts. Their last post was seven months ago, and before that they posted four videos the previous year. Their videos include styling techniques, how-tos, graduates, career fairs, and WA state license training video. Their videos have between 400-20,000 views, averaging around 800.

Analysis and Interpretation:

Overall, the content available from and about Gene Juarez Academy shows that they have a great reputation. The majority of the interest comes from current and past students of the academy, with some interest from clients. This suggests that GJA has room to grow and reach clients throughout their area.

The findings from this content analysis show that Gene Juarez Academy has a great grasp on social media. They didn’t seem to have much negative feedback on their products and services offered. This shows that GJA has room to grow, and can utilize their expertise in social media.

Content Analysis:

The purpose of this study is to determine the public opinion and reputation of Evergreen Beauty College, as well as get a better understanding of why their social media pages are working. For this study we will focus on social media including Facebook, Twitter, Instagram, Pinterest, YouTube, and their personal blog. We’ve looked over interactions and postings involving Evergreen Beauty College over the last three months to establish our findings.

Facebook:

Evergreen Beauty College’s Facebook page currently has 11,000 likes. Evergreen normally posts around 2-3 times per day, during the week. The posts consist of hair & nail ideas, competition updates/photos, photos of students, and beauty trends. They don’t normally post about specials and services offered, but they will post a picture and have a caption, “Ready for the runway. Do you like the look? Visit us today: www.Evergreenbeauty.edu.”

Evergreen Beauty College’s posts get between 5-65 likes per photo. Most of the interaction between Evergreen and other users, is interaction between them and their current and past students.

Twitter:

Evergreen Beauty College’s Twitter page is one of their least used forms of social media. They haven’t posted since May of 2014. They only have 27 followers with 13 tweets. When they were posting, they posted photos of current students, how-tos, and links. To engage followers they tried asking “How to fix this.”

Instagram:

Evergreen Beauty College is very active on Instagram. They currently have 133 followers and 82 posts. Most of the photos posted include what current students are up too, what past students have accomplished outside of school, inspiration, and hair & beauty ideas. They normally post 2-4 times per week, depending on what events are going on. Their posts receive between 10-30 likes depending on the post.

YouTube:

Evergreen Beauty College utilizes their YouTube account often. They currently have 93 subscribers and 89 videos. Their videos consist of contests, fun videos, how-tos,

lessons learned, student testimonials, student confessions, what the industry has to offer, and how to overcome obstacles within your career. Their YouTube seems to be focused mostly for their students. The last video post was three weeks ago, but they seem to post a few times a month, to every other month. Posted videos have between 10-600 views depending on the post.

Blog:

Evergreen Beauty College has a blog that is located on their website. It has its own tab, but it seems to be geared towards their students. They post 1-3 times per month. Some blog titles include: Overcoming Fears, Secrets for Success, How to Make a Wish Become a Reality, and What are they up to. When they post to Twitter, many times they include links to their blog posts.

Pinterest:

EBC’s Pinterest is one of their least used forms of social media aside from their Twitter page. They currently have 35 followers, 138 pins, and only 3 likes. Some of their Pinterest boards include pictures of the school, events, nail/hair/makeup ideas, guest speakers, and beauty inspirations.

Analysis and Interpretation:

Looking over the various social media platforms Evergreen Beauty College uses you can understand they have a good idea of what they are doing. They have a strong relationship with their past and present students, but still have room to grow to reach potential clients.

The findings from this content analysis show that Evergreen Beauty College has a great grasp on social media. They didn’t seem to have much negative feedback on their products and services offered. This shows that EBC has room to grow, and can utilize their expertise in social media.