The Product Haribo Starmix is a combination of gelatin sweets.
Includes; eggs, hearts, rings, cola bottles and gummy bears. All
have individual tastes and colours.
Slide 4
Unique Selling Point Kids and grown-ups love it so the happy
world of Haribo. Quality of the brand. Quality of the brand.
Childhood memories. Different shapes and colours, appeal to
children. Variety of sweet tastes and textures, E.g. foam
hearts.
Slide 5
Background 1920, Haribo founded by Hans Riegel snr. In 1962
Haribo aired their first ever TV advert. In 1986 Haribo purchased
Maoam. In 2003, Haribo received The most trustworthy
confectioners.
Slide 6
Competitors Skittles First produced in the UK in 1974. Taste
the rainbow. Chupa Chups Was founded in 1958. Appeal to both
children and adults.
Slide 7
Previous Advertisements Large variety Based on similar theme No
print adverts
Slide 8
Synopsis Bored teenager, Kevin. Grandmother comes home with
Haribo Starmix. Goes on an adventure with each sweet. Friends
witness him acting immature. Kevin is shocked and embarrassed.
Slide 9
Key Message Appeals to teenagers. Different audience. Gap in
their current adverts
Slide 10
Demographic Profile 13-17 years old. Working class and skilled
working class. Male and female. Low paid, part time work. Full time
education.
Slide 11
Psychographic Profile Mainstreamers. Full time Education.
Unlikely to have developed their own psychographic profile. General
population.
Slide 12
Mood Board Bored teenagers. Shopping.Superheroes. Hot egg.
Planets.Love.Friends.
Slide 13
How does the advert appeal to them? Comedies. Inner child.
Bored teenager, watching TV. Socializing, with friends and a packet
of Haribo. Ultimate satisfaction.
Slide 14
Timing & Location Channel 4 and ITV1. Maximum Exposure.
Relates to target audience. Convenient timing
Slide 15
Overview of Production tasks Props and costumes
ScriptStoryboardBudget Cast and crew profiles Action Plan Health
and safety Recce
Slide 16
Job Roles & Responsibilities Different roles, need
different skills. Camera Operator.
Editor.Director.Scriptwriter.Soundman.
Slide 17
Evaluation Time keeping Team work Keeping on tasking
Communication Initial paper work ActorLightingEquipment
