Havaianas Robin Susan Erica Mei

Why we choose this product and opportunity

A product from Brazil100 percent pure rubber sandalOne of the best products in the worldThe generalizationA work of art

What is Havaianas

Category of Havaianas

Woman

Men

Kids/ Baby

Limited Edition

Types of Havaianas

Flash Tresse & Flash Urban Fresh

High Look & High Flower

Slim & Slim Flower

Fit

Skull & Cards

Letrinhas & Flores

Metalic Light Golden & Slim Little Bird

Sunny

floral

surf girl

original

brasil logo

Slogan analysis

“The Real Ones”

SWOT- Strength

Material

Design

Quality

Price

SWOT- Weakness

Informal

More expensive (than the other sandals)

Not good for health

SWOT- Opportunity

To expand the variety

Create another selling point

SWOT- Threat

creativity is a must

many new brands and imitators each day

customer's consistency

How a havaianas born

Summary:

Havaianas is another word for flip-flops. People buy it because of its material, quality, and design. Its weakness are it is not formal footwear, it’s more expe

nsive, and could make a health problem because of the design itself.

They still have opportunities to expand the variety of flip-flops, therefore, create another selling point.

Threat as a top brand, creativity, managing skills, consistency, is a must.

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