• Have you seen www.FromIsraeltoLebanon.com?Consider this a counter-campaign sending love and aid from Boston, and from hopefully many other cities in the world. Being planned with the hope of seeing newyorktolebanon.com, paristolebanon.com, etc. replicas worldwide

• Objective is simple & challenging: set a target of $1 million dollars to be raised on grassroots level in shortest timeframe possible through multitude of decentralized events/activities and sent as a gift from Boston directly to Lebanon

• ‘Boston’ reference intended to localize campaign and have all Bostonians contributing (not only Lebanese/Arab subset); have them question why they are helping when they see ‘Boston (heart) Lebanon’ flooding the city; lead them to explore further and read about the economic crisis and conflict in general

1 of 4contact@bostontolebanon.com

• Should serve as mega, sustained fundraiser + powerful public awareness campaign, whereby locals want to understand why does Boston love Lebanon? Why are we asking for money for Lebanon? Target audience becomes all Bostonians while we become the organizers & fund collectors

• Exercise will teach us how to mobilize and squeeze money out of a larger community, what are the most money-generating kind of activities, etc. Lessons learned transferred to competing cities for more $1Ms; help us be more efficient in future conflicts and causes

• Can draw on every individual/group’s support and ad-hoc fundraising efforts. Decentralized planning will provide wider range of activities (dinners, concerts, auctions, collection booths, etc.) and more optimized usage of HR; partial credit listed for each activity/group & ultimate credit for Boston citizenry

2 of 4contact@bostontolebanon.com

In a nutshell:

Message/brand very simple and clear for anyone in Boston to relate to

Any group/person can later endorse and contribute towards campaign

Core humanitarian message will lead to fact-based public awareness

Target-driven; rallies all efforts towards a clear financial goal

Decentralized drive that everyone can contribute towards and claim credit for

Highest transparency, auditing, and protection measures emplaced

Can be coupled with numerous ‘creative action’ ideas (e.g. “die-in” by booths)

Ad-hoc planning optimizes human resources used and diversifies activities

Website updated with central $ counters of Boston supply & Lebanon demand

Complements without overlapping with other ongoing campaigns and efforts

…3 of 4contact@bostontolebanon.com

4 of 4contact@bostontolebanon.com