HCam - Top 11 - ESSEC - (en) - Youth 4 Change - Operation 500 Youth Jobs w Farming of Corn Grits

8/6/2019 HCam - Top 11 - ESSEC - (en) - Youth 4 Change - Operation 500 Youth Jobs w Farming of Corn Grits

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HARAMBE-CAMEROON EXECUTIVE SUMMARY 2011

Harambe-Cameroon - Transforming our problems into opportunities!

Email: [email protected] | Website: www.healliance.org | Blog: HarambeCameroun.blogspot.com

Tel: +237 7013 5705 | P.O. Box: 5787, Yaound

Cameroon | Office: Hajal Center, Yaound

As you fill out these questions, be SPECIFIC and DETAILED. Observe the points awarded to each section,

and spend more time providing better answers to those sections. You must address all questions asked.Do not exceed 4 pages. Feel free to be creative in your response e.g. add images.

This information must be returned to us latest by Friday, June 17th, 2011.

Name of Team: YOUTH 4 CHANGE___ Tel/Email of Captain 97346874/ [email protected]

University Represented: _ESSEC/UNIVERSITY OF DOUALA______________________________

City/Town: DOUALA

Name of Project: ___OPERATION 500 JOBS FOR THE YOUTHS WITH ORGANIC FARMING OF THE

CORN GRITS IMPORTED BY THE BREWERY COMPANIES OF CAMEROON

Summary of Project Idea: (No more than 150 words)

THE PROBLEM3 pts

Which Problem have you identified? Why is it a problem?

The problem that we have identified is that most of the students at the university in Cameroon face

financial difficulties in their attempts in providing for their academic needs. Meanwhile, opportunities such as

the development of agriculture precisely through the production of brewery corn could permit them solve their

financial difficulties and eventually, obtain jobs. In fact, many if not all societies in the brewery industry of

Cameroon import more than 60% of their raw materials including brewery corn.

This is a problem given that the financial difficulties unemployment causes unwilling university

drop outs. It is worth nothing that in this sector of production there is only one supplier in Cameroon although

this culture is compatible with our land contrary to malt, wheat which do not grow in Cameroon.

This problem is specific since after 63 years of existence the Brasseries du Cameroun still import

more than60% of brewery corn because MAISCAM is the only local supplier. Given that this sector has a large

market share we engage ourselves in producing brewery corn so that students could work with us during their

free periods in order to provide for their needs and pay their school fees

THE SOLUTION - 5 pts

What solution are you proposing for this problem? We are going to do this culture on a 5hectare piece of land

not yet exploited and irrigated by natural sources of water (at the foot of mountains of the western region of

Cameroon precisely Mbouda in the Bamboutos) given that in our discourses the Brasseries du Cameroun engaged

in providing us with adequate seeds and assist us by putting their technical team at our disposal. Hence, graduates

from the university and prestigious schools can work with us according to their time table and have a source of

revenue without necessarily interrupting their courses at the university.


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HARAMBE CAMEROON EXECUTIVE SUMMARY 2011


Email: [email protected] | Website: www.healliance.org | Facebook: Harambe-Cameroon

Tel: +237 7013 5705/7567 4564 | P.O. Box: 5787, Yaound | Office: Hajal Center 601, Yaound Page 2

Is the team involved in the implementation of the solution? Yes, our team is able to implement this solution

because we are all students from a prestigious school of commerce (ESSEC) and we know the process of

conception, management ant the realization of projects. Also, the Brasseries du Cameroun through their technical

and exploitation team will assist us in the realization of this project so that this culture should be a quality oneWhat innovation does your solution have? Students with on going courses at the university find it difficult to

obtain jobs. Most of the available jobs are full time jobs but this does not suit students willing to push through with

their studies. Instead, it may be the cause of premature school drop outs. Conscious of the difficulties that we

encounter every day, we engage ourselves in employing students during their free time. More to that, with the aim

of respecting the environmental and sanitary norms we find it proper to use natural fertilizers obtained from the

degradation of household waste material instead of pesticides that causes damage to nature.

Why would your solution be feasible? Contrary to malt, wheat the cultivation of brewery corn is necessary for

the production of alcoholic drinks and it is compatible with our land; This is proven by the fact that MAISCAM is

the only local supplier to have succeeded in this sector. The site for this production is near the university and this

area has favorable climatic conditions for this cultivation.

THE MARKET ANALYSIS - 10pts

1. Consider the Strengths, Weaknesses, Opportunities, Threats (SWOT). Clearly describe each aspect of theSWOT.

Strength: The partnership with SABC for the supply of quality seeds, Harambe Cameroon for training and an

eventual financing of the project. The groups capital that stands to about 250 000 FRS CFA ($500)

Weakness: Our professional training is still going on

Opportunity: Les developed local markets, abundant work force and local production

Threats: Climate change (global warming) and the respect for SRE norms.

2. Who/what is your Competition? How do you compare with your competition? There is no challenge betweenMAISCAM and us because SABC and other brewery industries need local producers to reduce the cost of imports.

3. Who could be your potential partners? Institutional? Governmental? Corporate? Communities? More...We already have as partners LES BRASSERIES DU CAMEROUN who will provide us seeds and put their

technical teams at our disposal. Our potential partners are union des Brasseries du Cameroun, SGBC, La FASA,

SIAG, IRAD, PNUD, and Harambe Cameroon.

4. What do you need to make your business special? Clearly explain each domain: (PESTLE)(Political, Economical, Social, Technological, Legal, Ecological)

Political; Reduction of the level of unemployment, fight against youth delinquency in streets, job creation and the

well being of students.


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Economical; this project will actively participates in economic growth and the development of agriculture. Local

production reduces the level of capital flight and contributes in the increase of the GDP.

Social: Impact creation on the inhabitants and the community of Mbouda

Technological: A mechanized agricultural type; We will use modern equipment and methods of production and e-commerce in order to extend our boarders to the CEMAC sub region, Africa and then to the entire world.

Legal: The respect of all legal procedures in the creation of enterprises, contracts with both determined and

undetermined duration will be administered to the qualification, competence and availability of the students we are

going to deal with and this will be done under the strict respect of the code of labour.

Ecological: Respect of the ecological norms and the environmental protection .This is an organic farming type of

culture and we are going to use fertilizer derived from the degradation of household garbage.

5. Who is your potential Market? SABC, UCB, SIAC and progressively, thanks to a selective distribution and e-commerce we will sell brewery corn to brewery industries in the CEMAC zone.

6. Where will you implement your project? We will implement this project on a 5hectare fertile piece of land andirrigated by the water sources at the foot of the mountains of the western region of Cameroon, precisely Mbouda.

7. How will you promote and sell to customers successfully? Clearly identify each 4P.(Product, Price, Positioning, Promotion)

Product: corn grits

Price: 30 000frs ($60) /bag of 100kg

Positioning: We are planning to have 4 warehouses for both stock and distribution in Douala Bafoussam, Garoua

and Yaound.

Promotion: Direct communication oriented towards the potential customers8. Describe each phase of your project/ and the timeline. Investment, exploitation, financing, harvesting and

commercialization.

9. How will you generate sustainable funds, after the start up costs? 80% of these funds will be generated fromloans from banks ( 40% of the agricultural loan will be provided by the Community Credit of Africa, 2O% from

SGBC, 20% from Afriland First Bank all these added to our personal funds which will be about 25 0000 frs CFA.

THE IMPACT 5 pts

What is the Life-span of your project? The life-span is 3 years

What impact would it have in the community? Community development, employment, pipe borne water,

roads, class rooms, hospitals

Can your project help rural development? Yes especially in road development

Can your project be scalable? Yes it is scalable and we encourage our citizens to invest in this rewarding

project because the potential customers are big firms


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THE MANAGEMENT TEAM - 2 pts

Does the management team have the relevant knowledge, skill, and experience? Yes, we will have aspartners, agricultural engineers who graduated from la FASA and IRADWhy would you be the best team to implement this project-idea? Because we conceived this project whole

hearted

THE FINANCES 5 pts

If given 3million FCFA ($6,000) how will you utilize it in a year?(Explain using a table with phases of the project + timeline, items, description, and prices, how you will managethe amount in one year)

Phases / Month October

2011

November

2011

Febuary

2012

March

2012

June

2012

August

2012

October

2012

I-phase of investment

Acquisition of land 500 000($1 000)

Construction of

buildings+ R&D

700 000

($1 400)

150 000

($300)

Infrastructure and

agricultural material

500 000

($1 000)

Transport 50 000

($100)

II-Phase of

exploitation

Man power and

seeds

600 000

Preparation of land

and cultivation

200 000

Follow up o maize

plans and harvest

100 000 200 000

Total expenses

(3 000 000 FCFA)

500 000 750 000 650 000 800 000 100 000 200 000

III- Sales (100 tons)

Price 30 000 /100Kg 3 000 000 3 000 000

Financial flux (500 000)

($1 000)

(750 000)

($1 500)

(650 000)

($1 300)

(800 000)

($1 600)

(100 000)

($ 200)

2 980 000

($5 960)

3 000 000

($6 000)

Phase of investment

Phase of exploitation

revenu

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HCam - Top 11 - ESSEC - (en) - Youth 4 Change - Operation 500 Youth Jobs w Farming of Corn Grits