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HCMC, Aug 26
Presented by Nguyen Tam Hoang
CC Lemon Brand Manager
Suntory PepsiCo Vietnam Beverage
LAUNCH
TARGET CONSUMER
WITH
VIA
Social Networks
TVC
Mobile Activation
PR
Trade Activities
Out Of Home
Instore merchandising
Consumer Trial
LEADER SCREEN DIGITAL POSTER
Digital Poster at location will display brand images and drives customer engagement on Mobile phones Wifi Marketing cover 10 most crowded Co.opmart and 4 big shopping mall ( Bitexco, Crescent mall , Vincom B , Union Square )
1
CC LEMON
Customer choose Wi-Fi connection Branded name WIFI connection to attract users attention “CC LEMON WIFI” Priority on top of other networks
2
After Wi-Fi selection : - Instant Application load automatically : CC LEMON
GAME - The instant app Display Brand Messages , Call-To-
Action as well as Game Rewards - Interactive point : Pull and drop CC Lemon the Noo
Phuoc Thinh to make him happy
ACTION