health & wellbeing - Paladin Researchpaladinresearch.com/resources/pdf/lifesocks.pdf · The worldwide Health and Wellbeing industry is booming. Vast numbers of new products are entering

health & w

ellbeing

TheworldwideHealthandWellbeingindustryisbooming.Vastnumbersofnewproductsareenteringthemarketeachyearasconsumersarebecomingincreasinglyawareaboutwhatmaybebestfortheirhealthandvitality.

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Theindustryisbasedaroundthenotionofwellness,whichcanbebroadlydefinedas“thequalityorstateofbeingingoodhealth,especiallyasanactivelysoughtgoal.”

HEALTH&WELLBEING

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themarketHEALTH&WELLBEING

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Encompassingconventionalapproachestohealthandthealternative,holistictherapies,thedefiningcharacteristicofthesegroupsisthattheindividualvoluntarilytakesaproactivepositionandassumesresponsibilityforhisorherfuturehealthbyadoptingachangeinlifestyle.‘Choice’istheoperativewordhere.

Fromwithinthisstronglymotivatedindustry,anewandhighlyinfluentialconsumergroupknownasLOHAS(LifestylesofHealthandSustainability)ismakingitselfheardintheglobalmarketplace.Linkedbycommonsocial,politicalandethicalprinciples,thedefiningcharacteristicsoftheseconsumersinclude:• astrongfocusonpersonal

development,truthandintegrity• anactiveconcernabouthuman

rights,fairtradeandequalopportunity

• adeepconcernaboutsustainabledevelopmentandthefutureoftheenvironment

• adesiretobuyproductsandservicesfromcompaniesthatholdsimilarvaluestotheirown

• awillingnesstopayonaverage20%morefortheseproducts

Theproductsandservicestheyareinterestedincurrentlyrepresent$540billionintheworldwidemarketplace.

HEALTH&WELLBEING

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HEALTH&WELLBEING

AtPaladinwebelievethateveryoneshouldbeabletoenjoythebenefitsofourhighperformance,highqualitytherapeuticsocks.Weknowthattheoutstandingprotectivefeaturestogetherwithouruniquecombinationyarn(natural,renewableNewZealandMerinoandskin-compatibleSeaCell)createahighlydesirableproductforallthoseseriousabouttheirownwellbeingandthatoftheenvironment.

Withthisinmind,ourpremiumrangeofLifeSockshasbeendevelopedtoofferalltheadvantagesofourmedicaldesigntoanyonewhowantstodowhat’sbestforhisorherhealth.OurLifeSockstylesfeaturethesameextensiveweightandoccasionchoiceasavailableinthemedicalrange,andincludesanadditionallightweight,active&leisuresockforthosewhowantaninvisiblecuff,aswellasaheavyweight,undyedoutdoorandworksockforthosewhopreferthenaturallook.

LifeSockslookgood,feelgreat,andpromisethewearer:• superiorsoftness,comfort&support• safeandeffectivecushioningprotection• breathablenaturalfibresforidealtemperature&moisturemanagement• anenvironmentwhichdiscouragesskin-contamination• easyslide-on,well-fitting,non-constrictivehosiery

theopportunity

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thedesignHEALTH&WELLBEING

Centreoffoot

Seamlesstoeclosurefor

ridge-freecomfort

Alignmentpointsfor

correctpositioning

High-stretchtopfor

minimalcompression

Unique*,double-densitycushion

paddingforaddedprotection

AnatomicalYheelfor

improvedfit

Anatomicalcushioningstrategically

placedthroughoutforextraprotection

andcomfort

Meshformoisture

managementand

temperaturecontrol

Individualshapingforleftand

rightfoot

FlexPanelforergonomicshaping

Meshpadsforincreasedflexibility

*Patentapplicationspending:

PCT/NZ2006/000280

NZ544020

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HEALTH&WELLBEING

OurLifeSocksbrandhasstrongdiversityintheproductrangeavailableforconsumers.Thepackagingdesignhasbeenspecificallydevelopedforeasyrecognitionbytheconsumeroftheattributes,function,andbenefitsofeachstyle.Strongimageryandboldtextcreatesauniquelookforthebrandinstore,whileextrainformationiseasyaccessibleonthereverseofthepackagingforconsumereducation.

Treat your Feet

thelook

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HEALTH&WELLBEING

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HEALTH&WELLBEING

1. LifestylePlus2. BasePlus.Women3. BasePlus.Men4. AirbornePlus.Quarter5. AirborneLite.Invisible6. ProtectivePlus7. OriginExtra

LifeSocksRange-Packaging

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LifeSocksRANGE Treat your feet

LifestylePlus BasePlus . Women BasePlus . Men AirbornePlus . Quarter

AirborneLite . Invisible

ProtectivePlus OriginExtra

AnatomicalYheelfor

improvedfit



andcomfort

Meshformoisture

managementand

temperaturecontrol


ridge-freecomfort

Individualshapingforleftand

rightfoot

Alignmentpointsforcorrectpositioning


High-stretchtopforminimal

compression




UNISEXCUSHIONINGLIGHT MID

CALF*Patentapplicationspending:

PCT/NZ2006/000280

NZ544020

OUTDOORO

DRESSD

CASUALC

LifestylePluscolourways

Black White String Kalamata

Navy MidGreyMarl PowderBlue

FabricationFibreContent55%MerinoWool29%Nylon9%Elastic4%SeaCellactive3%Lycra

LifestylePlus Everyday Anywhere Midweight

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Meshformoisturemanagement

andtemperaturecontrol

AnatomicalYheelforimprovedfit

Individualshapingforleftandrightfoot


ridge-freecomfort



compression

Anatomicalcushioning

strategicallyplacedthroughout

forextraprotectionandcomfort



FEMALECUSHIONINGLIGHT MID

CALF*Patentapplicationspending:

PCT/NZ2006/000280

NZ544020

DRESSD

CASUALC

BasePlus.Womencolourways

Black White String

Navy Espresso


OriginExtraProtectivePlus AirborneLite . Invisible

AirbornePlus . Quarter

BasePlus . MenBasePlus . WomenLifestylePlus

BasePlus . Women Dress & Casual Lightweight

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Meshformoisture

managementand

temperaturecontrol

AnatomicalYheelfor

improvedfit


ridge-freecomfort




compression




Unique*,double-

densitycushionpadding

foraddedprotection

MALECUSHIONINGLIGHT

BasePlus . Men Business & Casual Lightweight

MIDCALF


PCT/NZ2006/000280

NZ544020


DRESSD

CASUALC

BasePlus.Mencolourways

Black String Kalamata

Navy




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AirbornePlus . Quarter Sport & Play Midweight

UNISEXCUSHIONINGLIGHT


AnatomicalYheelfor

improvedfit

Ribsandmeshformoisture

managementand

temperaturecontrol

Positioningpointsforcorrect

alignmentofsock



strategicallyplacedthroughoutfor

extraprotectionandcomfort

High-stretchtopfor

minimalcompression




HIGHANKLE


ridge-freecomfort


PCT/NZ2006/000280

NZ544020

FibreContent58%MerinoWool25%Nylon9%Elastic5%SeaCellactive3%Lycra

Fabrication

Black White SportsGrey

Kalamata PowderBlue

AirbornePlus.Quartercolourways




SPORTS

OUTDOORO

LEISUREL

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AnatomicalYheelforimprovedfit



andcomfort


managementandtemperaturecontrol


Unique*,double-density

cushionpaddingfor

addedprotection

Minimalcompressiontop


AirborneLite . Invisible Active & Leisure Lightweight

UNISEXCUSHIONINGLIGHT LOW

ANKLE


ridge-freecomfort



PCT/NZ2006/000280

NZ544020

SPORTS


Black White

AirborneLite.Invisiblecolourways

OriginExtraAirborneLite . Invisible

LifestylePlus ProtectivePlus AirbornePlus . Quarter

BasePlus . MenBasePlus . Women

LEISUREL

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Reinforcedheel&toes

fordurability



Smoothtoeseam

Alignmentpointsforcorrect

positioning

Unique*,densecushionpadding

foraddedprotection



forextraprotection

andcomfort


ProtectivePlus Adventure & Outdoor Heavyweight

CUSHIONINGHEAVY

UNISEX

HIGHCALF


compression


PCT/NZ2006/000280

NZ544020

CASUALC

OUTDOORO

FabricationFibreContent60%MerinoWool30%Nylon10%Elastic

ProtectivePluscolourways

Black String Donkey

WORKW




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Reinforcedheel&toes

fordurability



Smoothtoeseam


Sockpositioningalignmentlines

Unique*,densecushionpadding

foraddedprotection




OriginExtra Rural & Urban Heavyweight

UNISEXCUSHIONINGHEAVY HIGH

CALF

High-stretchtopforminimalcompression


PCT/NZ2006/000280

NZ544020

FabricationFibreContent60%MerinoWool30%Nylon10%Elastic

OriginExtracolourways

UndyedBlack UndyedDonkey

OUTDOORO

WORKW




CASUALC

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Style P001 P002 P005 P003 P004 P006 P007Weight midweight lightweight lightweight midweight lightweight heavyweight heavyweight

Doublecuff LONG SHORT SHORT SHORT LONG LONG

LateralStretch 270mm 240mm 240mm 245mm 180mm 320mm 320mm

Yheel ElasticSupportSystem

Unisex

WomenOnly MenOnly FlexiblePanel L&RShaping

MeshPads

ProtectionUPad

SeamlessToeClosure

SeaCellactive

Composition 55%Merino 60%Merino 60%Merino 58%Merino 60%Merino 60%Merino 60%Merino 29%Nylon 21%Nylon 21%Nylon 25%Nylon 24%Nylon 30%Nylon 30%Nylon 9%Elastic 9%Elastic 9%Elastic 9%Elastic 8%Elastic 10%Elastic 10%Elastic 4%SeaCell 7%SeaCell 7%SeaCell 5%SeaCell 5%SeaCell 3%Lycra 3%Lycra 3%Lycra 3%Lycra 3%Lycra

SolePadThickness 4mm 4mm 4mm 4mm 4mm 6mm 6mm

HEALTH&WELLBEING

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stylespecificationchart

OriginExtraAirbornePlus . Quarter

BasePlus . MenBasePlus . Women

LifestylePlusRANGE AirborneLite . Invisible

ProtectivePlus

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HEALTH&WELLBEING

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thebrandingHEALTH&WELLBEING

Takinguponly0.57m2offloorspace,thisrevolvingmetalandwoodcombinationfreestandingdisplayunitcanbemerchandisedonallfoursideswithastockingcapacityofbetween108and216pairsofLifeSocks.Speciallydesignedtodisplaythisuniquebrand,thepackagingremainsthefocus,whilstbeingpresentedonapractical,visuallyappealingunittoenhancetheappealofthebrandinstore.

1600mm

755mm

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HEALTH&WELLBEING

Therapeutic

Treat your Feet

TM

Experience a new level of comfort, ease and protection. Originally developed for the medical market, Paladin therapeutic LifeSocks are now available for YOU to enjoy. Paladin Research, PO Box 179 Ashburton, New Zealand www.paladinresearch.com

OriginExtraRural & Urban , for Men or Women

TOUGH,with a warm,softer side.LifeSocks for life

Therapeutic

Treat your Feet

TM

Experience a new level of comfort, ease and protection. Originally developed for the medical market, Paladin therapeutic LifeSocks are now available for YOU to enjoy. Paladin Research, PO Box 179 Ashburton, New Zealand www.paladinresearch.com

Loves long walks and marathons.

Airborne . QuarterSport & Play, also avaliable in Airborne . Invisible

LifeSocks for life

LifeSocksAdvertisingandStoreDisplays

thestrategyHEALTH&WELLBEING

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PARTNERS CONSUMERS/PUBLIC

PublicRelations TrainingbyPaladinstaffandPressConference

PressReleases

EducationClinics TrainingDVDProducteducationbooklet

ProducteducationbookletConsumertrainingbyPaladinstaff

Promotion Samplekits WorldDiabetesWeek

PointofSale(POS) PostersDisplaysystems

QuickreferencePOSselectionchart

Advertising Advertseriestouseinyourlocalarea

Medicaljournals,Lifestylemagazines,majordailypapers

OnLine StockistfinderreferralLinkWebsitebulletin

Product&stockistsinformation

Events TradeexpoConferencesupport

Participationatconsumerevents

Sponsorship RelatedresearchProductavailability

Consumersponsorship

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thedistribution

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HEALTH&WELLBEING

ProjectedChannelPartners

Sportsstores

SPECIALIST SELECTED

Footwearstores

Outdoor&Sportsstores

Departmentstores

Documents

health & wellbeing - Paladin Researchpaladinresearch.com/resources/pdf/lifesocks.pdf · The worldwide Health and Wellbeing industry is booming. Vast numbers of new products are entering