Healthy Breakfast ‘Pitch Training’February 2013

The importance of Breakfast

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Wake up to the importance of a Healthy Breakfast!

• Eating breakfast regularly allows for greater control over appetite, thereby assisting weight control

• 59% of European men, and 48% of European women, are either overweight or obese.*

• A healthy breakfast provides essential nutrients and fluids at the most critical time of the day

• Coronary heart disease is the biggest cause of death in Europe.*

• A regular breakfast increases concentration, which map help your performance throughout the day.

* Source: www.breakfastisbest.eu

What does your body need for Breakfast?

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A lot! Breakfast is the most important meal of the day

1. Macronutrients

• Proteins

• Carbohydrates

• Fibre

• Fats

2. Micronutrients

• Vitamins

• Minerals

• Trace Elements

3. Water

Why does your body need all this?

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To kick start its engine each morning

1. Your body uses the energy (macronutrients) you provide it during the day as fuel.

2. At night your body uses the building materials (micronutrients) you provide it to replenish itself at night.

3. In addition to this you lose a litre of water while you sleep through breathing, sweating and going to the bathroom.

• Macronutrients, micronutrients and water are required by the body each morning for your body to begin fuelling itself again.

Common Breakfast choices

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What does your Breakfast look like?

N O B R E A K F A S T ? C A R B – B A S E D

B R E A K F A S T

?

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Skipping Breakfast

• Skipping breakfast means your body has to draw on reserves of nutrients and water that will have depleted overnight

• In this situation you are not giving your body any fuel meaning blood sugar levels drop and you begin to feel hungry

• As a result you may end up reaching for unhealthy food options, e.g. simple carbohydrates (chocolate, coffee with sugar, cookies etc) for energy to raise your blood sugar level

• When you don’t give your body any nutrients, the cycle below repeats throughout the day – often causing you to reach for unhealthy snack options.

These common Breakfast choices may not provide you with what your body needs each morning

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How can these choices effect you?

• Cravings for sugary snacks • Difficulty concentrating• Tiredness forgetfulness• Irritability and mood swings

Choosing to skip breakfast or to eat a simple carb-based breakfast can effect you and your day in a number of ways:

Balanced and Unbalanced NutritionWhat is the difference?

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Balanced Nutrition

A healthy diet is the basis of balanced nutrition, having balanced nutrition helps to maintain or improve a person’s overall health and lowers the risk of a number of health related issues.

A healthy diet is about consuming the right amount of essential nutrients and drinking enough water. Balanced nutrition therefore is about consuming the right amounts of macronutrients (fats, proteins, and carbohydrates) calories to support energy needs, and micronutrients to supports the needs for human nutrition.

Unbalanced Nutrition

An unhealthy diet is the basis of unbalanced nutrition. Processed and poor quality food is abundant in developed countries and as a result bad eating habits are common.

In addition to a bad diet, the modern lifestyle is also a key contributor. Little or no exercise, stress at work and living in a polluted environment all take their toll on a person’s health and nutrition.

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Balanced Nutrition Curve

• Protein• Vegetable Protein• Vitamins• Minerals

• Fibre• Complex Carbs• Botanical Factors• Water

• Pesticides• Artificial Colours• Preservatives• Pollution• Hormones

• Sugar• Salt• Alcohol• Tobacco• Saturated

FatsMore of these

Less of these

Possible health issues as a result of unbalanced nutrition?

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Health Issues

1. Overweight and Obesity; the imbalance between declining energy expenditure due to physical inactivity and high energy in the diet (excess calories whether from sugar, starches, fat or excess of other nutrients) is the main determinant of the obesity epidemic. Worldwide obesity has more than doubled since 1980.

2. Diabetes; weight gain, obesity and inactivity accounts for the increasing rate of type 2 diabetes worldwide.

3. Cardiovascular Diseases; are to a great extent due to unbalanced diets and physical inactivity.

Source: www.who.int

There are specific nutrients which are essential for growth and maintenance of the body. Over time a diet and lifestyle consisting of unbalanced nutrition can lead to health issues.

The relationship between a Healthy Breakfast choice and Balanced Nutrition…

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Balanced Nutrition begins at Breakfast!

Breakfast should provide a quarter of your day’s nutritional requirements!

The choice to skip breakfast or eat a carb-based breakfast may have long term negative effects on nutrition.

The reason is you are not only depriving your body of essential nutrients to re-fuel each morning, but to also remain healthy and reverse the ill effects of modern lifestyles.

HerbalifeHealthy Breakfast Programme

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Aloe Beverage

Refreshing and soothing aloe drinks – low calorie; a healthier alternative to high calorie sugary soft drinks.

• Contains 40% Aloe Vera juice which is derived from the whole Aloe Vera leaf.

• The Aloe Vera leaf is carefully picked and hand filleted to ensure the highest level of purity.

• Liven up your water with a refreshing taste to help you achieve adequate fluid intake of 2-2.5 litres per day.

• Available in mango flavour and original flavour, which gives your water a natural citrus twist.

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Instant Herbal Beverage

A low calorie refreshing drink infused with green and black tea.

• Low calorie approx. 6 kcal per serving• A unique blend of orange pekoe – a

traditional black tea, and green tea with extracts of malva flower, hibicus flower and cardomom seed.

• Our green tea is water extracted to give you the full spectrum of compounds found in green tea.

• One cup of Instant Herbal Beverage contains 85mg caffeine to help increase alertness and improve concentration.

• Enjoy hot or cold for a refreshing drink

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Formula 1 Shake

The F1 shake is a delicious healthy meal that provides an excellent balance of high quality protein from soy and milk, essential micronutrients and added botanicals and herbs.

The F1 shake is quick to whip up and combines soy protein with plant-based carbohydrates.

• Developed by experts in nutrition and calorie-controlled at only 220 kcal per serving.

• Clinical studies show that daily use of meal replacement shakes as part of a calorie restricted diet is proven effective for managing weight, along with moderate exercise.

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Herbalife Healthy Breakfast Marketing Materials

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Marketing Materials

Start to grow your Herablife Business with the Healthy Breakfast business method using these great ‘UPDATED’ tools. All the materials will be available on Tools & Training on MyHerbalife.xxx

Where can you find people to talk to about having a healthy breakfast?

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Everywhere!

• Family

• Friends

• Neighbours

• Your hairdresser

• Your dentist

• Work colleagues

• Customers

• Distributors

• Event total strangers!

Questions you can ask to help start a conversation

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Healthy Breakfast conversation starters…

• What do you usually have for breakfast? How do you feel around mid-morning?

• Do you snack a lot during the day?

• What do you drink throughout the day?

• What do you have for lunch?

• Do you often feel tired in the afternoon?

• What do you have for dinner? Do you find that after dinner that you keep snacking?

• Do you often get headaches during the day?

• How do you sleep at night?

The aim of these questions is to understand the person’s nutritional habits during the day and how much fluid they consume. You need to find out the type of breakfast they have, what food associated problems they experience and how they feel during the day.

Use these questions to help them recognise in themselves: "Yes, that’s exactly what is

happening to me.”

Target Segment Conversation Scripts examples

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Busy mum

You: Hi! You look like you are in a rush this morning. Have you had breakfast today?

Mum: No, things are just too hectic in the mornings with running around after three kids!

You: I have the perfect solution to suit your busy lifestyle, the Healthy Breakfast F1 shake. It is fast and simple to make and tastes delicious – best of all it’s packed with nutrients to help towards your RDA. Interested?

You: Hi! What do you usually have for breakfast?

Mum: I don’t usually have breakfast, I will grab a coffee on the go!

You: Did you know your body needs nutrients in the morning to re-fuel itself? Coffee does not provide your body with what it needs. The Healthy Breakfast F1 shake is fast and simple to make, while also being high in protein and packed with essential nutrients.

You: Hi! Breakfast is the most important meal of the day, do you know why?

Mum: I don’t usually eat breakfast as I don’t have time, so I would be interested to know why I should!

You: Breakfast kick-starts your metabolism, and re-fuels your body with essential vitamins and minerals which have been depleted during the day and overnight! Not having breakfast may lead to slumps in energy, and snacking on high sugary foods throughout the day! Are you interested in hearing about a healthy alternative?

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Athlete - Exerciser

You: Hi! If you exercise in the morning you might not want a big pre-exercise breakfast as too much food can be heavy and uncomfortable in your stomach! To perform at your best you need to give your body some fuel.

Athlete: What do you suggest for a pre-exercise breakfast?

You: The Healthy Breakfast F1 shake is a convenient and healthy breakfast choice. It’s fast and simple to make before a work out, and wont leave you feeling bogged down. At 220 kcal, it is calorie-controlled to help you manage your weight.

You: Hi! Did you know you need to re-fuel after your morning exercise?

Athlete: I don’t usually feel like eating food straight after I exercise.

You: Muscles are most receptive to replacing depleted glycogen stores within the first two hours after the workout, so if you are serious about your training you need to refuel! The Healthy Breakfast F1 is a great option, it provides an excellent balance of high quality protein from soy and milk, essential micronutrients and added botanicals and herbs.

You: Hi! A hearty breakfast is important for people who exercise later in the day, do you know why?

Athlete: No, tell me!

You: A Healthy Breakfast provides the fuel needed for hard workouts. Research shows that a healthy breakfast to start they day and a pre-workout healthy snack is a great combination for those workouts. I have both – interested?

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Young professionals

You: Hi! What do you usually have for Breakfast?

Young professional: It changes all the time toast, cereal, muffin - I get bored easily with breakfast!

You: I have a great breakfast solution for you. The Healthy Breakfast Formula 1 shake, it is versatile with five delicious flavours, and you can add different fruits

and yogurt to suit your taste buds! The other great thing about the shake is you know your giving your body essential vitamins and nutrients which you may not get from, toast, cereal or muffins!

You: Hi, Do you know Breakfast is the most important meal of the day?

Young professional: I hear that all the time, but I don’t have time for breakfast!

You: Breakfast kick-starts your metabolism, and re-fuels your body with essential vitamins and minerals which have been depleted during the day and overnight. It takes less than five minutes to make a Healthy Breakfast Formula 1 shake and at only 220kCal they are a great option if you are looking to to manage your weight.

You: Hi, do you snack throughout the day?

Young professional: Yes, I am always grabbing something quick to eat like a chocolate bar or chips.

You: Eating the right breakfast may help you keep your unhealthy snacking ways in check. The Formula 1 shake provides you with an excellent balance of high quality protein from soy and milk, essential micronutrients and added botanicals and herbs.

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Mature couple

You: Did you know it’s not unusual for our appetites to diminish as we get older?

Mature couple: Often I don’t feel like eating breakfast!

You: If you are finding that you don’t eat as much as you once did, it is important that you are still giving your body the nutrients it needs. Starting the day with a Healthy Breakfast

Formula 1 shake is a great solution. It is light and easy on the stomach but it all also contains soy protein, carbohydrates and over 22 key vitamins and minerals.

You: Do you know why Breakfast is the most important meal of the day?

Mature couple: Why?

You: Breakfast kick-starts your metabolism, and re-fuels your body from the day and night before. As you get older it becomes even more important to make sure you are providing your body with essential nutrients. The Formula 1 shake is a great breakfast solution as it’s full of essential vitamins and minerals.

You: Do you get tired of having the same Breakfast - but know you should be having something healthy each day?

Mature couple: Yes – its hard to find a breakfast that is both versatile and healthy!

You: I have a great breakfast solution. The Formula 1 shake is full of essential nutrients, soy protein and carbohydrates . The best part is you can mix up your routine with six delicious flavours and by adding your choice of fruit or yogurt.

Have you had your Healthy Breakfast today?