7STORIESISSUE ONE

Hear from 7 people who are

connecting, communicating,

and converting more

effectively with BombBomb.

INTROYou win through relationship and referral.

You connect and communicate more

effectively in person.

Time and distance prevent you from

getting face to face as early and as often

as you’d like in your business relationships.

BombBomb solves this for you by making

it easy to record and send video messages

- and to know the exact who and when

of every email open, link click, and video

play, so you can follow up with the right

people at the right time.

But …You’re missing opportunities to use

BombBomb in your day to day. You want

to see how other people are using it.

You’re looking for some new ideas and

inspiration.

Welcome to Issue One of 7 Stories!

In this Issue and in those that follow,

you’ll see and hear stories from 7 different

people about how BombBomb’s helping

them win more opportunities every day.

Click any of the video thumbnails to watch

the video. Browse choice quotes and top

takeaways. Then put some of these ideas

into play for yourself. Enjoy!

1JOSHROGERS

REAL ESTATE Jacksonville, FloridaKeller Williams Jacksonville Realty

Click to hear from Josh!

QUICK LESSONS• Reaching out to new leads with a welcome video

lets them connect with you faster - through your

face, your smile, and your voice.

• Following up with one-to-one videos after

inquiries, listing appointments, buyer

consultations, showing homes, signing a contract,

and after close are very easy and effective

touches.

• Creating automated sequences about top

buyer mistakes most people experience builds

relationship with you that makes them call you

when they’re finally ready to buy.

OBSERVATIONSThe mobile walk and talk is an effective

style when you get comfortable executing

it. It creates interest and variety while

bringing people into your scene. Josh also

talks about the way he’s greeted by buyer

leads he’s been nurturing with video - he

becomes what we call “Internet famous in

your own sphere of influence.” That’s one

of the great powers of video - especially

while so few people are effectively using it.

1- JOSH ROGERS

REAL ESTATE - Jacksonville, Florida

Keller Williams Jacksonville Realty

Rather than just that mysterious

salesperson hiding behind a

keyboard, these videos make it a lot

more real and authentic.

People always make comments

about how cool these videos are

and they say it just puts a big smile

on their face.

I’m your biggest fan

… and you’re making me

A LOT OF MONEY.

JOSH ROGERS

2KELLYLECLAIR

Click to hear from Kelly!

QUICK LESSONS• Time blocking periods to record and send one-to-one videos to follow up with people

who’ve not yet converted takes you beyond plain text, lets them know you really want to

connect, and ultimately produces more clients and closings.

• Producing useful content to send on a monthly or semi-monthly basis helps you stay in

touch more effectively. BombBomb’s tracking lets you know who’s engaging with it.

• For better subject lines and the headlines, keep them short and concise and employ action

verbs and numbered lists.

OBSERVATIONS

REAL ESTATE San Clemente, CaliforniaLeClair Real Estate, Berkshire Hathaway

There’s so much here. I encourage you to watch this

one twice, especially if you’re in real estate. Kelly’s

background in television news obviously serves her

well - this video is well structured and edited with great

use of “pops” of sound and cover shots to illustrate her

story. Her “Reels” series appears in YouTube and in her

website - but she also sends it through BombBomb.

We tell her exactly who is watching - not just how many.

And even though she has the skills and workflow to

produce some of the best videos in real estate, she

takes care to send simple one-to-one videos in a fixed

time block every Monday.

2This has converted lots of leads into

CLOSINGS AND CURRENT CLIENTS.

KELLY LECLAIR

- KELLY LECLAIR

REAL ESTATE - San Clemente, California

LeClair Real Estate, Berkshire Hathaway

And the best part is: it’s trackable. If

someone views a listing video through

BombBomb, I know I have piqued their

interest and I can follow up with a call.

When I started in this business, I had

to figure out a way to distinguish

myself from the thousands of agents

here in my area.

3KINNYLANDRUM

Click to hear from Kinny!

QUICK LESSONS• Sending a few personal, one-to-one video emails

takes just a few minutes each day and keeps your

database healthy and fruitful.

• Using a CRM can help you identify people who

should hear from you - on birthdays, purchase

anniversaries or milestones, lease expirations, and

other triggers.

• Sending personal, one-to-one videos to people

you’ve never met helps them feel more connected

to you, as Kinny’s “orphan customer” story

illustrates.

OBSERVATIONSKinny’s simple iPhone videos are very effective for him. He

records them in his office, around the dealership, and anywhere

else he goes. They save him time talking instead of typing and

make a stronger personal impact.

AUTOMOTIVE SALESBowling Green, Kentucky

Toyota of Bowling Green

3I like this video email platform

because it adds value and it

INCREASES MY OPEN RATE.

KINNY LANDRUM

- KINNY LANDRUM AUTOMOTIVE SALES - Bowling Green, Kentucky Toyota of Bowling Green

It is a wonderful platform that I use on a daily basis to communicate with my customers, orphan customers, service customers, anniversary customers, happy birthday for customers, and customers that simply come in and test drive a vehicle.

I follow up with my customers

via video email from BombBomb

every single day. It just takes a few

minutes out of my day.

SARAHSTOWELLREAL ESTATE Colorado Springs, COSelly Group Real Estate

Click to hear from Sarah!

QUICK LESSONS• Reaching out to new leads allows them to feel

like they know you before you’ve ever met.

• Reaching out to past clients on birthdays or

to let them know you’re thinking about them

makes them feel special and generates replies

and responses.

• Your videos do not have to be perfect to be

effective.

OBSERVATIONSRecording videos outside is a great

way to open up the scene. It also

brings in variety, like the cars going

by in the background.

4

4I use BombBomb because it allows me

to CONNECT with my clients

IN A WAY NO OTHER MEDIUM CAN.

SARAH STOWELL

- SARAH STOWELL

REAL ESTATE - Colorado Springs, CO

Selly Group Real Estate

I build my business on connection

and trust.

BombBomb makes it so easy; they

give you all the tools.

5SAMUELLEON

ENTREPRENEURSydney, AustraliaMansam Online Magazine

Click to hear from Samuel!

QUICK LESSONS• Prospecting with video email is more effective

than prospecting with traditional email; follow

up on the open and play alerts and notifications

BombBomb gives you with a phone call.

• Replies and responses increase when you send

with video messages.

• Open rates increase when you send with video

messages.

OBSERVATIONSSales involves the transfer of

emotion. Sam’s energy and

enthusiasm make him extremely

watchable and listenable. Notice

how he takes care to let us know

how great a day it is and wish us a

“CRACKER” of an end of the year

and the year ahead.

5Prospects are turning into leads.

LEADS ARE TURNING INTO CUSTOMERS.

SAMUEL LEON

- SAMUEL LEON

ENTREPRENEUR - Sydney, Australia

Mansam Online Magazine

The success we’ve had has been

very, very good, but it’s taken off

since we started using BombBomb.

BombBomb has made a huge

difference to my magazine and to

our future success.

ERICPELTIERMORTGAGEBoulder, ColoradoCitywide Home Loans

Click to hear from Eric!

QUICK LESSONS• If you don’t like making phone calls or you’re

finding them less effective, try video email

messages. This asynchronicity allows you to

record and send when it’s convenient for you

and allows them to interact with you on their

own time.

• Reaching out to referrals with video email is

very effective. Eric sends it to the real estate

agent referring clients to him to build greater

trust and confidence.

• Past clients are a great source of new business

opportunities. Work to stay in front of them.

OBSERVATIONSRight off the top, Eric keys in on two

valuable aspects of video in email

- asynchronicity and face to face

communication. Voicemails don’t

include your face. You never know when

someone listens to your voicemail. And

the phone call itself is a direct imposition

on someone’s time. Video email, which

BombBomb tracks for you, solves all

three of these for you.

6

6GETTING IN CONTACT WITH OLD CLIENTS

through video IS REALLY POWERFUL … I get some

really great feedback on that.

ERIC PELTIER

- ERIC PELTIER

MORTGAGE - Boulder, Colorado

Citywide Home Loans

I’m really impressed with the kind

of results I’m getting.

When I send a video wishing (past

clients) them a happy anniversary

(of their load) … they get to interact

with me on their own time … they

also get to see my face, which they

don’t get to do over the phone.

7KELLYSCRUGGSREAL ESTATE

Calgary, AlbertaRE/MAX Real Estate Mountain View

Click to hear from Kelly!

QUICK LESSONS• Don’t shoot for perfection. Go for real.

• The mobile app really “enhanced things”

for him. He follows up on sign calls, internet

leads, and similar, it “allowed (Kelly) to send

them a quick video from wherever (he) was

and connect with them.”

• Video differentiates you. In the words of one

of his internet leads: “It was your video. You

stood out above everybody else and that’s

what made the difference.”

OBSERVATIONSGetting over your own expectations of perfection is so

helpful to success with video communication. Prospects

and clients appreciate and value authenticity and like

seeing that there’s a real person behind your standard

lead follow up.

7It’s phenomenal how you can

CONNECT WITH PEOPLE ON A PERSONAL LEVEL

before you’ve even met.

KELLY SCRUGGS

- KELLY SCRUGGS

REAL ESTATE - Calgary, Alberta

RE/MAX Real Estate Mountain View

You don’t have to be perfect …

what that really does is convey to

people that you’re real.

In these (videos), I just found that I

can just be myself.

CLOSEThanks to Josh, Kelly, Kinny, Sarah,

Samuel, Eric, and Kelly for sharing their

stories for the benefit of the BombBomb

community.

We hope you enjoyed their videos,

quotes, and lessons.

It’s time to take your one or two favorite

ideas from this issue and put them into

play. Try them out!

And keep an eye out for upcoming issues

in the 7 Stories series, the title of which is

inspired by BombBomb HQ’s location on

the 7th floor of the Wells Fargo Tower in

downtown Colorado Springs, Colorado.

TRY IT FREE

866-209-4602 I Colorado Springs, Co.