HeatherLindell ePORTFOLIO

8/9/2019 HeatherLindell ePORTFOLIO

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Monument Proposal

[Image Composition]

Portfolio

I I

ELI S

9KR9WE

T R T T

C T THn T H

R

El Lizzitsky

Exhibition Promotion

[Book & Poster]

Student Senior Project[On Resurrection Wings]

D E S I G N

R E S T Y L E

R E N E W

r C HT R T TL NT F

Corporate Identity/Branding

E–Blasts

Resumé



BOOK DEGN • El Lissitzky Exhibition Book

5.75 in. x 5.75 in.

Here is an unconventional book dedicated to El Lissitzky, a dynamic graphic

designer, architect, and fine artist in search of space and depth within the planar

structure of the page. Each printed page is atypically mounted upon laser cut

balsa wood (conventionally used for architectural models) in order to give the

book physical depth. The relationships created between geometric objects and

typography create an ambiguous space for the viewer to reside in and consider .



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POTER DEGN • El Lissitzky Exhibition Poster17 in. x 17 in.



STUENT BOOK DEGN & COTER {SENOR PROJET} • On Resurrection Wings

Book Jacket [8in. x 8in.]

This is a collection of poems inspired by the title poem

“On Resurrection Wings”, written by my grandmotherMary Virginia Cox. On Resurrection Wings is a collection

of inspirational poems by various authors whose words

realize a sense of transformation on a physical, spiritual,

and/or philosophical level. This collection as a whole

reflects the idea and/or process of change from introvert

to extrovert and should communicate that this change

or any change can be a positive influence.

Book and Set of 3 Mailers




Select Book Spreads

The spreads from the book contain original imagery and photography, and the

use of boxed images verses freed images demonstrate the conflict between

introvert and extrovert throughout the pages of the book. As a result, a unique

rhythm establishes as well as a sense of freedom and resolution at the closing

of the collection.




Book, Mailers, and Bookmarks



Branding • Lindell Wedding Formal Wedding Invitation

For this invitation I used a pearlized stock and

2 colors to print. My goal was to create a simple

and elegent design that would remain classic

over time. A customized Wedding Monogram

also embellishes the stationery throughout.

Formal Wedding Invitation



Branding • Karamovic Wedding Formal Wedding Invitation & Save the Date Mailer

Using just ivory stock and one color printing, this invitation

is contemporary, yet timeless. A customized script monogram

was designed for this stationery, and in place of retailer cards,

a vellum insert was created to detail where the Bride and

Groom registered. The Save the Date mailer is less formal but

contains design elements and chosen colors that were inc luded

throughout the entire event.

Top: Save the Date Mailer

Right: Formal Wedding Invitation



Pruduct Informtion Handouts

Tip Cards and

Product Information

Handouts and Tip Cards like these are frequently used to

promote in-store products at national beauty events organized

by Cosmetic Promotions, Inc. Some of the retailers in contract

with this locally grown marketing company include Sears,

Rite-Aid and Walgreens. Many times the main challenge with

collateral like this is the blending of different brands into one

promotion, using the retailer as the common factor to retain

a uniform look throughout an event.

Branding • Sear’s Event

Print Collateral



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LOGO DEGN • SAVVY, Racer’s Edge, Oldies Home Outfitters



IENTTY N PKGE DEGN • SAVVY Vodka Liqueu rStationery Suite and Individually Packaged Bottle

M i c h a e l H o l l a n d

4 3 5 S a n d e r s S t .

A u b u r n , A L 3 6 8 3 0

D e a r M r . H o l l a n d ,

T h a n k y o u f o r y o u r i n t e r e s t i n S a v v y L i q u e u r . W e a r e

a l w a y s l o o k i n g f o r n e w v e n u e s t o p r o m o t e o u r f i n e s t

vo dk a li qu eu r.

W e w o u l d a p p r e c i a t e y o u r a s s i s t a n c e b y f i l l i n g o u t a

s h o r t r e v i e w o f h o w y o u t h i n k S a v v L i q u e u r y s h o u l d

s h o w c a s e t h e s h e l v e s o f y o u r s t o r e .

P l e a s e g i v e d e t a i l s a s t o h o w m u c h s p a c e i s a v a i l a b l e

t o p r o m o t e t h e n a m e S a v v y a s w e l l a s a b r e a k d o w n o f

h o w m u c h r o o m i s a v a i l a b l e f o r w a l l a d v e r t i s e m e n t s

ve rs es sh el v in g di sp l ay un it s.

P l e a s e g i v e u s a c a l l i f y o u h a v e a n y q u e s t i o n s

a n d m a i l i n y o u r p r o p o s a l s i g n e d a n d d a t e d .

T h a n k y o u f o r c h o o s i n g S a v v y .

S i n c e r e l y ,

H e a t h e r R o s a t o

D i r e c t o r o f M a r k e t i n g

1 2 - 0 4 - 0 4

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A u b u r n , A L 3 6 8 3 0

Savvy Vodka Liqueur is an upscale drinkwhose direct competitors include those

like Absolute Vodka and Grey Goose.

The bold color and detailed line within the

hand lettered logo creates a sense

of sophistication; the negative spaces

establish a unique fluidity.

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AVERTNG CMGN • Magazine Ad for OHO10 in. x 10 in.

OHO is an acronym standing for

Oldies Home Outfitters. This business

is an interior (re)design shop that

provides professional design services

for the home. Working with theidea that you can renew a space

using inspiration from the 50’s and

the things you already have, OHO

specializes in reupholstering your

existing furniture in retro fabrics and

picking out unique retro accessories

to spruce up dull and empty spaces.

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AVERTNG CMGN

Window Front Poster for OHO20 in. x 30 in.



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AVERTNG CMGN

Window Front Poster for OHO20 in. x 30 in.



STOREFRONT BRNNG / SGNGE

OHO Storefront3D rendering / Photoshop comosition of designed storefront

Painted signage with retro iron framework detailing 3D backlit sign with retro iron framework detailing

The image to the right is an existing storefront at the

center of a revitaling original downtown location.

This storefront is a perfect fit for OHO—quaint, personal,

and unique—just like the services this business provides.

A litt le bit of fr esh p aint, redes ign, a nd TL C is all OHO

needs to make this shop home. The images at top

are composits that represnt what the final designed

storefront for OHO will look like.



CORORTE IENTTY • Racer’s EdgeStationery Suite

Stationery Suite in context to Custom Folder

Folder cover

Folder: Inside Layout



CORORTE IENTTY • Racer’s EdgeStationery Suite

Racer’s Edge is a new GPS mini-chip

technology that will allow you to train

harder and run smarter. Developed for the

long distance runner extraordinaire, this

technology will allow you to pre-programwhatever desired pace you wish to train

and then give a complete synapses of each

workout, which would include fluctuation

in pace and terrain. This identity for

Racer’s Edge embraces movement, speed,

and technology by referencing the human

form in stride with digital imagery.



CORORTE IENTTY • Racer’s EdgeTradeshow Display

FRONT



CORORTE IENTTY • Racer’s EdgeTradeshow Display

BACK



E-T • Withers Preserve, Myrtle Beach, SCClick Here to View Online



E-T • Fyre Lake National, Sherrard, ILUnder Construction



IMGE COMOTON

SEC Track & Field Championship Monument3D rendering / Photoshop composition of traveling monument

This SEC monument is designed to be a

traveling trophy. When a new Conference

Track & Field Champion is determined,

the monument disassembles with ease,

personalized and reconstructed on the

campus home of the new champions

each year. A couple unique features of this

structure include the ability to be ascended

(with enough room for just one person

to stand at its apex), as well as a spotlight

glow from within each plexiglass tier, giving

the piece a strong but beautiful presence

during evening and early morning hours.

Nighttime Rendering –

located on a commons area at the center of campus



IMGE COMOTON

SEC Track & Field Championship Monument3D rendering / Photoshop composition of traveling monument

Some details of the championship monument —recognition of the year and conference title information, including

coaches’ and athletes’ names and sponsorships, to be engraved onto the plexiglass floor of the sculpture’s first tier.

Hollow metal tubing support the structure, frame its shape and give avenue for the electrical wiring needed to light

the monument during dark hours. Lastly, the railing resembles the championship runners as they are in form during

competition, and the 8 tiers that spiral upward signify the 8 lanes of competition for any track event; the lanes ascend

in height just as every runner crosses the finish line, first to last. Only one champion stands above all —he is on top.

Engraved first tier (plexiglass)

The Athlete

Detail of railing design (metal)

Daytime Rendering



EducationB.F. A. in Graphic Desig n, 3.4 GPA

Aubu rn Universi ty, May 2006

Recipient to Cum Laude and Dean’s List Honors

Proficiency Ado be InD esi gn CS4

Ado be Pho tos hop CS4 Ado be Ill ust rat or CS4

Ado be Acroba t 9 .0 Pro fes sio nal

Google Sketch-up

Dreamweaver and Coda

Microsoft Office

QuarkXPress 6.5

heather lindell (creative n.) —

726 E michigan ST #154 — orlando, FL 32806 — 251.391.8446 — [email protected]

— CosProAgency.com [view website] — CottonCo.com [view website]

References available upon request

organized, dedicated, communicator, inquisitive, team player,

persistent, loyal, energetic, problem solver, independent, motivated, detailed, talented,

designer.

Professional ExperienceGraphic Designer — Cosmetic Promotions Inc., Orlando, FL (July 2009–Present)

—Work independently to promote client products and beauty events through print collateral such as counter displays,

flyers, coupons, newsletters and handouts; accomplished via direct communication with account executive

—Responsible for designing monthly event promotion e-blasts and updating pages for CospProAgency.com

Customer Service Supervisor — Kohl’s Department Store, Orlando, FL (November 2008–Present)—Oversee all POS team members and stations on the floor; includes keeping POS banks stocked/organized,

managing breaks for all associates, being called upon to resolve customer issues and complaints and delivering quality

customer service to every customer, while encouraging my POS team members to do the same

Graphic Designer/Assistant Wedding Planner — Karamovic Wedding, Mobile, AL (September 2008–April 2009)

—Developed monogram used throughout print materials such as postcards, invitations and programs

—Designed all of the previously mentioned, directed production of all materials, assisted in event planning

Production Artist — Cotton & Company, Stuart, FL (October 2006–September 2008)

—Worked closely with senior art directors in the execution of designs for all print material, including

brochures, direct mailers, newsletters, posters, newspaper/magazine ads and all collateral pieces

—Personally responsible for pre-press mechanical overview and archival of files submitted to print so that

company design standards were maintained

—An integral team member in preparing printed design materials, developing stock/printed dummies,

and creating electronic files for internal and external presentations

—Acquired web production skills through designing and programming e-blasts

Graphic Designer/Events Assistant — Jule C oll ins Smi th Muse um of Fin e A rt , A ubu rn Univ ers ity (March 200 5–Ju ne 2006)

Typeset wall labels and vinyl lettering for gallery exhibitions and cooperated in preparing for all museum events

Bank Teller — Seacoast National Bank, Stuart, FL (2002–2006)

Processed large monetary transactions for bank customers; entrusted with confidential information/vault combinations

Honors

Work sele cted in A.U . Ju rie d Fi ne Art Show, 2006—Book Award for Lithography print

Work sele cted in A.U . Ju rie d Gr aph ic Des ign Show s, 2004–20 06—Book Award for Photography, 2005

Involvement AIG A St ude nt Member, A tlanta Chapte r, 20 06

Auburn Univ ersi ty Women’s Vars ity Cross Cou ntr y & Track and Fiel d, 2002–2004

Documents

HeatherLindell ePORTFOLIO