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..J U N E.. 2016 Update!NEWS FROM OUR PILLARS • • • Around Community is organized in alignment with the six pillars of The Community Way. Here are some highlights.
OUR PEOPLE • • • Nearly 600 ideas strong, the Innovation Competition will soon announce semifinalists.
OUR SERVICE • • • The patient experience becomes more exceptional when it becomes even easier to find the right provider.
OUR QUALITY • • • Why is it so vital to always follow our Red Rule for patient identifiers? Here’s a story that demonstrates.
OUR FINANCE • • • When we upgrade the technology we use for tracking data about patients, we improve quality as well as the bottom line.
OUR GROWTH • • • The more we can help patients by providing comprehensive and coordinated care within our system, the better it is for everyone.
OUR COMMUNITY • • • What kind of impact do we have on our communities? A new report tells the story.
Helping Consumers Understand Our Promise
Community is in the middle of two major new advertising campaigns that help bring to life our brand promise of “Exceptional Care, Simply Delivered.” It’s the first time we’ve offered consumers an explanation of the promise that’s at the heart of Community’s vision—to simply deliver an exceptional experience, with every life we touch.
“FOUR WORDS” • • • Our market research tells us some of the things that are most important to healthcare consumers: an excellent patient experience, listening and responding, an easy-to-use electronic medical record, and services that are easy to access for everyday needs. The “Four Words” campaign features four Community patients who share experiences that illustrate how Community delivers these important things. The campaign is running on television, on the radio, in print, on outdoor billboards and through web and social media channels including eCommunity.com, YouTube, Facebook and Twitter.
“WEATHERVANE” • • • The second campaign features Claudia Davis, RN, oncology navigation nurse manager, and one of our patients. The campaign underscores our clinical excellence and affiliation with the MD Anderson Cancer Network®, and emphasizes an excellent patient experience, care coordination, and listening and responding—again, all elements of our brand promise. This campaign is on TV, on the radio, in print, and being delivered through web and social media channels.
Check out the link below for a special employee web page spotlighting all of the print, digital and radio components of both campaigns. It’s on InComm, so login is required. Be sure to also visit the two public landing pages related to these campaigns—eCommunity.com/simplydelivered and eCommunity.com/navigator—to see extended video content.
Our peopleAroundCommunity PA
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INNOVATION COMPETITION UPDATE • • • Nearly 600 ideas have been submitted for this year’s Community Launchpad Innovation Competition! These ideas, which address how we can operate more effectively, efficiently and safely, are now being scored. Semifinalists will be announced in late June or early July. The Community Launchpad team thanks you for your commitment to the network’s PRIIDE value of Innovation. Your willingness to challenge the status quo is helping plant the seeds for healthcare innovation now and in the future.
NEW VP AND COO IN THE NORTH REGION • • • Kelly Barton has joined Community as vice president and chief operating officer of the North region. She’ll start in mid-July and will be responsible for providing strategic growth planning, execution and operational leadership to designated product lines along with patient and support services in the North region. She most recently served as vice president of clinical operations for Gundersen Lutheran Health System, based in La Crosse, Wisc.
SIGN UP FOR THE EMERGENCY NOTIFICATION SYSTEM • • • Have you logged into the new Emergency Notification System and added your devices yet? If not, you might miss vital alerts intended
to keep you, your coworkers, and our patients and guests safe. The new system will become our primary means of sharing Disaster Code alerts with our teams. It’s a powerful system that lets you choose how you want to receive emergency alerts… as a text on your cellphone, as a voice message on your cell or land line, on a pager, via email… and any combination, in any order. To set your alert preferences, please click on the MyInfo tab on InComm and select Emergency Notifications.
THE COMMUNITY WAY ALL-TEAM EXPERIENCE • • • There’s no better way to build a team and create a successful playbook than getting all of the players together face-to-face, so we’re going to do just that! Please plan to attend The Community Way All-Team Experience, our first-ever all-employee gathering. Because we provide our services 24/7, it’s clearly not possible for all 14,000+ team members to gather at one time, so we’re planning six identical sessions over three days this fall—November 1, 2 and 3 at the Indiana State Fairgrounds—and we want every employee to attend one of the sessions. Please watch for more details this fall about the exact times and other specifics.
PEOPLE PILLAR GOALS FOR 2016
We’re measuring People pillar success through
separate employee engagement and physician
engagement surveys. Our targets of 77% and
39%, respectively, would place us among top-
performing organizations.
Our serviceAroundCommunity PA
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A NEW WAY TO FIND A DOC • • • For many of those who seek care,
the patient experience begins with a search for the right physician, and
with so many variables that might impact the decision, it’s not always an
easy process. Later this month, Community will offer patients a powerful
new tool that will simplify their search. Our existing “find-a-doc” feature
will be replaced with a new matching tool that we’re developing with a
partner called Kyruus. Patients will be able to plug in their actual condition,
diagnosis, even the symptoms they’re experiencing or the specialty they
want to find, and the new tool will help match them with the right provider
for the situation. The new tool catalogs each provider’s clinical scope of
practice, which will help us effectively route patients. That’s a tremendous
patient satisfier, and by accurately finding the most appropriate physician,
the new system also helps ensure that we’re making the best use of our providers’ time. It’s a win-win!
WE’RE #1! • • • Community Hospital North once again has the top
maternity unit in the state in terms of number of deliveries. For the
second year in a row, our maternity team was recognized as having the
most deliveries in Indiana in 2015. In total, there were 3,828 births at
Community North, including 96 sets of twins and six sets of triplets, and
the highest number of babies delivered in a single day was 22, which
happened twice in 2015. More than 500 employees are on the team
making safe births happen at Community North, and the top three
delivering nurses last year were Peggy Harker (80 deliveries), Jillian
Chesebrough (75 deliveries), and Ali Steel (67 deliveries).
SERVICE PILLAR GOALS FOR 2016
We will achieve at least 1% improvement over our baseline scores in multiple
service measures, including how likely it is that patients
would recommend our hospitals and ambulatory
facilities, as well as how they rate our providers and our emergency departments.
Our qualityAroundCommunity PA
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WHY THE RED RULE IS SO IMPORTANT
Community’s Red Rule stipulates that
patients’ identity should always be verified
using two patient identifiers. For most of our
team members who interact with patients,
the Red Rule is almost second-nature…
a well-developed, good habit. A recent
incident illustrates why it’s so important,
and it also has provided an opportunity for
improvement in our processes. The situation
involved a patient who was brought
unconscious to the emergency department
after suffering a cardiac event. Emergency
services workers had called in from the field and said a Code STEMI should be activated, and the patient was taken
to the cath lab upon arrival. That’s where the patient belonged, because her condition definitely warranted a cardiac
cath. The problem: She was misidentified in the ED and taken to the cath lab under an incorrect name—she became
alert and told staff they were using the wrong name. Fortunately, no harm came to the patient, but an evaluation
following the event determined that our patient access team is not always called to participate in urgent cases when
a team activate is called, such as the Code STEMI here. And with the patient access team out of the picture, the Red
Rule was not applied. In response, processes have changed so that the patient access team is called in as part of the
team activate. That helps assure that all necessary identifiers are obtained, and patients are registered properly.
QUALITY PILLAR GOALS FOR 2016
We’re seeking at least 1% improvement over baseline
in our “harm score,” with a target of 1.693 or better, and in readmissions, with
a target of 12.12% or better. We’re also tracking
five measures of ambulatory quality.
IMPROVING OUR DATA • • • Think of the technological advances that are radically changing and improving healthcare,
and you might think of high-tech implants, or imaging advances, or highly advanced pharmaceuticals, or robotics, or
telemedicine. But don’t forget about the ways that we collect and use data, because technological advances in that area
have great promise to be game-changers. Community teams are in the process of moving toward the clinical process
definitions that are tied to our Health Catalyst data warehouse solution. Though this technology is about data rather than
the clinical technology that directly touches patients, it provides a more progressive, logical method for tracking our
operations in the way that patients experience them—from one business unit to another, from one facility to another. Our
information becomes more descriptive and granular, and the advances help improve our planning in ways that can boost
efficiency, reduce costs and increase the quality of care. Information is, indeed, power.
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FINANCE PILLAR GOALS FOR 2016
We will achieve a network operating margin of at least
7.0%, and will also achieve a “days cash on hand”
target of at least 164.
A PARTNERSHIP FOR MATERNAL FETAL MEDICINE • • • Keeping our patients’ care coordinated within our network is more than a patient satisfier. It’s also one way we achieve better outcomes. And when the level of care required exceeds that which exists within the four walls of our own facilities, we can still commit to achieving the best outcomes for our patients by bringing together the best clinical expertise and creating clear pathways for patient flow. For our high‐risk pregnancy patients, we’re pleased to share news of a new partnership that does just that. Effective July 1, our maternal fetal medicine services will be offered in partnership with Indiana University Health maternal fetal medicine physicians, who will provide specialty care right on our Community Hospital North campus. Patients will continue to have access to high‐risk pregnancy care in close proximity to their Community OB/GYN practice, as they have for many years. The ultimate goal is to have enough coverage that we will be able to provide care within each of our regions. Additionally and most important, this new partnership encompasses all levels of care for high‐risk moms, allowing us to keep their care coordinated within our system to the greatest extent possible while providing access to an extended range of high‐risk services, if they are needed. Our maternal fetal medicine partnership is a first step toward a more comprehensive view of how we care for women and children at Community—keeping patients within our system whenever possible through well‐coordinated care, while also carefully planning for any care that may require an outside referral.
REACHING OUT TO SENIORS • • • Henry Winkler—actor, director, producer and New York Times best-selling author—will serve as the keynote presenter at Community Touchpoint’s A Fair to Remember. Winkler is best known for his portrayal of Arthur Fonzarelli (“The Fonz”) in the TV series Happy Days. A Fair to Remember is a health event and luncheon designed for adults 55 and older, and will be held Friday, September 9, from 9 a.m. to 2:30 p.m. at the Indiana State Fairgrounds. This is the ninth year that Community Touchpoint, a program of Community Health Network promoting healthy life transitions for seniors, will host the event. Last year’s event, with keynote speaker Leeza Gibbons, welcomed more than 600 attendees. Winkler’s appearance is expected to draw another big crowd. In addition to a keynote presentation by Winkler, registration also includes a Community Health Network physician panel discussing the latest health topics for aging and older adults, buffet lunch, health screenings, access to more than 100 vendors, and free parking. To register, call 800-777-7775 or visit eCommunity.com/Touchpoint.
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GROWTH PILLAR GOAL FOR 2016
We will measure our count of total individual lives—
which is the sum of all patients we serve in
all locations throughout the year—with a target
of growing beyond about 509,000 people.
Our communityAroundCommunity PA
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OUR REPORT TO THE COMMUNITY • • • What would our communities be like if
our organization had not been born 60 years ago? You can get a sense of what our
neighbors would be missing by appreciating the breadth of services and community
impact that we share with our neighbors each and every day. We spell out a sampling
of that impact in a new publication called Our Report to the Community, with statistics
and an assortment of stories. Read the report in PDF format by clicking on the link below.
LEADERS SERVE TOGETHER • • • During Community’s June Leadership
Development Institute event, more than 800 network leaders joined together to
pack lunches and backpacks to benefit those in need in our community. Following
completion of the service project,
more than a thousand lunch
bags, packed with canned tuna, crackers, snacks
and water, were distributed to the homeless and various shelters in the
Indianapolis area. That part of the effort benefited a grassroots organization
known as #Hashtag Lunchbag Indy. More than 2,000 backpacks filled with
school supplies will be provided to students in need in Indianapolis and
surrounding communities as part of the One Million Backpacks campaign.
THE GIVING GIG TO WELCOME ARETHA • • • The Queen is holding court! The Giving Gig
2017 promises to touch your soul as Community Health Network Foundation strives to alleviate
financial burdens for Community’s courageous cancer fighters. Reigning and undisputed
“Queen of Soul” Aretha Franklin will perform live at the fourth annual event on February 11
at the Indianapolis Marriott Downtown to raise money in support of Community’s Oncology
Patient Assistance Fund. Ticket sales for The Giving Gig 2017, which is presented by Alderson
Commercial Group, will open to the public on July 1. While you wait, join the priority mailing list
via eCommunity.com/GivingGig to receive details on how to purchase tickets.
COMMUNITY PILLAR GOAL FOR 2016
Our expectation is that all Community leaders
will take part in at least one Serve360° volunteer
opportunity during 2016.
continued
Our Report to the CommunityMaking an impact by enhancing health and well-being
Our communityAroundCommunity PA
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COMMUNITY PILLAR GOAL FOR 2016
Our expectation is that all Community leaders
will take part in at least one Serve360° volunteer
opportunity during 2016.
SENIOR DAY AT THE TRACK • • • Community Hospital Anderson—partnering with
Kroger, Payless and Big Joe’s Event Services—held its annual Senior Day at the Track on May
26 at the Anderson Speedway. More than 50 volunteers from Community served meals to
approximately 500 seniors while enjoying classic music from the Cops n Robbers band.
JOIN A HEART WALK TEAM • • • Join the fun and sign up to become a team captain for
Community Health Network’s annual Heart Walk effort! The event takes place Saturday, September 10, downtown at White
River State Park. Recruit your coworkers, family, neighbors and friends to help fight heart disease, the leading cause of death
in our Hoosier state. Our goal is to have 500 team walkers and raise $50,000 for the American Heart Association. To sign up
today as a team captain or join our team, please click on the link below.
STRIKE OUT STROKE
The Community Health
Network stroke team partners
with Strike Out Stroke at the
Indianapolis Indians game
on Sunday, June 26, at 1:30
p.m. The stroke awareness
initiative’s goal is to increase
the awareness of risks, signs
and symptoms of stroke.
To purchase tickets and
support the cause visit the Strike Out Stroke with the Indianapolis Indians Facebook event (please click on the link below). Use the
promotional code “stroke” when purchasing a ticket — $5 from every ticket sold benefits Strike Out Stroke. By the way, kids
eat free Sundays at Victory Field…children 14 and under receive a voucher good for a hot dog, bag of chips and bottle of
water with price of admission.