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Step 1
Step 2
Step 3
Step 4ENGAGEMENT!
Develop a demonstrated passion & knowledge about the Her Game
brand, vision & mission
ACTIVATION!Being selected as a Brand
Ambassador & subsequently setting up an infrastructure
on your campus
SERVICE!Providing the all important commitment to represent Her Game & spread the
message throughout your campus & move others
toward active engagement (Step 1)
TRANSITION!Upon completion of college, Ambassadors transition into working adults & move on to the next phase of Her Game
involvement
T H E B R A N D A M b a s s a d o r J O U R N E YThe Process Of Being A Her Game Brand Ambassador
�4
Her Game Brand Ambassadors are volunteers, not employees, enrolled in college, high school or middle school. We have a maximum of 3 Brand Ambassadors per college, 2 per high school and 1 per middle school."
"> Must be a tastemaker or influencer, social media savvy"
"> Must understand & demonstrate a passion for the Her Game brand"
"> Create campus recognized club if possible; host Her Game activations on campus"
"> Draw not only girls on sports teams but also girls that love sports (there are many roles for women in sports beyond being a player on the team)"
"> Promote Her Game off campus & online events"
"> Ensure your friends, family members & acquaintances follow Her Game social media
�5
Serving as a Her Game Brand Ambassador results in many benefits:"
"> Proactive participation in your personal development for future opportunities"
"> Enhances your communication skills"
"> Grows your personal network of relationships, fans and/or supporters"
"> Distinguish yourself from your peers & heighten your popularity amongst them"
"> Strengthens your profile as a high school student to college coaches"
"> Improves your value as a college student to potential future employers