A PROGRAM FOR STUDENTS WHO WANT TO LEARN TO CREATE CHANGE

MARKETINGHIGH SCHOOL

LEADERSHIPPROGRAM

BECAUSE LOCAL STUDENTS

MAKE A DIFFERENCEWERE EMPOWERED TOGIRLS

WHAT IF

POVERTYCOULD GO TOSCHOOL

LIVING IN

A PROGRAM THATOFFERS SKILLSTO CHANGE

The program is designed to empower high school students to gain the confidence and skills so they can fundraise for any cause they are passionate about.

THE WORLD

FUNDRAISING

Students will learn how to develop creative messages, use their personal networks,

present their message in public, and create online appeals to

become experts in fundrasing.

SALESBy capitalizing on holidays like Christmas, Valentine’s Day, and Mother’s Day, students will learn how to sell meaningful gifts to

their networks and communities in an effort to fundraise.

BUSINESS CANVASSING

To gain experience creating relationships with businesses,

students will learn how to approach businesses in their

community to acquire donations and create partnerships.

EVENTSStudents will be guided to throw a major event in which they will learn how to design an event, obtain sponsorship, coordinate event committees, and ensure proper event administration.

Participants in this program will get ahead of their peers in the areas of public relations and

social media, as they will learn how to bring marketing value to

a meaningful cause.

PR & SOCIAL MEDIA

A program that demands very little time and support from teachers and schools.

While many high school programs require considerable involvement from teachers to ensure students stay motivated and involved, this program provides students with professional marketing workshops and a personal coach who connects with students weekly and provides encouragement and support through every activtiy.

STUDENTS SUCCEED

TRAINING & COACHING

WITH PROFESSIONALTHE BASIC

SCHOOLS

Schools are asked to put forward the names of

students they believe would excel in the program.

STUDENT NOMINATIONS

INVOLVEMENT FROM

One contact teacher is required at each

participating school to advise over school policy.

CONTACT TEACHER

If existing school clubs would like to get involved,

schools can potentially arrange partnerships.

INVOLVING CLUBS

INCLUDES ATHE PROGRAM

PENPAL

Student leaders & their teams will get a penpal in Ghana who they can connect with so they can truly understand the difference they are making for girls who will have the chance to attend high school thanks to their support.

IN GHANAWhich will be scanned and e-mailed for timely

correspondance.

WRITELETTERS

Through both e-mail and social media

accounts.

SHAREPHOTOS

Through a shared youtube channel they

can upload to.

SENDVIDEOS

Canadian students and their penpals in Ghana will have regular correspondance as they can:

All topics are taught to students by successful marketing and fundraising professionals who are at the top of the field and are volunteering their time to help local students make a difference.

CONCEPTS ARE

LEADING EXPERTS

PRESENTED BY

Experts from the following companies and agencies have previously led workshops for high school leaders

TERM ONECURRICULUM

TERM ONE :YOUR MESSAGEPROJECTCONVEYING

CREATIVE MESSAGING

Learn how to develop & alter your message for a variety of audiences.

Learn how to use and expand your networks in order to fundraise.

PUBLIC SPEAKING

Become versed in the art of public speaking so you can present publically.

ONLINE APPEALS

Become an expert in pitching your message online in various ways.

USING YOUR NETWORKS

LEADER TOPIC : LEADERSHIP

GLOBAL TOPIC : GENDER

:CARDSPROJECTHOLIDAYSALES

1TERM TWOCURRICULUM

TERM TWO :CANVASSINGPROJECT

BUSINESS

BUSINESS MESSAGING

Develop your message specifically for local businesses to raise funds.

Learn hot to write and disseminate a press release to news sources.

SOCIAL MEDIA

Become familiar with hot to use social media to build awareness.

LEADER TOPIC : CONFIDENCE

GLOBAL TOPIC : YOUTH

: DAY GIFTPROJECTVALENTINE’SSALES

2

PUBLIC RELATIONS

TERM THREECURRICULUM

TERM THREE :EVENTSPROJECTMAJOR

EVENT DESIGN

Pick a theme and learn how to design an event from start to finish.

Learn how to break into event committees to get things done.

ACQUIRING SPONSORS

Learn how to find, pitch to, and confirm sponsorship for an event.

LEADER TOPIC : TEAMBUILDING

GLOBAL TOPIC : OPPORTUNITY

3

EVENT COORDINATION

EVENT ADMIN

From ticket sales to tax receipts, learn how to administer an event.

:DAY GIFTPROJECT

MOTHER’SSALES

THE OPPORTUNITYFOR STUDENTS TO

TRAVELSummer programs will be offered for high achieving students who wish to fundraise to take a volunteer trip to Ghana during the summer after they graduate.

TO GHANA

ABOUT CREATE CHANGECreate Change Foundation became a registered charity in Canada in 2008. Since its inception, it has supported over 1,200 girls in Northern Ghana to attend high school and university. It has also built, renovated and improved dozens of schools, and has provided over 25,000 people with access to clean water through piping and borehole facilities. Create Change Foundation plan to become 100% self sufficient by 2020 through the launching of a series of social enterprises in Ghana. Its vision is for its empowerment programs and social enterprises to one day be completely managed and operated by the girls it supports.

www.createchangenow.ca