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Higher Logic™, a leading professional social media solutions provider, presents Tradeshow Booth Crawl—Use Social Technology to Check-in to Your Membership. Listen as industry experts Jim Kelly, Syscom Services' CEO, and Lauren Wolfe, Higher Logic's Marketing and Communications Manager, show you innovative ways to integrate social media and geo-location apps with your events.
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Tradeshow Booth Crawl:Use Social Technology to
Check-in to Your Membership
Higher Logic Q4 Learning Series12-02-10Jim Kelly, CEO, Syscom Services
Lauren Wolfe, Marketing, Higher Logic
Jim Kelly
• CEO and founder of Syscom Services
• MOBILE: Blackberry Storm
• Technology I can’t live without: Pandora
• Anything else? my alarm clock!
Lauren Wolfe
• Marketing & CommManager for Higher Logic
• MOBILE: Andriod
• Technology I can’t live without: My DVR (besides my mobile)
• Must download: twitpic
The Game Plan
• Define geo-location based applications• Explain why it matters to YOU• Describe our social business experiment:
The Tradeshow Booth Crawl• Answer questions from you
Geo-location: Defined
Geo-location is a term used to describe the capability to detect and record where you and other people are located via an Internet-connected computer or device.
Geo-location information can be obtained in a number of ways including data about a user's IP address, MAC address, RFID, Wi-Fi connection location, or GPS coordinates.
SOURCE: webopedia
Geo-location: Why So Hot?
Geo-location: Top 3
• Examples: – foursquare– gowalla– whrrl
• Honorable mention: Facebook Places
What Does This Mean for YOU?
• The world is using geo-location apps• Your members are using geo-location apps• Can you leverage social technology to create
new member benefits?
• We think so…hence the social business experiment: The Tradeshow Booth Crawl
• What is it?
• A group of 9 exhibitors joined together in a promotion that combines social technologies foursquare (geo-location mobile app) and twitter (public social network).
• Each vendor provided a donation to participate. The money was combined to purchase booth materials as well as prizes.
• Tradeshow hours on Sunday and Monday during ASAE’s 2010 Annual Meeting & Expo in August.
• Why did we do it? 6 reasons
• Create buzz and drive booth traffic.• Demonstrate value in our companies and
products by using social technologies in a new way.
• Improve visibility at the show and get PR from ASAE staff as well as attendees.
• Be the talk of the show.• Provide ways to interact through social media
with technology vendors/products.• Gain post-show PR and new way for
follow up.
First, Round Up the Troops
1. Higher Logic 2. Syscom Services3. Boxwood4. Delcor5. Design Data6. Highroad Solutions7. Informz8. LearnSomething9. TMAR
LORETTA & BILL, DELCOR BOOTH
Let’s Play• Attendees were given a
“Tradeshow Floor Grid” which served as the “map” for the contest.
• Each attendee was required to “check-in” at all the participating booths.
• No foursquare account required to play.
The Grid
Yes, I have foursquare
• Attendee checks in at the booth via app
• Booth staff person signs their Grid
• Include a message with name, org name, booth number and action
• Add the conference hashtag
• Add your hashtag
• EXAMPLE:Angelika Lipkin of Higher Logic checked into Booth 461 and test drove mobile membership #asae10 #higherlogic
No, I don’t have foursquare
• Booth staff person takes attendee business card and will check them in later on generic account
• Booth staff person initials their Grid to complete check in
• Attendee is directed toback of the Grid for more info on foursquare
The Mayor Ceremony
Alert the Media
• Marketing was critical pre-show and onsite
• Traditional – Digital press release– Press Kit
• Word of Mouth• Crowdsourcing
ASAE ANNUAL DAILY NOW, AUGUST 2010
Digital Press Release
• PRweb - $360www.higherlogic.com/foursquare
Press Package
• Fact Sheet for the game
• Fact Sheet of the players– Name/booth number– Contact info– Website– Approved quote
Onsite Collateral TMA RESOURCES BOOTH
Go Viral
The Results• 2,000 booth visits • 6 PRIZE WINNERS• All technology solution
providers plus one renewed for Tech Conference
• Established stronger bonds with partners
• Created new partner relationships
• Increased booth traffic and new clients
• PR
LAUREN & JIM ROUND UP THE GRIDS
What We Learned
• Keep it simple• What to do next time
to improve the game– Adjust the Grid– Use gift cards – Vamp up signage – Continue to rely on team
Check Us Out Again
• Tradeshow Booth Crawl Game
Dec. 14-15Washington, DC
• Our story and interactive session
March 13-15Colorado Springs, CO
Stay Connected
• Jim Kelly
CEO Syscom Services
[email protected]@JimKellyCOfacebook/JimKellyCO
• Lauren A. Wolfe
Marketing & Comm ManagerHigher LogicASAE YAEC Vice Chair 2011-2012
[email protected]@laurenawolfefacebook/laurenawolfe