highly engaged viewers and listeners across Northeast Ohio

WVIZ/PBS, 90.3 WCPN and WCLV 104.9 ideastream® Create a strong, meaningful connection with our viewers and listeners – the most educated, affluent, influential, cultural and community-minded audience in Northeast Ohio.

Winning the hearts and minds of ideastream viewers and listeners pays dividends with this highly engaged audience.

Playhouse Square Chandelier (COVER)

Photo by Erik Drost | Creative Commons

Severance HallPhoto by Erik Drost | Creative Commons

SOURCES FOR COVER WCPN and WCLV - Nielsen Audio PPM Analysis, Holiday 2015. WVIZ - TracMedia-Nielsen, October 2015

educatedThey value education, making higher education and lifelong learning a priority for themselves, their children and grandchildren

affluentWith discretionary income, they have immense purchasing power

influentialThey drive trends through word of mouth and influence corporate and social networks

culturalPassionate about the arts, they enjoy music, theatre and museums

community-mindedThey participate in local initiatives and are highly active in the community

By underwriting WCPN, our company can both support the station’s mission…and reach its audience with our message. It’s a win-win!”Serena Harragin-GrayChief Executive Officer | Gray’s Auctioneers & Appraisers

“

47%

65%

Your support of ideastream builds a connection with viewers and listeners which instills a halo effect that predisposes their desire to do business with you.

of listeners prefer to buy products or services from NPR® sponsors 2

of viewers choose to buy a product from a company that sponsors PBS®, all other things being equal 1

SOURCES1 Harris Interactive SGPTV Attitudes and Sponsorship

Favorability Study, February 2013. Last Month Viewers of PBS, Broadcast Networks, Cable Networks

2 NPR Sponsorship Survey, Lightspeed Research, 2016

Hope Memorial BridgePhoto by Erik Drost | Creative Commons

Support provides a brand lift and enhances corporate image. Northeast Ohioans respect PBS and NPR sponsors

68%of viewers believe companies that support PBS have a commitment to quality and excellence 1

71% of viewers believe PBS sponsors provide a valuable public service 1

55%of viewers believe PBS sponsors are industry leaders 1

70%of listeners hold a more positive opinion of a company that supports NPR ²

50% of listeners find NPR sponsors to be more credible companies ²

SOURCES1 Commercialism Research, City Square

Associates, January-February 20162 NPR Sponsorship Survey, Lightspeed Research, 2016

Edgewater ParkPhoto by Erik Drost | Creative Commons

Corporate support messages stand out in an uncluttered environment

TYPICAL TV HOUR: 1 1/2 minutes of sponsor messages versus 15 minutes of advertising and promotion on commercial television

TYPICAL RADIO HOUR: 2 1/2 minutes of sponsor messages versus 13 minutes of advertising and promotion on commercial radio

The clutter-free environment on ideastream keeps audiences engagedConcise sponsorship messages in a no-hype tone make the most of this high credibility environment: 15-second / 30-second broadcast announcements written in an objective style that the public media audience expects and appreciates.

59%

78%

of viewers pay more attention to the sponsorship messages they see on PBS than those they see on other networks ¹

of listeners have taken direct action as a result of a public media sponsorship ²

SOURCES 1 PBS Sponsorship Study: Audience

Attitudes and Behaviors, City Square Associates, March 2015

2 NPR Sponsorship Survey, Lightspeed Research, 2013

Gibraltar Island / Perry’s Lookout (Commodore Oliver Hazard Perry)Photo by Greg Aylsworth | Creative Commons

A Multiplatform, Multilayered SolutionFurther your marketing goals by engaging North Texas music connoisseurs through KXT’s multiple touchpoints

KXT.org | provides measurable impressions, quick integration and visibility on pages of special interest

KXT Live Session and On the Road | connect with fans in an environment of deep affinity with a particular audience

Social Media | connect with kxt.org’s Facebook fans and Twitter followers

Engage Northeast Ohio through ideastream multiple media

ideastream offers a multiple media strategy that leads to deeper connections with your best potential customers and supporters. Whether your marketing goals call for broad reach or concentration on specific marketing targets — like business decision makers, cultural enthusiasts or kids and their caregivers — your ideastream representative will work with your budget to create efficient campaigns that engage your target with these options:

Broadcast announcements

Web and digital marketing

Special events

We appreciate ideastream’s commitment to the highest standards of its industry and its audience’s support…they align perfectly with our culture, mission and vision.”Walter ChapmanChief Executive Officer | Chapman and Chapman

“

The Rock and Roll Hall of Fame and MuseumPhoto by Timothy Neesam | Creative Commons

Largest StageWVIZ/PBS brings the worlds of music, theatre, dance, art and drama alive for Northeast Ohio

Compared to cable and traditional networks, Americans turn to PBS for the most varied programming on arts, culture and performance 1

Largest ClassroomPBS KIDS is the #1 educational media brand, trusted by caregivers as a safe destination for children 1

40% of adults watch PBS KIDS with the children in their care 2

Window To The WorldConsidered a leader in addressing important issues for both children and adults, Americans rank PBS #1 in fairness and trust 1

Opinion Leaders rate five PBS programs in the Top 10 most credible: PBS NewsHour, NOVA, Washington Week, Frontline, Nightly Business Report 3

ARTS & CULTURE

American Masters, Great Performances,

Applause, Antiques Roadshow,

PBS Arts Fall Festival

DRAMA

Call the Midwife, Mercy Street,

MASTERPIECE programs

including Sherlock and Victoria

NEWS & PUBLIC AFFAIRS

PBS NewsHour, Nightly Business Report,

Washington Week, Frontline, Ideas

SCIENCE & NATURE

NOVA, Nature, PBS science specials

HISTORY | American Experience,

Ken Burns documentaries, Secrets

of the Dead, BBC Specials

HOW-TO

This Old House, America’s Test Kitchen,

Rick Steves’ Europe, Lidia’s Kitchen

PBS KIDS

Daniel Tiger’s Neighborhood, The Cat

in the Hat Knows a Lot About That!,

Curious George, Sesame Street

Northeast Ohio’s largest stage, largest classroom and window to the world

SOURCES:1 Survey Sampling International, January 2016 2 Nielson NPOWER, MarketBreaks, 2011-2012 3 Erdos & Morgan Opinion Leaders Study, 2015

Leverage program genres to reach your most significant audience

Informing and inspiring, WVIZ/PBS ideastream® provides iconic PBS® and locally produced programming

each month, over

educated21% more likely to have a post-graduate degree 2

influentialreaches 56% of all Opinion Leaders, placing it in the Top 5 of all TV networks that reach the most Opinion Leaders 3

affluent10% more likely to earn a household income of $250,000+ 2

cultural83% more likely to have attended the opera / symphony / theatre in the past year 4

community-minded42% more likely to regularly buy environmentally friendly products 4

SOURCES: 1 Trac Media-Nielson October 2016 2 GfK MRI Doublebase 2016 3 Erdos & Morgan Opinion Leaders Study, 2016 4 Nielson-Scarborough, Cleveland, OH

September 2015 - September 2016, Adults 18+

PHOTO CREDITS: Playhouse Square by Erik Drost (Creative Commons) | Great Performances “Matthew Bourne’s Sleeping Beauty” courtesy of Mikah Smilie | Mr. Selfridge courtesy of ©ITV for MASTERPIECE | PBS NewsHour correspondents courtesy of Robert Severi | NOVA elephants courtesy of WGBH | Jacqueline Kennedy Onassis courtesy of John F. Kennedy Presidential Library and Museum | This Old House courtesy of Carl Tremblay | Curious George courtesy of CG: ® & © 2014 Universal Studios and/or HMH | Museum of Contemporary Art Cleveland by Erik Drost (Creative Commons)

690,000 different people watch WVIZ/PBS 1

During the weekday commute, 90.3 WCPN carries trusted national and international news from NPR®’s Morning Edition and All Things Considered, while local reporters cover community, regional and state issues with the same thoughtful regard on The Sound of Ideas®.

Listeners explore arts and cultural trends with Dee Perry on The Sound of Applause which is featured throughout the day. On the weekends, listeners laugh with the likes of Wait Wait...Don’t Tell Me! and This American Life. During the evenings classic jazz and thought-provoking ideas from TED Radio Hour and Radiolab keep curious minds stimulated.

Connecting Northeast Ohio with the world

90.3 WCPN ideastream® combines award-winning programs, in-depth news, cross-cultural perspectives, witty entertainment and classic jazz

each month, over

educated224% more likely to have a post-graduate degree 2

influential210% more likely to be a small business owner 2

affluent453% more likely to earn an annual income of $250,000+ 2

cultural184% more likely to have attended the opera / symphony / theatre in the past year 2

community-minded24% more likely to donate to environmental causes 2

SOURCES: 1 Nielson Audio PPM Analysis October - November 2016 2 Nielson-Scarborough, Cleveland, OH

September 2015 - September 2016, Adults 18+

PHOTO CREDITS: Louis Jordan’s Saxophone at the Rock and Roll Hall of Fame and Museum by Peter Miller (Creative Commons) All Things Considered Host Ari Shapiro by Stephen Voss for NPR Morning Edition Hosts Renee Montagne, David Greene and Steve Inskeep by Ralph Alswang Morning Edition Host Renee Montagne by Stephen Voss for NPR John Paul Jones of Led Zeppelin Bass Guitar at the Rock and Roll Hall of Fame and Museum by Peter Miller (Creative Commons)

250,000 different people listen to 90.3 WCPN 1

WCLV Classical 104.9 ideastream® makes the world of classical music accessible, with friendly and informative commentary to provide companionship, inspiration and respite from the stress of everyday life.

WCLV 104.9 nourishes greater Cleveland’s cultural life, as the official radio home of the Cleveland Orchestra and by broadcasting concerts throughout the year from a variety of local ensembles and performances including Apollo’s Fire and the Baldwin-Wallace University Bach Festival.

Local talent curate all the musical selections broadcast every evening. WCLV 104.9 is the only Northeast Ohio broadcaster of major operas presented without interruption.

Northeast Ohio’s radio station for classical music 24/7

each month, over

educated128% more likely to have a post-graduate degree 2

influential117% more likely to be a small business owner 2

affluent23% more likely to have a second home or real estate property 2

cultural231% more likely to have attended the opera / symphony / theatre in the past year 2

community-minded57% more likely to regularly buy environmentally friendly products 2

SOURCES: 1 Nielson Audio PPM Analysis October - November 2016 2 Nielson-Scarborough, Cleveland, OH

September 2015 - September 2016, Adults 18+

PHOTO CREDITS: ideastream

145,000 different people listen to WCLV 104.9 1

digital reachReinforce broadcast messaging and reach additional audiences by including ideastream digital platforms in marketing campaigns

133,596 Monthly Unique Visitors Page Views (PV)

558,615 Monthly Page Views (PV)

WVIZ.orgWCPN.orgWCLV.org

ideastream.org

email newsletters

(opt-in)

WVIZ Member News

38,563 Subscribers | 25% Open Rate

WCPN Member News

9,468 Subscribers | 26% Open Rate

WCLV Member News

2,422 Subscribers | 35% Open Rate

ideaLeaders Newsletter

707 Subscribers | 41% Open Rate

social media

Twitter

17,551 Followers

Facebook

17,825 Fans

Estimates based on past metrics. Subject to change.

PHOTO CREDITS: The Fountain of Eternal Life by Marshall Fredericks photo by David Ellis (Creative Commons)

East 4th Street LightsPhoto by Luis Cabrera | Creative Commons

The mission of ideastream is to strengthen our communities.

Idea Center® 1375 Euclid Avenue | Cleveland, OH 44115 216.916.6100 | sponsorideastream.org

Market Enginuity® manages corporate support for ideastream with the mission of linking the stations and corporate supporters in a mutually beneficial partnership that enables each to fulfill its mission.