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GREENHOUSE.IO + CULTURE AMP
The Theory and Practice of Measuring Employee
Engagement
GREENHOUSE + SQUARESPACE
#HIRINGHACKS
Today’s Moderator
Casey Marshall Greenhouse
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GREENHOUSE + SQUARESPACE
reenhouse • Greenhouse is an end-to-end solution that optimizes your entire recruiting process• Talent is critical for building
outstanding companies• World-class recruiting requires
focused effort across your entire organization
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Hiring Hacks • Each webinar in the series focuses on strategies and tools that help measurably improve the recruiting process
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Speaker Highlight
Steven HuangStrategist, Culture Amp
linkedin.com/in/thestevenhuang
Cheryl RoubianDirector of Talent Management,
Greenhouse
linkedin.com/in/cherylroubian
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• Culture Amp is a people analytics and feedback platform for companies that put culture first• Our surveys are designed by data
scientists and organizational psychologists• Culture Amp provides a platform
to collect data and insights across the employee lifecycle with a range of perspectives from company-wide engagement to individual feedback
Partnered with Greenhouse
GREENHOUSE + CULTURE AMP
ulture Amp
#HIRINGHACKS
#HIRINGHACKS
• Culture Amp provides a platform to collect data and insights across the employee lifecycle with a range of perspectives from company-wide engagement to individual feedback
ulture Amp
Partnered with Greenhouse
GREENHOUSE + CULTURE AMP #HIRINGHACKS
GREENHOUSE + SQUARESPACE
Agenda & Perspective
1. Why implementing an employee engagement survey program is important; and when the right time is to get started
2. How to design a thoughtful and scientifically sound survey
3. What to do with the data you collect
The Theory & Science behind Engagement• Shaping design strategies
at Culture Amp • Previously Square &
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Applied Experience from Greenhouse• Managing the survey
program at Greenhouse: Engagement + Lifecycle (Onboarding, Offboarding)
Why engagement is important; when to measureWhy:• Engaged employees
perform better • Engaged companies
perform better too• Surveys are the best way
to capture engagement
When:• As soon as you have the
resources• Don’t hesitate
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The why for us
Surveying @Greenhouse
• Because data• To give everyone an equal voice• There’s value in asking the
question
Bonus: People Team metrics
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Why Greenhouse started surveying when we did
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Survey Design
Follow these key principles and think strategically
1. The questions asked in the survey are bi-directional; each question sends a signal.2. Each question should serve a purpose, but not every question needs to be immediately or directly actionable. The results should diagnose problems; not solve them. 3. The final question set has the right amount and type of questions; nothing more, nothing less.
Two frameworks to approach Question Design:• Benchmark Approach• Strategic Alignment Approach
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Question Design: The Benchmark Approach
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Question Design: The Strategic Alignment Approach
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Survey Design
Follow the Cognitive Model of Question Response
1) Understand intent of the question2) Search memory for information3) Integrate information into judgment4) Translate judgment onto response alternatives
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How we designed our survey at GreenhouseBenchmar
k
Hone
AddHone
Organize What are the most important questions we want to answer?
What is specific and special to Greenhouse?
Revisit: What are the most important questions we want to answer?
How do we think about this information? (i.e., organizing the back end)
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Taking Action • Use Driver Analysis – don’t just fixate on low scores
• Consider the context of your own organization• Rely on quantitative data first, then use
comments to add color
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1. OVER-communicate 2. Focus3. Set reasonable goals (& expectations) 4. Optimize for speed over perfection5. Push ownership to leaders/managers early
Tactical tips:• Comments are powerful - use them wisely• Treat results as the start of a conversation (not the answer to a
question)
Sharing results
What we learned @ Greenhouse
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Q&A
