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U.S. HISPANIC MARKET
• By 2025, U.S. Hispanics will represent 25% of the total U.S. population.
U.S. HISPANIC MARKETBy 2025, U.S. Hispanics will represent 25% of the total U.S. population. As the Hispanic population grows, so does their purchasing power.El Club de Comerciantes can cost-effectively promote your service, product and brand to Hispanic consumers and media. The following are tools that can help you understand and target the Hispanic market.
Purchasing Power
• In 2008, U.S. Hispanic purchasing power was $951 billion.
• It's estimated that by 2013, U.S. Hispanics will have a purchasing power of $1.4 trillion.
• Where U.S. Hispanics are spending their dollars: groceries, phone services, furniture, gasoline, clothing and footwear.
Technology
• 54% of U.S. adult Hispanics go online; English- dominant and bilingual Hispanics are more likely to go online, 78 and 76%,respectfully.4
• 54% of all Hispanic households are Spanish dominant, 26% are equally Spanish and English bilingual and 18% are English only or more than Spanish.3
• 59% of U.S. Hispanics own a cell phone, and 49% of this same group sends/receives text messages. 4
TOP HISPANIC MARKETS 3
Market/DMA Population
• 1. Los Angeles 8.5 million• 2. New York 4.4 million• 3. Miami/Ft.Lauderdale 2.1 million• 4. Houston 2.0 million• 5. Chicago 1.9 million
Top Emerging Hispanic Markets to keep an eye on…2
• Little Rock (48% increase in Hispanic population from 2000-2005)
• Atlanta (40.4% increase in Hispanic population from 2000-2004)
• Greensboro (40.3% increase in Hispanic population from 2000-2004)
• Las Vegas (35.1% growth in Hispanic population from 2000-2004)
• Washington D.C. (27.6% increase in Hispanic Population from 2000-2004)
• Sources: 1-Nielsen Media Research 2-U.S, Census Bureau 2006 3-Synovate, 2006 4-Pew Hispanic Center: Latinos Online
ABC FOR HISPANIC MARKET ENTRY
• Be prepare just like the Boyscouts
• Research not only data but come to the streets and fleamarkets to have a closer look, check blogs and social media sites
Start with the right feetHire the right marketing company that can lead your Hispanic Marketing Initiativedos
hire the right company who can see the big picture focus in real community outreach with churches, soccer,
live events and web marketingDon'ts
Do not use cookie cutter for your plan and do not assume that having a Hispanic last name will do the trick, it is not about wearing mariachi hats
Getting started
• Getting started • After hiring your Hispanic marketing company
and writing your business plan the next steeps will be:
• Prospecting• Follow up • Sales.
Getting started
Prospecting• Focus on developing relationships
Follow upThe time does not exist so leave your watch at the officeHave all your documents culturally translated
• Build trust first and the money will follow
Closing the sale
• It is not sale until you get paid so remember
Some are unbanked with no bank accountsWe do not send checks on the mail We pay on the location only with cash or money orders
Gracias
Http://www.elclubdecomerciantes.org
Http://esprtoolkits.prnewswire.com/elclub
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