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AVFC HK Tour – Activations Report
ObjectivesTo energize and further strengthen NIKE FB’s authenticity
Deepen Nike’s commitment to develop local grassroots football in Hong Kong
Cultivate AVFC fans’culture and further develop fans loyalty towards the club
StrategiesLeverage the excitement of the AVFC visit to bring premium experience to FOTs & consumers
Amplify the key moments thru key FB media (Print/TV/digital)
Leverage marketplace energy to build the AVFC brand
HONG KONG AUDITION – Phase 1
12-13/5
BARCLAYS ASIA TROPHY CUP – Phase 2
27 – 30/7Media & FOTs gathering / Kit launch
AVFC ACADEMY EXPERIENCE – Phase 3
Mid Aug
Journey of FOTs
The winners of the audition in May was rewarded the premium experience to attend the team training and watch the BAC.
Rundown on July 25
Field House
Q & A session with media &
Nike City Cup 2011 - Champions of
U-18 & U-20 groups
Nike Football
Kit Launch
Field House
Nike Football
PR
Digital
Create and feature stories on facebook fan page
Produce video content for the highlights of the whole journey
From 7/25 to 7/30 (6days) :AVFC Collection 122 piecesAVFC Replica 73 pcs (33pcs Home / 40 pcs Away)
Sales
Thank You