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Home Security Research 1 Home Security Smart Technology Protecting Consumers’ Homes

Home Security · (Total N=1,001) One in two homeowners receive packages delivered to home at least once a week. Home Security Research 6 73% of homeowners say the carrier usually

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Page 1: Home Security · (Total N=1,001) One in two homeowners receive packages delivered to home at least once a week. Home Security Research 6 73% of homeowners say the carrier usually

Home Security Research

1

Home Security Smart Technology Protecting Consumers’ Homes

Page 2: Home Security · (Total N=1,001) One in two homeowners receive packages delivered to home at least once a week. Home Security Research 6 73% of homeowners say the carrier usually

Home Security Research

2

2

02

Thisreportpresentstheresearchfindings

fromthestudycommissionedbyRingand

producedbyFluentResearch.

Thestudywasconductedonlinewitha

na>onallyrepresenta>vesampleof1,001

homeownersages18to74,whoowna

smartphone.

Inaddi>on,wesurveyedaseparatesample

of100currentusersofRingproducts.

ThedatawascollectedinOctober-

November2017.

INTRODUCTION

Page 3: Home Security · (Total N=1,001) One in two homeowners receive packages delivered to home at least once a week. Home Security Research 6 73% of homeowners say the carrier usually

Home Security Research

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Package Theft

Page 4: Home Security · (Total N=1,001) One in two homeowners receive packages delivered to home at least once a week. Home Security Research 6 73% of homeowners say the carrier usually

Home Security Research

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Nearly one in five U.S. homeowners (19%) has been a vic;m of package

theA in the last year

Page 5: Home Security · (Total N=1,001) One in two homeowners receive packages delivered to home at least once a week. Home Security Research 6 73% of homeowners say the carrier usually

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Mul$ple$mesaweek Onceaweek 1-3$mesamonth Afew$mesayearorrarely

24% 26% 41% 9%

HowoKendoyoureceivepackagesdeliveredtoyourhome?(TotalN=1,001)

One in two homeowners receive packages delivered to home at least once a week

Page 6: Home Security · (Total N=1,001) One in two homeowners receive packages delivered to home at least once a week. Home Security Research 6 73% of homeowners say the carrier usually

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73% of homeowners say the carrier usually leaves packages on their front porch

16%19%

24%

12% 13%16%

Several>mesaweek

Onceaweek 2-3>mesamonth

Onceamonth

Afew>mesayear

Rarely

Frequencyofpackagesle=whennooneishome

Whenyoureceivepackageswherearetheyusuallydelivered?(TotalN=1,001)HowoKenwouldyousaypackagesareleKwhennooneishome?(TotalN=1,001)

Page 7: Home Security · (Total N=1,001) One in two homeowners receive packages delivered to home at least once a week. Home Security Research 6 73% of homeowners say the carrier usually

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Vic;ms of package theA had a package stolen an average of

2.6 ;mes in the last year

39%

24%

13%

7%

1 2 3 4+

Numberofpackagesstoleninthelastyear(amongvic$msofpackagethe=)

Howmany>meshaveyouhadapackagestoleninthelastyear,thatisfromNovember2016totoday?(amongvic>msofpackagetheKinthelastyear,N=193)

Page 8: Home Security · (Total N=1,001) One in two homeowners receive packages delivered to home at least once a week. Home Security Research 6 73% of homeowners say the carrier usually

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The average value of stolen packages in the last year was $140

Whatwasthedollarvalueofthepackagestolen?(amongvic>msofpackagetheKinthelastyear,N=193)

27%

42% 42%

26%20%

9%14%

8%4% 4%

Lessthan$25 $26-$50 $51-$100 $101-$150 $151-$200 $201-$300 $301-$400 $401-$500 $501+ Priceless

The value of packages stolen (among victims of package theft in the last year)

Page 9: Home Security · (Total N=1,001) One in two homeowners receive packages delivered to home at least once a week. Home Security Research 6 73% of homeowners say the carrier usually

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Package theA spikes during the holidays but remains constant throughout the year

19%

35%

16% 15%

23% 22%18%

16% 17% 18%14%

11%

Nov-16 Dec-16 Jan-17 Feb-17 Mar-17 Apr-17 May-17 Jun-17 Jul-17 Aug-17 Sep-17 Oct-17

When the package theft occurred in the last year (among victims of package theft in the last year)

WhendidthepackagetheKoccur?(amongvic>msofpackagetheKinthelastyear,N=193)

Page 10: Home Security · (Total N=1,001) One in two homeowners receive packages delivered to home at least once a week. Home Security Research 6 73% of homeowners say the carrier usually

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The number of packages delivered increases during the holiday season, with an average of 9 packages received last year

Comparedtoother>mesoftheyearwouldyousayyoureceivemore,lessorthesamenumberofpackagesdeliveredduringtheholidayseason?(TotalN=1,001)Approximately,howmanypackagesdidyoureceivelastyearduringtheholidayseason?(TotalN=1,001)

68% more 28%

the same

4% less

68%

Morepackagesdeliveredduringtheholidayseasonthanother$mesoftheyear

3-523%

6-923%

10-1221%

1-28%

13+23%

Numberofpackagesreceivedduringthe2016holidayseason

Page 11: Home Security · (Total N=1,001) One in two homeowners receive packages delivered to home at least once a week. Home Security Research 6 73% of homeowners say the carrier usually

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Three in four homeowners consider package theA more of a problem during the holiday season

TowhatextentdoyoufeelthatpackagetheKismoreofaproblemduringtheholidayseason?(TotalN=1,001)

75%moreofaproblem

31% much more

of a problem

44% somewhat more

of a problem

17% same as other

time a year

7% less of a problem

Page 12: Home Security · (Total N=1,001) One in two homeowners receive packages delivered to home at least once a week. Home Security Research 6 73% of homeowners say the carrier usually

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Package theA is widespread in neighborhoods, increasing homeowners’ concern for safety of their packages

Inthepastyear,hassomeoneinyourneighborhoodbeenthevic>mofapackagetheK?(TotalN=1,001)TowhatextentdoyoufeelpackagetheKismoreofaproblemnowthaninpastyears?(TotalN=1,001)Howconcernedareyouthatapackageyouorderedwillbestolen?(TotalN=1,001)

29%neighborhoodthe=

60%concerned

Aneighborhasbeenavic$mofpackagethe=inthelastyear

Concernedthatthepackageorderedwillbestolen

§  Yes29%§  No26%§  Don’tknow45%

§  Veryconcerned15%§  Somewhatconcerned45%§  Nottooconcerned31%§  Notatallconcerned8%

§  Muchmoreofaproblem30%§  Somewhatmoreofaproblem39%§  Thesameasinpastyears24%§  Lessofaproblem7%

69%biggerproblem

Packagethe=abiggerproblemthaninpastyears

Page 13: Home Security · (Total N=1,001) One in two homeowners receive packages delivered to home at least once a week. Home Security Research 6 73% of homeowners say the carrier usually

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48%

27%

16%

15%

15%

13%

12%

10%

9%

12%

Stayhomewhenexpec>ngapackagetobedelivered

Installedasecuritycamera

Havepackagessenttoastoreformetopickuplater

Havepackagessenttoafriend/familymemberratherthanmyself

Havepackagessenttomyworkplaceratherthanmyhome

Leaveanoteforthecarriertoletthemknowwheretohidepackages

Installedavideodoorbell

Havepackagessenttoaholdingfacilityformetopickuplater

Leaveworkearlytotrytomeetthecarrier

None

Themostcommonprecau>onhomeownerstaketoprotecttheirpackagesistostayhomewhenexpec>ngadelivery.However,asignificantnumberofhomeownersusetechnologytopreventpackagetheK.

PREVENTION

Whatprecau>onsdoyoutaketoprotectpackagetheK?(Totalsample,N=1,001)

Page 14: Home Security · (Total N=1,001) One in two homeowners receive packages delivered to home at least once a week. Home Security Research 6 73% of homeowners say the carrier usually

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Mediacontact:MeredithChiricostaBIGfishCommunica>[email protected]